No More Meme Cryptocurrency After 6 Months: Leverkusen Sign Trive Sleeve Sponsor Deal
German Bundesliga club Bayer 04 Leverkusen today announced that Trive will become the official sleeve shirt sponsor of the club from the 2022-2023 season in a two-year deal.
Trive replace meme cryptocurrency Floki after just 6 months. Leverkusen originally had Iqoniq as sleeve sponsor until 2024 but that company apparently went bankrupt.
Trive's Twitter account is just three days old
Trive are "a next-generation, expansive, dynamic, and innovative multi-asset investment platform". Trive are the new investment company of GKG. GKG are a financial company with the divisions Trading Platform, A Bank (GK Bank) and Real Estate (land and property).
Trive have no long history. Their Twitter account is just three days old.
Trive to Feature on Bayer Leverkusen's Left Sleeve For Two Season - 2022-2023 & 2023-204
Trive are granted the exclusive right to become the Official Jersey Sleeve Partner of Bayer 04 Leverkusen and Official Jersey Sleeve Partner (International) of Bayer 04 Leverkusen in the Bundesliga and UEFA club competitions for two years, until 2024.
No financial details of the deal surfaced yet but we expect it to be worth around 2-4 million Euro/season.
Engin Çubukçu, Chairman of Trive said: "This is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. Trive is delighted to be partnering with Bayer 04 Leverkusen as their official jersey sleeve partner. We have a common underlying aspiration to keep moving, to explore and seize opportunities. We both strive to give the best experience to the people who trust us. Trive is all about embracing new possibilities and horizons and we believe this partnership will exemplify that."
Speaking of the new partnership, Mr. Völler added: "We are delighted to welcome Trive as our jersey sleeve sponsor. The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organization by continuing to improve both on and off the pitch. We want to set new standards in this regard by working with a company that fits our idea of continuous development - all with the aim of being successful together. Trive is an innovative partner that works well in this regard."
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