Premier League Ban Betting Main Kit Sponsors From 2026
Update: The Premier League clubs have agreed to remove gambling sponsorship from the front of their matchday shirts, making them the first UK sports league to take such voluntary action. The transition away from shirt-front gambling sponsorship will begin at the end of the 2025-26 season to give clubs time to adjust.
Premier League Kits to Have No Betting Main Shirt Sponsors From 2026, Sleeve & Other Still Allowed
Meanwhile, the decision to remove gambling sponsorship from the front of their matchday shirts only applies to the front of the shirts, and not to other forms of advertising such as sleeves, backs of shirts, digital boards around the pitch, banners on the pitch next to the goals, half-time big screens, TV adverts, and broadcasters.
Update - July 2022: The Premier League have asked Premier League clubs to vote on phasing out gambling sponsors from appearing on shirts. With a potential government-imposed ban on betting logos looming, the Premier League would prefer to voluntarily make the decision, but they need the backing of 14 out of 20 Premier League clubs.
Premier League Clubs to Vote On Betting Sponsor Ban
The government's decision will come on the 21st of July, so the clubs will vote before that date so that the Premier League could pre-mpt any official ban. A winning "yes" vote would see new betting sponsorship deals outlawed from the start of the 22-23 season, but existing sponsorships would be allowed to stay in place until the end of the 24-25 season, which is the final cut-off point for their removal.
BBC news reports that a proposal to ban gambling sponsors from Premier League football shirts was included in a draft government white paper. The government are to update UK gambling laws next month, which could mean a change in the rules for kit sponsorship.
Betting Sponsor Ban Considered by UK Government
There has been talk since 2020 of the government stepping in to forbid betting company logos from appearing on football shirts and it seems to finally be happening, albeit in delayed fashion. The delay of the release of the white paper means that clubs have already started negotiations with new sponsors for next season without any knowledge of such a ban, so it would likely come into place from the 23-24 season at the earliest. James Grimes of the anti-gambling campaign group The Big Step said:
"Every young fan should be able to watch their club - in the ground and on TV - without being bombarded by ads for gambling, which we know harms millions, and takes hundreds of lives every year. If the government recognises gambling can be harmful, as this step suggests, then it must end all gambling advertising and sponsorship in football at all levels, not just on shirts."
Despite a recent survey by YouGov finding that almost 3 million young people in the UK are being harmed or at risk of being harmed by gambling, the government and the EFL maintain that there is no evidence of a causal link between gambling sponsorship and problem gambling.
Nine out of twenty Premier League clubs have a betting company as their main sponsor, so we would see a lot of changes to kits across the league should the ban eventually be approved, as was the case in Spain at the start of this season. Will we see an influx of new crypto sponsors in that case? Probably.
Would you like to see betting companies banned from appearing on Premier League kits? Comment below.
Blaublitz Akita 26-27 Kits Released
Japanese J2 League club Blaublitz Akita have unveiled their new 2026-27 kits. Made by Athleta, the new kits feature a distinct design inspired by the concept of weaving.
The Athleta Blaublitz Akita 2026-27 kits are designed around the theme of weaving, reflected in a woven pattern on the shirts, symbolizing the unity of the stakeholders spinning their efforts onto the pitch.
The new Athleta Blaublitz Akita 2026-27 kits will be available to pre-order starting July 6, 2026, with deliveries planned ahead of the start of the new league season.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.