Premier League Ban Betting Main Kit Sponsors From 2026
Update: The Premier League clubs have agreed to remove gambling sponsorship from the front of their matchday shirts, making them the first UK sports league to take such voluntary action. The transition away from shirt-front gambling sponsorship will begin at the end of the 2025-26 season to give clubs time to adjust.
Premier League Kits to Have No Betting Main Shirt Sponsors From 2026, Sleeve & Other Still Allowed
Meanwhile, the decision to remove gambling sponsorship from the front of their matchday shirts only applies to the front of the shirts, and not to other forms of advertising such as sleeves, backs of shirts, digital boards around the pitch, banners on the pitch next to the goals, half-time big screens, TV adverts, and broadcasters.
Update - July 2022: The Premier League have asked Premier League clubs to vote on phasing out gambling sponsors from appearing on shirts. With a potential government-imposed ban on betting logos looming, the Premier League would prefer to voluntarily make the decision, but they need the backing of 14 out of 20 Premier League clubs.
Premier League Clubs to Vote On Betting Sponsor Ban
The government's decision will come on the 21st of July, so the clubs will vote before that date so that the Premier League could pre-mpt any official ban. A winning "yes" vote would see new betting sponsorship deals outlawed from the start of the 22-23 season, but existing sponsorships would be allowed to stay in place until the end of the 24-25 season, which is the final cut-off point for their removal.
BBC news reports that a proposal to ban gambling sponsors from Premier League football shirts was included in a draft government white paper. The government are to update UK gambling laws next month, which could mean a change in the rules for kit sponsorship.
Betting Sponsor Ban Considered by UK Government
There has been talk since 2020 of the government stepping in to forbid betting company logos from appearing on football shirts and it seems to finally be happening, albeit in delayed fashion. The delay of the release of the white paper means that clubs have already started negotiations with new sponsors for next season without any knowledge of such a ban, so it would likely come into place from the 23-24 season at the earliest. James Grimes of the anti-gambling campaign group The Big Step said:
"Every young fan should be able to watch their club - in the ground and on TV - without being bombarded by ads for gambling, which we know harms millions, and takes hundreds of lives every year. If the government recognises gambling can be harmful, as this step suggests, then it must end all gambling advertising and sponsorship in football at all levels, not just on shirts."
Despite a recent survey by YouGov finding that almost 3 million young people in the UK are being harmed or at risk of being harmed by gambling, the government and the EFL maintain that there is no evidence of a causal link between gambling sponsorship and problem gambling.
Nine out of twenty Premier League clubs have a betting company as their main sponsor, so we would see a lot of changes to kits across the league should the ban eventually be approved, as was the case in Spain at the start of this season. Will we see an influx of new crypto sponsors in that case? Probably.
Would you like to see betting companies banned from appearing on Premier League kits? Comment below.
ESTAC Troyes 26-27 Home Kit Released
Puma and ESTAC Troyes have officially launched the club's new home kit for the 26-27 season, to be worn in the Ligue 1.
The Puma Troyes 26-27 home shirt features the club's traditional blue base, adorned with an all-over tonal graphic inspired by the architectural heritage of Troyes, specifically its iconic half-timbered wooden houses (maisons à pans de bois). The geometric lines create an intricate textured appearance across the front and sleeves. White accents complement the design.
Bayern München 26-27 Third Kit Promo Pictures Leaked
New official promotional pictures of the Adidas FC Bayern München 26-27 third kit have leaked via @Bundesleaker, providing an up-close look at the German giants' upcoming European look ahead of its official release.
The Adidas Bayern München 2026-27 third jersey combines a dark navy and purple base with vivid reddish-orange detailing on the collar, Adidas three stripes, and sponsor applications. The focal point of the shirt is an intricate, all-over abstract graphic pattern that subtly incorporates historical references to Bayern's iconic European Cup triumphs, including their 1974 continental title. The design is rounded off with a monochrome, textured club crest on the chest.
Leganés 26-27 Third Kit Released
CD Leganés and Puma have officially unveiled the club's new third kit for the 26-27 season. Launched under the campaign name "El Lega en rose," the vibrant design completes the Spanish club's wardrobe for the campaign following their switch to the German brand.
The Puma Leganés 26-27 third shirt introduces an eye-catching aesthetic dominated by a bright pink base adorned with dynamic vertical brush stroke graphics. All detailing arrives in contrasting "Electric Peppermint," including the monochromatic club crest, Puma cat logos, side panels, and striped trim on the round collar and sleeve cuffs.
Virtus Entella 26-27 Away Kit Released
Italian Serie B club Virtus Entella has officially unveiled its new away kit for the 26-27 season, produced by Adidas. The Adidas Virtus Entella 2026-27 away shirt features a sleek dark navy base detailed with subtle tonal vertical stripes across the front. Light blue accents highlight the classic polo collar, sleeve cuffs, and the signature Adidas Three Stripes on the shoulders, while light blue branding and the Duferco Energia sponsor complete the strip alongside matching dark navy shorts and socks.
