Nike to Stand by Chelsea Despite Abramovich Situation
Update: Nike will not cancel their deal with Chelsea and will remain committed to the club, according to sponsorship-deal-amid-abramovich-sanctions/ls17o7jyuR0L/">the Athletic, with "sources close to Nike" telling them so. This will come as good news to Chelsea fans as the Blues' contract with their technical sponsor is worth £900 million over 15 years. With 9 years still to run of that deal, the club would have been in serious financial trouble had Nike decided to cut ties with them.
Nike have still not commented publicly on the matter.
Original:Following on from the UK government's announcement of sanctions on Russian businessmen including Chelsea owner Roman Abramovich, the Chelsea Online Megastore has been taken offline and the physical megastore has been closed.
Megastore Closed: Nike and other sponsors to Suspend Chelsea Deals?
The above photo shows the sign pinned up on the Chelsea Megastore in London and the following messsage is shown on screen when trying to access the club's official online store:
Due to the latest government announcement, the Chelsea Megastore Official Online Store shall be offline until further notice.
The appearance of the site, just a blank screen with the message displayed, suggests that it was taken down very hastily. Earlier tonight we reported that main shirt sponsor Three have suspended their deal with Chelsea, so it is possible that other commercial partners could do the same. Taking the site offline prevents merchandise with sponsor logos from being sold to supporters, with the other logo prominently visible on Chelsea's gear being that of Nike.
Could Nike follow Three's lead and suspend their contract with Chelsea?
Will Nike follow and suspend their deal with Chelsea? In light of everything that is happening in Ukraine, as well as the actions of hundreds of brands distancing themselves from any Russian entities, it is definitely possible.
No statement has been released yet by Nike or Chelsea. We will update this story as it develops.
SV Meppen 26-27 Pre-Season Kits Revealed
German club SV Meppen has unveiled its new pre-season kits for the 2026-27 campaign. The new strips are produced by Jako, marking the brand's second season supplying the Regionalliga Nord side after taking over from Nike ahead of the 2025-26 season.
The release includes a set of pre-season shirts that the team will wear during their summer preparation matches. While the official home and away kits for the upcoming season are expected to follow later in the summer, these jerseys give fans an early look at Jako's designs for the club this year.
Kawasaki Frontale 26-27 30th Anniversary Kit Released
Japanese club Kawasaki Frontale has officially unveiled its 2026-27 30th anniversary kit, made by Puma. The new release celebrates three decades of the club's history under the themes "Supported By You" and "Challenge The Future."
The Puma Kawasaki Frontale 2026-27 30th anniversary shirt features a classic vertical striped design, reviving a look from the club's past. The jersey combines the team's traditional light blue and black colors in a clean stripe pattern, drawing comparisons from fans to the iconic style of Brazilian club Grêmio. Unlike the 2016 anniversary kit, this new iteration opts for a modern crew neck collar to complete the classic yet updated aesthetic.
Hammarby 2026 European Kit Released
Swedish Allsvenskan side Hammarby IF has officially unveiled its new 2026 European kit. Produced by sportswear brand Craft, the jersey will be worn during the club's upcoming UEFA Europa League qualification campaign.
The launch of the European shirt follows the release of the club's regular 2026 home and away kits earlier in March, which feature a subtle jacquard pattern inspired by the waves of the Hammarby Sjö waterway. The new European jersey completes Hammarby's extensive wardrobe for the 2026 season, joining the dedicated Cup kit that was introduced in February.
The Hammarby IF 2026 European kit by Craft is available to purchase through the club's official retail channels and their partner Intersport.
Jordan Brand x Nike Cryo Shot 2026 World Cup Shoes Leaked
Nike Football is expanding its off-pitch Cryo Shot lineup for the 2026 World Cup with a special Jordan Brand collaboration.
Inspired by the iconic 2002 Mercurial Vapor 1, this release marks the eighth limited-edition model in the highly anticipated Nike X2 Cryo Shot collection.