Lazio Let Fans Choose Color of Kit Sponsor

Italian Serie A club Lazio let fans choose the color of their new main shirt sponsor, the cryptocurrency exchange platform Binance.

Binance tries to rival Socios and their Fan TokenBinance is a competitor of Socios, the company behind the Fan Tokens of teams like FC Barcelona, Inter, PSG, Juventus, and Arsenal.

Lazio 21-22 Sponsor Color Vote - New Binance Lazio Fan Token

Binance Fan Token holders can vote for the color of the Binance logo on their 21-22 home kit - navy or white.

This can be seen as an attack of Socios and Inter's Fan Token in particular. The $INTER Fan Token sponsor is white on Inter's 21-22 home kit, which is not great fitting.

Binance Fan Token holders can also vote on the club's song for warm-up and the header of the Lazio website.

Do you like what Lazio is offering here? Comment below.