8 Biggest Sponsor Upgrades of the 22-23 Season
As all football kit fans know, a good-looking chest sponsor can make or break a shirt. Purists might say that no sponsor is best, but unfortunately in the world we live in, sponsorless kits are a rarity. With the majority of new kits now released and the new season upon us, we’ve chosen our 8 best 22-23 sponsor upgrades.
8 Biggest Sponsor Upgrades of 22-23
The criteria for this list are simple. The sponsors must either be an updated or modified logo from last season, or a completely new logo on the shirt for the first time in 22-23. We have listed them in no particular order, but feel free to rank them as you wish in the comments.
Spotify - Barcelona
One of the most talked about sponsorship deals in recent years and a welcome union of football and music. We’ve only seen the basic Spotify logo on Barca’s shirts for now, which looks quite nice, but they have said they want to use the space in innovative ways such as promoting various artists throughout the season, so it will be genuinely interesting to see how this one evolves.
Classic Football Shirts - Burnley
A football shirt site having their logo featured on a football shirt, this has to be one of the most fitting deals ever. Umbro have even referenced a classic Burnley kit from the 90s for their 22-23 home shirt, making it the perfect season for CFS’s debut. Also a huge upgrade on the numerous ugly betting firms that have graced Burnley's jerseys over the last few years.
Cinch - Crystal Palace
Getting rid of a betting sponsor is always good. It’s even better when the logo is replaced with something clean and tidy. The W88 logo has made way for car rental company Cinch on the front of Crystal Palace’s shirts, whose clean and simple text logo is coloured to match the colours of the home, away and third shirts. A step up in terms of chest and technical sponsors this season for Palace, who also switched from Puma to Macron.
Motorola - Monza
Shirts manufactured by Lotto with a Motorola logo on the front, Silvio Berlusconi in the boardroom and a slew of Italian internationals recruited over the summer. There is definitely a throwback feel to this Monza team, who will compete in Serie A for the first time ever this season. The monochrome Motorola logo is a big improvement on last season’s sponsor with its clashing part-orange text. It’s just a shame that the awfully-placed U.Power logo remains.
Sardegna Turismo - Cagliari
The club from the southern tip of Sardinia have been using their kits to advertise their stunningly beautiful island as a tourist destination on and off for over ten years now. In that time, various logos have been used. Updated once again for the 22-23 season, the text has been reordered and realigned, tying it in better with the tapestry-like image of a horse, which has also been retouched itself.
Sardinian beer Ichnusa has been absent from the shirt for a couple of years now, but the club have teamed up with Eye Sportswear - also from the island - as technical partners, so there’s plenty of local pride in their jerseys. Eye have unified everything by including traditional patterns and graphics in the fabric that are similar to those used in the Sardegna logo.
Lotus - Norwich
Lotus win old-school points for being both a local company and a car manufacturer, but the main reason for their inclusion here is the simplified logo which fits much better on Norwich’s shirts than last season’s iteration. Stripped back to just the Lotus text, it’s hard to imagine a better look to complete Norwich’s retro-inspired home and elegant away shirts.
Die Bayerische - 1860 Munich
Die Bayerische have appeared on the Bavarian clubs’ shirts since 2015, and the lion’s head logo mirrors the club badge. This year’s kit includes the sponsor in a way that is much less disruptive to the design when compared to the white box used last season, interrupting the stripes and really taking away from the overall look. All clubs and sponsors should take note of this style of application.
No Sponsor - Nottingham Forest
Bending our own rules slightly here, the change from last season is obviously the complete absence of a sponsor logo in this case. Previous sponsor Boxt proposed a renewal of the deal but Forest are said to be holding out for a more lucrative offer, which they have yet to receive. For now it looks like they will start the season with a blank shirt, a real rarity in the Premier League and a sight to behold.
What do you think of our choices? Have you got any to add to the list? Comment below.
Jürgen Klopp Wears Unreleased Adidas Predator Touch Remake Boots in First Germany Training
Germany head coach Jürgen Klopp was spotted during national team training lacing up the unreleased 2026 remake of the legendary 1996 Adidas Predator Touch football boots. Providing an early on-pitch showcase ahead of the boot's official drop in October/November 2026, Klopp wore the iconic classic black, white, and red design, highlighted by its distinct fold-over tongue with retro white Adidas branding, signature side stripes, and a modernised soleplate. Thanks to Boots Club for the images.
No More Score: In-House Saint Vincent and the Grenadines 2026 Kits Released
The Saint Vincent and the Grenadines Football Federation (SVGFF) has officially unveiled the new 2026 kit collection for the national team, nicknamed Vincy Heat. Marking a departure from previous technical sponsor Score, who had supplied the Caribbean side since 2021, the federation has opted to design and produce the new jerseys entirely in-house under the campaign moniker "Ours."
The launch showcases three distinct colorways directly inspired by the country's national flag: vibrant yellow, royal blue, and emerald green. All three kits share a unified template featuring a sharp V-neck collar, subtle contrast piping along the shoulders, and matching ribbed cuffs. Across the front and sleeves, each jersey incorporates a dynamic diagonal brushstroke graphic filled with repeating micro-motifs representing the three diamonds from the flag.
Contrasting details complete the look across the range, with royal blue trim and numbering adorning the primary yellow shirt, while bright yellow accents finish off the blue and green editions. Underpinned by slogans such as "Our Nation. Our Culture. Our Team" and "Wherever we go, we carry home," the new collection puts a strong emphasis on national identity as the team moves forward with its own branded apparel.
V-Varen Nagasaki 26-27 Peace Kit Released
Japanese club V-Varen Nagasaki and technical partner Fanatics have officially unveiled their special Peace Prayer Uniform for the 26-27 season. The commemorative strip continues the club's annual initiative of releasing dedicated peace jerseys, sharing messages of peace from Nagasaki to the wider football world.
The 26-27 special edition is themed "Pray in Layers" and serves as a retrospective collage of symbols from the club's previous peace shirts. The vibrant design incorporates subtle motifs of the Nagasaki Peace Statue, the surrounding sea and sky, Unzen azaleas, olive leaves, origami paper cranes, doves, and feathers. The outfield jersey showcases these overlapping elements in a soft pastel watercolor palette over an off-white base, while the goalkeeper variant features the identical artwork treated in a tonal slate blue-grey aesthetic.
V-Varen Nagasaki will wear the new strip on October 21, 2026, in their Peace Match fixture against Sanfrecce Hiroshima. Offered in authentic player-issue specifications, the limited-edition jerseys are being made available through a brief pre-order window running until September 24 via the club's official store.
Eintracht Frankfurt Frauen 26-27 European Kit Released
Eintracht Frankfurt Frauen and Adidas have officially unveiled an exclusive new "Europatrikot" for the 26-27 season. Designed specifically for the team's campaign in the UEFA Women’s Europa Cup, the kit symbolizes the international journeys and unity of the Adlerträgerinnen.
The Adidas Eintracht Frankfurt Frauen 26-27 European jersey is based on a black canvas covered with an intricate, dynamic gray path pattern running across the torso and lower back. A clean white Adidas logo and the Indeed sponsor contrast against the dark background, while subtle gray three stripes run along the shoulders. Above the club crest sit two golden stars celebrating their league championship history, joined by Generali on the sleeve and LOTTO Hessen on the back.
Matching black shorts and socks complete the uniform. The Eintracht Frankfurt Frauen 26-27 European kit is available now through the club's official webshop and selected retail outlets for €100.
Nike Mercurial 26-27 'United' Pack 4 Boots Leaked - 3 New Pictures
rfboots has leaked new images of the new Nike Mercurial Superfly 11 boots, part of the United 004 collection, which will be released soon.
The boots feature a fresh light blue primary color with vibrant orange details, including a silver Swoosh with orange outlining and an orange Nike United logo on the heel.
