UEFA Allows Sleeve Sponsors
For the upcoming 2021-2022 season, football government body UEFA is allowing clubs to display a sponsor on the sleeve of their shirts. This has been confirmed with the release of the new 2021 UEFA Equipment Regulations.
Sleeve sponsors have been authorized by the vast majority of soccer leagues and championships (since 2017-2018 in the Premier League)
New 2021 UEFA Equipment Regulations Allow Sleeve Sponsors On Left Sleeve
The sleeve sponsorship lands in the club competitions organized by UEFA, namely the Champions League, Europa League, and the UEFA Europa Conference League.
The logo must be placed on the left sleeve
Of course, there are a few rules for the sleeve sponsor. The sponsor must be placed on the left sleeve. It must no exceed 100 cm2 and the height of the letters must not exceed 12cm.
The sleeve sponsor rule is defined in Article 28.04 of the 2021 UEFA Equipment Regulations.
Sleeve sponsor:
- A team may advertise for one single sponsor on the left sleeve, as follows:
- The total area used for the sleeve sponsor must not exceed 100cm2.
- The height of the sleeve sponsorship must not exceed 12cm.
- In principle, the sleeve sponsor must also be used as sleeve sponsor on the playing shirt in an official domestic competition.
- If no sleeve sponsor is permitted or used in any official domestic competition, the sleeve sponsor used must be either:
- another playing attire sponsor (e.g. back of shirt sponsor, short sponsor); or
- a non-playing attire sponsor used in an official domestic competition.
- If a team has no sleeve sponsor that complies with paragraphs b or c above, it may replicate the front of shirt sponsor or use the team’s approved playing attire manufacturer as its sleeve sponsor.
Teams can have the logo of their manufacturer as its sleeve sponsor
What is also interesting is that teams can have the logo of their manufacturer as its sleeve sponsor.
French club Olympique Lyonnais was the first team to announce a sleeve sponsor for domestic and European competitions some days ago. MG Motor will be the new sleeve sponsor of the club until 2024. The MG Motor logo will be visible during the UEFA Europa League matches of the Lyon club for the 21-22 season.
Apart from sleeve sponsors, the new 2021 UEFA Equipment Regulations are very similar to the 2018-2021 regulations.
Share your thoughts in the comments below.
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Stunning Fortuna Köln 2026 Regional Cup Final Kit Released
German side SC Fortuna Köln has released a highly limited special-edition kit to wear during their upcoming 2026 Mittelrheinpokal final. Produced by Dutch sportswear brand Robey, this exclusive release celebrates the club's first appearance in the regional cup final in six years, as they look to secure the trophy for the first time in 13 years.
The Robey SC Fortuna Köln 2026 Cup Final shirt introduces a striking tri-color gradient design that provides a highly bespoke look for the occasion. The top of the jersey begins in a deep navy blue, smoothly fading into a vibrant light blue chest band before transitioning into a clean white lower half.
Adding a premium, historic touch to the kit, all application details - including the Robey manufacturer branding, the central 'HIT' sponsor, and a classic standalone 'F' retro crest - are executed in metallic gold. A subtle light blue V-neck collar and matching sleeve cuffs complete the sophisticated aesthetic.
Priced at €75, this exclusive release serves as a unique collector's item for supporters of the Regionalliga West side. Curiously, while releasing this kit, the club has actively pushed an "All in Red" (Alle in Rot) motto for the fans attending the match, asking supporters to create a sea of red in the stands despite the team wearing their special-edition colors on the pitch.
What are your thoughts on this striking gradient Cup Final kit by Robey? Let us know in the comments below.
Aston Villa to Wear Third Kit with Charity Sponsor in Europa League Final
Aston Villa has officially confirmed they will wear their 2025-2026 Adidas third kit for the upcoming UEFA Europa League Final against SC Freiburg in Istanbul.
The decision was made due to a direct kit clash with the German side's traditional all-red home strip, forcing the Premier League club out of their iconic claret and blue. Furthermore, due to strict betting licensing regulations in Turkey, the club's principal partner, Betano, cannot be legally displayed on the jerseys. In response, the space is used by the Aston Villa Foundation for the historic showpiece event.
This special-edition jersey also features the Aston Villa Foundation branding across the chest in matching purple typography, sitting just below a commemorative Match ID text that marks the May 20 final at Besiktas Park.
Recognizing the historical significance of this unique uniform, the club is making the charity edition available to the public. Supporters can purchase these limited-edition shirts, complete with the foundation branding and central match details, in both authentic and replica versions from official club stores.
This rare combination of an alternate kit, a one-off charity sponsor, and European final detailing instantly makes this release a highly sought-after piece for shirt collectors.
