Saint-Etienne To Launch New Logo
Sep 16, 2021, by Chris
French club AS Saint-Etienne will get a new logo. But instead of just showing off a new logo to its fans, the club have launched a consultation to co-construct their new identity with their supporters.
AS Saint-Etienne Launch Consultation To Change Its Logo
This week, AS Saint-Etienne have launched a consultation in order to decide on the future club crest. The current Saint-Etienne crest has been in use since 1994.
AS Saint-Etienne's new logo will be used from the 22-23 season
First-ever logo
To tease their new logo, AS Saint-Etienne also posted a picture of their first-ever crest on social media.
The new logo of AS Saint-Etienne will be created by the agency "Trenta". The design agency will be able to draw inspiration from the opinion of the supporters via a major consultation which was launched on Wednesday.
Because times are changing, AS Saint-Étienne wishes to develop its logo and visual identity. To do this, we are launching a popular, innovative and collaborative approach to co-construct our new identity with you, supporters and lovers of the Greens, by including you throughout the project.
💚 À tous les amoureux des 𝗩𝗲𝗿𝘁𝘀...
— Association Sportive de Saint-Étienne (@ASSEofficiel) September 15, 2021
L'heure du changement a sonné ! 🤍
The process for the new AS Saint-Etienne logo has begun on 15 September 2021. In total, there are four phases to decide the new logo.
The current logo on the kit
Saint-Etienne will reveal the logo in December
The new AS Saint-Etienne logo will be revealed at the end of November/the start of December 2021. It will be used from the 2022-2023 season.
Do you look forward to seeing the new Saint-Etienne logo? Comment below.
Can You See What’s Hidden in Bayern’s Leaked 26-27 Third Kit?
We’ve finally figured out what the mysterious pattern on Bayern Munich’s 2026-2027 third kit is showing - but we’re not going to reveal it just yet.
Take a closer look at the shirt. Can you spot the hidden image yourself (there are four in total)?
Challenge: See if you can figure it out before we reveal the answer.
Tip: It's easier to see it in the back image
Figueirense 2026 Third Kit Released
Brazilian club Figueirense FC and supplier Volt Sport have officially launched the club's new third shirt for 2026. Celebrating Figueirense's 105th anniversary, the special edition kit arrives in a sleek black and gold colorway designed to highlight the club's rich history.
The standout element of the Figueirense 2026 third shirt is the tone-on-tone script running across the front, featuring handwritten lyrics from the club's official anthem, Avante Figueirense. Gold details appear on the Volt logo, retro monogram crest, collar, and sleeve cuffs. Elaborate geometric patterns decorate the collar and cuffs, while a commemorative 105th anniversary badge is placed near the bottom right hem.
In addition to the player shirt, Volt has also introduced an inverted goalkeeper version featuring a gold base paired with black trimmings and matching patterned details.
Schalke 26-27 Trefoil Away Kit Sells Out 40,000 Units in 2.5 Hours
FC Schalke 04 has recorded unprecedented demand for its new 26-27 Adidas Originals away kit, selling approximately 40,000 jerseys in just two and a half hours on launch day. According to reports from WAZ and Sport Bild, the surge marks the highest single-day kit sales total in the club's history, leaving both physical fan shops and the online store completely sold out.
The white retro jersey, featuring the iconic Adidas Trefoil logo alongside Schalke's historic crest, navy trim, and front sponsor BEUMER, captured massive interest among supporters. However, due to the overwhelming volume of orders and production schedules from Adidas, fans placing pre-orders face substantial delivery delays. Deliveries are expected to take up to four months, leaving many supporters waiting until Christmas to receive their kits.
Erreà Sambenedettese 26-27 Home Kit Released
Italian club US Sambenedettese and technical provider Erreà have officially launched the team's new home shirt for the 26-27 season. Reinterpreting the club's traditional rossoblù identity, the jersey features a split half-and-half design layered with subtle tonal horizontal stripes, completed by striped sleeve cuffs and collar details that highlight the connection to San Benedetto del Tronto.
