Crewe Alexandra 22-23 Home Kit Released

Scottish Premiership club Kilmarnock FC have officially unveiled their new home and away kits for the 2026-27 season. Made by Hummel, the new shirts feature James Frew Ltd as the main front-of-shirt sponsor.

The Hummel Kilmarnock 2026-27 home jersey introduces a clean design in the club's traditional blue, complemented by Hummel's iconic chevrons on the shoulders. Offering a vibrant alternative, the Hummel Kilmarnock 2026-27 away shirt is predominantly yellow. Both kits share a cohesive design language characteristic of Hummel's recent templates and are available to purchase through the club's official channels.

The official store of the Spanish Football Federation (RFEF) has experienced an embarrassing glitch, as its AI-powered chatbot is reportedly advising fans to purchase counterfeit Spain national team jerseys instead of the official merchandise.

A viral post by X user @Free_y_thinker highlighted the issue, sharing a screenshot of the chatbot recommending a fake jersey as a better and cheaper alternative to the official kits. The post quickly gained massive traction with nearly a million views, prompting other users to share their own bizarre interactions with the shop.rfef.es AI, which included further recommendations for fakes, specific unauthorized sellers, and even seemingly random Python code. This incident highlights the potential pitfalls of implementing AI customer service without strict guardrails.

In the 2026-2027 season, several English teams will have a different badge, as nicely highlighted by The92Bible. Three teams have permanent changes - Stoke, Peterborough, and Salford.