Official: Hamburg to Have New Main Sponsor - More Money Than Before

Update - March 22, 2022: Today Hamburger SV's new shirt sponsor for the 2022-23 season was officially announced via the club's social media accounts. HanseMerkur have agreed to a lucrative three-year deal, meaning we will see them on HSV's kits from summer of 2022 until at least 2025.

Original article: According to German news outlets, Hamburger SV are set to sign a deal that will see them have a new shirt sponsor starting next season. The contract with current sponsor Orthomol will be over at the end of this campaign.

Hamburg to Lose Orthomol Shirt Sponsor - If They Get Promoted

Feb 5, 2022

HSV's New Shirt Sponsor

As first reported by Bild, Hamburger SV have apparently agreed upon a new main sponsor deal with HanseMerkur, an insurance company from Hamburg.

HanseMerkur, who were founded in 1875, are reportedly going to pay Hamburg 3 million Euros per season for the next three years, which is 1 million more than Orthomol did.

Most noteably, HanseMerkur are offering the club 6 million Euros a year if they reach the Bundesliga again. Perhaps this will add even more motivation for "Die Rothosen" to push for promotion towards the end of this season.

As things stand, Hamburg will have to step up their game, as they currently sit in 6th with a 6-point gap to third place in the table. They do however have a game in hand, with seven matchdays to go.

What do you think of HSV's new shirt sponsor? Comment below.