Sevilla Announce Castore Kit Deal
May 24, 2022, by Chris
Update: Sevilla FC and Castore have just announced a four-year deal that will see the UK-based brand become the club's official kit supplier. Today's announcement of course confirms our previous info, first published in June of last year.
Sevilla are Castore's first La Liga club. Today's announcement follows a deal signed with Leverkusen recently, while Aston Villa are still to be officially confirmed but will also sign with the brand.
Castore broke into the professional sport by sponsoring Andy Murray, has made the leap to the Premier League with Newcastle and Wolverhampton, and dress the McLaren F1 team since this year as well.
Castore to Make Sevilla Kits From 2022
Starting with the 2022-23 season, Castore will be Sevilla's official kit provider for an initial four seasons.
Sevilla president, José Castro, believes that "partnering with Castore is an important step for our club, because we are linking up with a company that shares our values. It is an ambitious brand that in just a few years, starting from scratch, has managed to break the status quo in the world of sports brands in the same way that we have done in Spanish and European football. We share this spirit of unlimited growth and we are convinced that both Castore and Sevilla FC are going to achieve important goals together."
Tom Beahon, Castore's co-founder, stated: “We’re incredibly proud to announce Castore’s latest partnership with Sevilla FC and to be expanding our presence in European football. Sevilla are an exceptional team with high aspirations, and we’re confident they are the right club to represent Castore’s ‘Better Never Stops’ philosophy. This is an exciting step for Castore, and we look forward to working closely with Sevilla FC ahead of the 2022/23 season.”
Nike paid Sevilla a fixed sum of €2.3 million per season
Nike and Sevilla renewed their deal in late 2020 for a further year, until summer 2022. According to reports about the Castore rumors, Nike paid roughly €2.3 million per season, plus bonuses.
It is not known how much Castore will pay Sevilla - the same report suggested that Castore didn't convinced Sevilla with an extremely high annual payment. Instead, Castore could help the club by selling more bespoke merchandising items, especially off-pitch lifestyle products.
Sevilla is in the Top 5 of La Liga in terms of kit sales
In 2018-2019, Sevilla's first year with Nike, merchandising revenue soared 50% to €5.4 million. The Covid-19 slowed down the trend - with €4.5 million, Sevilla remained in the Top 5 of La Liga.
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Sergio Camello Scores Against Barcelona in White Adidas Predator 94 Remake Boots
Rayo Vallecano forward Sergio Camello delivered a notable boot spotting during their La Liga clash against FC Barcelona, taking to the pitch in the white Adidas Predator 94 remake boots. The Spanish striker put the heritage silhouette in the spotlight at Spotify Camp Nou, finding the back of the net twice while laced up in the inverted 1994 classic featuring a white base, black Three Stripes, and small, signature red accents.
Hanoi FC Uses Same Adidas Template as Mercedes F1 Shirt
Vietnamese V.League 1 side Hanoi FC and Adidas have unveiled the first kits from their new partnership, with the design immediately sparking discussion over its unusual short Three Stripes layout across the shoulders.
The shirt uses a new Adidas template with short 3-Stripes on the shoulders and a classic crew neck, a design primarily seen on takedown jersey (fan version). The same template is also used by Mercedes-AMG PETRONAS Formula 1, including the team's latest “Vanda Bloom” collection. The purple colourway closely matches Hanoi FC's traditional identity.
The shirt uses a mixed construction: the body features standard Adidas Climacool fabric, while the sleeves use Player-version material.
What do you think of adidas using the same template for Hanoi FC and Mercedes-AMG PETRONAS? Let us know your thoughts in the comments below.
CD Toledo 26-27 Home Kit Released
Spanish Tercera Federación side CD Toledo has officially unveiled its new home kit for the 26-27 campaign, manufactured by Joma. Presented under the slogan "Identidad. Puro Toledo," the release completes the club's uniform lineup for the upcoming season.
The Joma CD Toledo 2026-27 home jersey offers a classic and refined aesthetic, centered around the club's traditional rich green colorway. It features a sharp white polo collar and matching white sleeve cuffs, both enhanced with intricate subtle detailing along the edges. The shirt is complemented by white Joma branding, the club's crest on the left chest, and the La Sagra 0.0 sponsor on the front.
The launch of the green home strip rounds out CD Toledo's 26-27 kit set, following the earlier reveals of their black and gold pinstriped away kit and a 1990s-inspired gray third kit.
Aston Villa Announce 8Xbet as Official Asian Betting Partner
Aston Villa have officially confirmed online sportsbook operator 8Xbet as the club's Official Betting Partner in Asia. The regional partnership aims to bolster the Premier League side's commercial reach across the Far East through localized digital campaigns, fan engagement activations, and branded assets.
The agreement follows Aston Villa's recent pre-season tour across Asia and replaces their previous regional collaboration with NOVA88. 8Xbet is already well known within English football, having previously secured regional Asian betting partnerships with clubs such as Manchester City and Chelsea.
As Premier League regulations place tighter restrictions on front-of-shirt gambling sponsorships in the domestic UK market, clubs increasingly look toward geo-targeted overseas partnerships to maintain commercial revenue in Asian territories.
