Lazio Announce Binance Main Sponsor Deal - New Rival Of Inter, Juventus & Barca Fan Token Company
Oct 14, 2021, by Chris
S.S. Lazio will no longer have a sponsorless kit. The Italian Serie A club yesterday announced a partnership agreement with Binance to become the Club's new Main Jersey Sponsor.
Binance is a cryptocurrency exchange that is currently the largest exchange in the world in terms of daily trading volume of cryptocurrencies. It was founded in 2017 and is registered in the Cayman Islands.
Binance Becomes Main Jersey Sponsor of S.S. Lazio In 2 Year Deal With Option For 3rd Year
The logo will be navy on the home kit - Binance's golden-yellow color does not fit Lazio's light blue.
The sponsoring partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third one, for a total value, in the three-year period, between fixed and variable, of over 30 million of euros.
Lazio will also become the launch partner for the Binance fan token platform, which was just launched. The Lazio fan token itself is expected to be listed on the exchange by October 20 and will offer fans voting sessions, gamification features, and unique engagement-based rewards.
Lazio will debut the Socios Fan Token competitor against Inter
Binance will compete with the fan token app Socios.com and Bitci.com. Socios already has more than 70 deals with sports organizations worldwide, including FC Barcelona, Juventus, Manchester City, Arsenal, AC Milan, Inter Milan, Valencia and Atlético Madrid.
The Binance brand will debut on the Lazio jersey and in all communication activities starting from the Lazio – Inter match.
"We are very satisfied with this new international collaboration - commented the President of Lazio Mr. Claudio Lotito – our partnership with Binance will allow us to extend our digital presence and connect with our fans and followers from all over the world like never before".
Lazio had been without a main shirt sponsor since 2019
Lazio had been without a main shirt sponsor since the end of the 2018-19 season. Back then, Lazio had to end their deal with MarathonBet ahead of schedule following Italy’s ban on betting sponsorships.
Do you like the look of the Binance logo on the Lazio kit? Comment below.
Louisville City 2026 Third Kit Released
USL Championship side Louisville City FC has officially unveiled its new Puma 2026 third kit, completing the team's jersey set for the 2026 season.
Dubbed the "Lightning Kit," the predominantly black uniform honors late club founder Wayne Estopinal and the former Louisville Lightning indoor soccer team that played from 2009 to 2012. The shirt features a subtle chevron stripe pattern across the front inspired by storm clouds, while striking yellow lightning bolts decorate the right sleeve. Rounding out the look with matching black shorts, the 2026 third jersey joins the previously released home and away options and is now available for purchase through the official club store.
Manchester United 26-27 Away Kit Teased
Manchester United has officially teased its upcoming 26-27 away kit, confirming that the new Adidas shirt will be released on Wednesday, 22 July 2026. Following a series of leaks and an early appearance by British rapper Stormzy wearing the unreleased shirt, the official launch will finally officially unveil the blue design that pays homage to the River Irwell and the club's classic 1988 away kit.
Manchester United 26-27 Away Kit Leaked - 14 Official Images
Raków Częstochowa 26-27 Home & Away Kits Released
Polish club Raków Częstochowa has officially released its new 26-27 home and away kits, made by Adidas. Launched under the slogan "Colors that oblige - this is our DNA, this is our identity," the new strips will be worn during the upcoming Ekstraklasa campaign.
The new Adidas Raków Częstochowa 26-27 home and away shirts both feature custom looks with Adidas' 2026 polo collar.
