Lazio Announce Binance Main Sponsor Deal - New Rival Of Inter, Juventus & Barca Fan Token Company
S.S. Lazio will no longer have a sponsorless kit. The Italian Serie A club yesterday announced a partnership agreement with Binance to become the Club's new Main Jersey Sponsor.
Binance is a cryptocurrency exchange that is currently the largest exchange in the world in terms of daily trading volume of cryptocurrencies. It was founded in 2017 and is registered in the Cayman Islands.
Binance Becomes Main Jersey Sponsor of S.S. Lazio In 2 Year Deal With Option For 3rd Year
The logo will be navy on the home kit - Binance's golden-yellow color does not fit Lazio's light blue.
The sponsoring partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third one, for a total value, in the three-year period, between fixed and variable, of over 30 million of euros.
Lazio will also become the launch partner for the Binance fan token platform, which was just launched. The Lazio fan token itself is expected to be listed on the exchange by October 20 and will offer fans voting sessions, gamification features, and unique engagement-based rewards.
Lazio will debut the Socios Fan Token competitor against Inter
Binance will compete with the fan token app Socios.com and Bitci.com. Socios already has more than 70 deals with sports organizations worldwide, including FC Barcelona, Juventus, Manchester City, Arsenal, AC Milan, Inter Milan, Valencia and Atlético Madrid.
The Binance brand will debut on the Lazio jersey and in all communication activities starting from the Lazio – Inter match.
"We are very satisfied with this new international collaboration - commented the President of Lazio Mr. Claudio Lotito – our partnership with Binance will allow us to extend our digital presence and connect with our fans and followers from all over the world like never before".
Lazio had been without a main shirt sponsor since 2019
Lazio had been without a main shirt sponsor since the end of the 2018-19 season. Back then, Lazio had to end their deal with MarathonBet ahead of schedule following Italy’s ban on betting sponsorships.
Do you like the look of the Binance logo on the Lazio kit? Comment below.
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Samsunspor 26-27 'Legend Retro' Kit Released
Turkish side Samsunspor has officially launched a special 2026-2027 "Legend Retro" kit in collaboration with their technical sponsor, Hummel.
Reimagined for the upcoming campaign, the new release draws direct inspiration from the club's historic 1976 era, bringing a beloved vintage aesthetic back to the modern pitch.
The Hummel Samsunspor 26-27 Legend Retro shirt is built on a white base, defined by a striking horizontal chest band in red, white, and black. The tricolor is also on the collar and sleeve cuffs.
Brazil 1996 Futsal Remake Kit Released
Penalty has officially launched a special retro remake of the Brazil national futsal team jersey from 1996. Officially dubbed the "Brazil 96 Jersey," the release celebrates the iconic squad that won the FIFA Futsal World Cup in Barcelona, famously defeating Spain 6-4 in the final at the Palau Sant Jordi.
While maintaining the classic references of the original mid-90s uniform, Penalty has adapted the new design to appeal to modern streetwear and lifestyle trends.
The accompanying promotional campaign for the release pays homage to the 1940s origins of futsal at the YMCA in São Paulo, where traditional football was first adapted for smaller hard courts.
The "Brazil 96 Jersey" is available now through Penalty's official webstore and select physical retail locations for R$ 199.99 ($40 USD).
Milan 26-27 Home Kit - Launch Pictures
Classic Football Shirts posted two launch images of the 2026-27 home kit for AC Milan. Naturally, they were taken down immediately, since the official release is scheduled for tomorrow, May 22.
