Changing Logos Confirmed? Spotify Want to "Do Creative Things" on Barcelona Kits
The hope that Barcelona's shirts will names or logos of different artists as part of their sponsorship deal with Spotify was dealt a blow when the club didn't feature a single such mock-up during the members assembly to ratify the deal back in April. In a recent interview, however, Spotify CEO Alex Norstrom made comments that indicate it will happen after all.
Spotify CEO Says Not Just Spotfiy Logo Will Be on Barca Kits
The deal between Barcelona and Spotify has been one of the most talked about shirt sponsorships in recent times, with a lot of the buzz centering around the possibility of changing music-related logos appearing on Barca's shirts throughout the season. Talk of this died down after the board were shown mock-up images featuring just the basic Spotify logo on the front of the shirt, but Alex Norstrom has given quite a clear indication that Spotify still have something more interesting in mind.
The mockup-mages shown to the members assembly in April.
In an interview with Mundo Deportivo, he said:
"One of the keys to this agreement is that it wasn't just to put the Spotify logo on the shirt. One of the priorities was to do creative things with everything in the Espai Barça and also on the shirt. We want it to be a platform to promote artists. We have not yet discussed if it will be only on shirts or on training jerseys."
Barcelona's 22-23 home shirt was released recently and featured the Spotify logo on the chest in the launch photos, while it is on sale both with and without a sponsor logo. This could potentially be to allow for a different logo to be printed on at a later stage, and to give fans a choice of which artist they would like on their shirt. Norstrom saying that certain elements have not yet been discussed would back up this theory.
The possibility of QR codes or other interactive initiatives on the shirts has also been touted, but the Spotify CEO's comments seem to imply that different artists will play a key part in the visual aspect of the sponsorship deal.
Probably best to avoid this particular one.
Do you like the idea of artist logos or album covers appearing on Barcelona's shirts? Comment below.
On-pitch Debut: Both Of Aston Villa's 26-27 Home Kit Variations
In the span of less than two weeks, Aston Villa have already played 4 different pre-season friendlies, where their both of their home kit combinations have been debuted.
The original version with claret shirt, blue shorts and blue socks were used 3 times against Walsall, Real Sociedad and Liga Indonesia All Stars. The full-claret variation has its first appearance at Porto's Dragão.
There is expected to be more kit mashups between these shirt, shorts and socks choices being used in the upcoming season (other than these two), depending on each opponent's colors.
No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
