Atlético Madrid to Announce New Stadium Name Sponsor - No Deal With Allianz in the End

LaLiga side Atletico Madrid are set to name real estate company Civitas Pacensis as the new naming rights sponsor for the club’s stadium, according to reports from Spain.

The previous stadium naming rights deal with Chinese conglomerate the Wanda Group, signed in 2017 and reportedly worth €10 million per year, expired at the end of the 2021-2022 season.

Atletico Stadium to Be Called Estadio Civitas Metropolitano

This is a mock-up of the possible logo.

The deal will see Atletico’s home called the Estadio Civitas Metropolitano. The stadium name has been registered since 1st July. The Atletico Madrid Civitas Pacensis stadium rights deal is reported to be worth around €50 million for five years, similar to the Wanda deal.

2Playbook in June reported Atletico had held talks with several companies to replace Wanda, including financial services firm Allianz. However, despite ‘considerable progress’, a deal was unable to be reached.

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