UEFA Women’s Champions League 2021 Logo + New Anthem Released
May 19, 2021, by Chris
Just as the other UEFA club competitions, the UEFA Women’s Champions League will have a new anthem and brand identity from the start of the 2021-22 season.
From next season, the UEFA Women’s Champions League will also feature a more competitive format, with the addition of champions and league qualifying paths for early rounds, a 16-team group stage followed by a knockout stage.
Old branding
UEFA Women’s Champions League 2021 Logo
A quite heavy change to the previous branding, the new UEFA Women’s Champions League brand ditches the previous purple for a blue color scheme that is more similar to the Men's Champions League.
The logo comes with updated stars and an updated typeface. The Women’s part is much smaller now.
According to UEFA, the new identity "reflects the prestigious, inspiring and progressive character of a competition composed of the best women’s club sides in Europe".
“The UEFA Women’s Champions League is a competition in its own right, with its own sporting and commercial set-up, with its own uniqueness. So why shouldn’t we have a separate anthem and brand attached to this competition? People need to know the UEFA Women’s Champions League, they need to have something they can relate to and be attached to and I believe such an anthem is really important for a recognisable competition,” said UEFA’s chief of women’s football, Nadine Kessler.
UEFA Women’s Champions League Anthem - The Time is Now
Meanwhile, the anthem follows the same principles as the world-famous UEFA Men's Champions League anthem, which is sung in UEFA’s three official languages – English, French and German by the Groot Omroepkoor (Dutch Broadcasting Choir). An extract from the final verse can be found below and empathises the pride and honour the players will feel, when they step onto the pitch before an important European club encounter. It will be played before kick-off, as the players line-up.
“The new brand identity of the UEFA Women’s Champions League has the potential to take the competition to the next level, by giving it the visual recognition that the world’s greatest women’s club competition deserves,” said UEFA marketing director, Guy-Laurent Epstein.
“The new branding and anthem, together with the new competition format and commercial model, can only help to make the UEFA Women’s Champions League a more exciting proposition for both our current and prospective partners and sponsors in the future.
Do you like the new Women’s Champions League brand? Comment below.
Atalanta 26-27 Third Kit Released
Atalanta and New Balance have officially unveiled the club's new third kit for the 26-27 season. Completing the Italian side's set alongside the previously launched home and away strips, the jersey introduces an elegant aesthetic rooted in the architectural heritage of Bergamo.
The New Balance Atalanta 26-27 third shirt is finished in a warm beige base officially dubbed 'Toasted Sesame', accented by black and 'Taffy Blue' trim on the V-neck collar and sleeve cuffs. Subtly woven across the body is a geometric jacquard pattern inspired by the famous sundial of Bergamo's Palazzo della Ragione. The chest prominently features Atalanta's retro 1964 crest, which depicts the running goddess alongside traditional black and blue stripes.
The New Balance branding appears in black, while Lete's red logo and SNAIFUN complete the front sponsorship. Inside the collar, a bespoke graphic highlights the Bergamo skyline accompanied by the motto 'LA MAGLIA SUDATA SEMPRE'. Crafted with breathable NB DRYx technology, the new kit is available now via the club's official channels.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
Raphinha Becomes Brazil's New Number 10
Raphinha officially wore Brazil's iconic No. 10 shirt for the first time in a friendly against Australia, becoming the latest player to inherit the famous number following Neymar's departure from the national team after the 2026 World Cup.
The Barcelona forward is no stranger to the shirt, having already worn No. 10 several times during Brazil's 2026 World Cup qualifying campaign when Neymar was unavailable.
Kelme Brisbane Roar 26-27 Home, Away, Third & Goalkeeper Kits Released - No More Cikers
Brisbane Roar and Spanish brand Kelme have officially launched the club's new kit collection for the 26-27 A-Leagues campaign. The drop represents the manufacturer's first full league set for the Queensland side after signing a three-year technical partnership earlier this year, succeeding previous supplier Cikers.
The 26-27 home kit marks a return to the club's traditional orange and black combination. The jersey features a textured orange base, black trim along the collar and cuffs, and is completed with black shorts and orange socks. The away jersey provides a crisp contrast with an off-white base accented by maroon detailing and shorts, celebrating Queensland's traditional sporting colour. Across the jerseys, the men's team features new primary partner Focus Construct on the front, while the women's shirts display Ausenco.
A major highlight of the release is the retro theme seen across the alternate designs. The vibrant blue third kit revives Brisbane Roar's original 2005 logo above an embossed lion graphic sweeping across the bottom front, accented with orange details. The retro crest also takes center stage on the maroon goalkeeper shirt, which features an elegant polo collar framed by orange piping.
Leicester City 26-27 Third Kit Released
Leicester City and Adidas have officially unveiled their new third kit for the 26-27 season. Arriving seven weeks into the campaign, the fresh strip introduces a distinct look that rounds off the Foxes' wardrobe for the year, joining the blue home and maroon away shirts.
The Adidas Leicester City 26-27 third jersey pairs an off-white base with green vertical pinstripes running down the front. The collar, sleeve cuffs, and signature Three Stripes on the shoulders are also finished in matching green. The standout element of the shirt is the club crest, which replaces the standard full-color badge with a minimalist green fox head emblem. The Adidas Performance logo sits opposite in matching green, while the men's version features BC.GAME and the women's team kit showcases King Power sponsorship.
White shorts and socks with green accents complete the full strip. The Leicester City 26-27 third kit is currently available for pre-order via the club's official online store, with deliveries scheduled to commence in October.
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
