The Solution to Chelsea's Sponsor Problem? Argentinian Side Cover Up Logo
With Chelsea’s troubles with the Three logo on their shirts getting quite a lot of attention here recently, we have another botched sponsor removal story to bring you, this time from Argentina. Take a look at the attempt made by the Club Atlético Nueva Chicago to hide the chest and back sponsors on their away shirt in Monday’s game against Agropecuario in the Primera B Nacional (Argentina’s second division)
Club Atlético Nueva Chicago Cover Sponsor Logo
As you can see from the photos, the cover up was not exactly a roaring success. In the close-up photos, the logo of LN Seguros can clearly be seen through the semi-transparent white patch that was placed over it. The green and black brushstroke graphic didn’t provide the best background for the patch to go unnoticed, with its borders clearly visible thanks to how it interrupts the shirt’s design.
To be fair to the kitman, in the more distant photos the patch does an almost passable job. Chelsea could learn a thing or two from this technique.
Subtle? No. Effective? Kind of.
Sponsorless home kit worn in the club's previous match
Interestingly, Club Atlético Nueva Chicago managed to remove the sponsor logo from their home shirt in the previous game, or more likely, had access to some home shirts that had not yet had the logo applied.
Home and away shirts featuring sponsor logos earlier in the season
It is unclear what the reason was for covering the sponsor, as the Primera B Nacional season only started about five weeks ago and the sponsor logo appeared on the club’s jerseys for the first three matchdays. Puzzling, as it would be strange for a club’s sponsorship contract not to run parallel to the league season.
What do you think of Club Atlético Nueva Chicago’s cover up job? Should Chelsea do the same? Comment below.
Vintage Football Shirts
from Cult Kits
1995/96 Torino #3 L/S Home Shirt (S) Lotto
2011/12 Torino Home Shirt (M) Kappa
1995/97 Adidas GK Template Shirt (L) Adidas
2003 Japan Adidas 'No Life Without Football' Leisure T-Shirt (S)
1998 Gremio #5 Home Shirt (XL) Penalty
1979/82 Edmonton Drillers *BNWT* Home Shirt (M) Admiral Nasl
2004/05 AC Milan Inzaghi #9 *Player Issue* Home Shirt (M) Adidas
2024/25 West Ham Bowen #20 Third Shirt (M) Umbro
1999/00 Lecce Home Shirt (L) Asics
1991 Cruzeiro GK Shirt (L) Finta
Portuguesa 2026 Third Kit Released - Tribute to Portugal Ahead of 2026 World Cup
Brazilian club Associação Portuguesa de Desportos, commonly known as Portuguesa, has officially launched its new third kit for the 2026 season. Produced by technical sponsor Joma, the new uniform pays direct homage to the Portuguese national team, celebrating the club's deep historical roots as Portugal prepares to compete in the upcoming 2026 World Cup.
The new Portuguesa 2026 third jersey closely mirrors the classic look of the Portuguese national team, featuring a vibrant crimson red base enhanced by subtle jacquard detailing that provides a sense of movement to the fabric. The shirt is structured with a classic polo collar adorned with red and white edging and a green front point insert. The sleeves remain red with contrasting green underarm panels, while the cuffs match the collar's red and white trim.
Further solidifying the international tribute, the official coat of arms of Portugal is prominently displayed on the nape of the neck above the white player numbering. The alternative uniform is completed by green shorts and red socks, finalizing the classic Portuguese color scheme.
The kit is set to make its on-pitch debut this Saturday, May 16th, in a match against Água Santa.
Athletico Paranaense 26-27 Away Kit Released
Athletico Paranaense and Umbro have officially launched the Brazilian club's new away jersey for the 2026-2027 season. It will make its on-pitch debut in the Copa do Brasil against Atlético Goianiense.
The new Athletico Paranaense 2026-2027 away kit is white, with the traditional team colors prominently featured through a striking red and black gradient effect applied across the shoulders.
The uniform is further detailed with various subtle graphic elements referencing the history and symbols of the club, which are placed on the inside of the collar, the back hem, and within the custom numbering.
Adidas x Coca-Cola is coming
The 2026 World Cup year will see Adidas cooperating with Coke for a special one. Stay tuned for more on Footy Headlines tonight
Rubin Kazan 2025-26 Chemist's Day Special Kit Released
Russian Premier League side Rubin Kazan has officially unveiled a special-edition kit dedicated to the upcoming Chemist's Day. Created in collaboration with their general sponsor, Kazanorgsintez (one of Russia's largest chemical companies), the uniform is set to be worn during the club's final match of the 2025-2026 domestic season against Pari Nizhny Novgorod on May 17.
Produced in-house, the Rubin Kazan Chemist's Day kit introduces a fresh, delicate mint green base color, which is officially described as turquoise. The shirt's design is elevated by subtle textures and a geometric pattern directly inspired by the city's local urban infrastructure, specifically referencing the updated park territories around Lake Lebyazhye and the boulevard on Serova Street.
The club noted that the clean aesthetic was crafted with lifestyle appeal in mind.
The most striking elements of the kit are its bespoke thematic details that fully embrace the scientific motif. The collar features the special Russian slogan "Между нами химия" ("There is chemistry between us"). Additionally, in a brilliant nod to the holiday, the back of each player's shirt will display a unique chemical element from the periodic table that directly corresponds to their respective squad number.
What do you think of this creative periodic table concept and the mint colorway for Rubin Kazan's special kit? Let us know in the comments below.