8 Biggest Sponsor Upgrades of the 22-23 Season
As all football kit fans know, a good-looking chest sponsor can make or break a shirt. Purists might say that no sponsor is best, but unfortunately in the world we live in, sponsorless kits are a rarity. With the majority of new kits now released and the new season upon us, we’ve chosen our 8 best 22-23 sponsor upgrades.
8 Biggest Sponsor Upgrades of 22-23
The criteria for this list are simple. The sponsors must either be an updated or modified logo from last season, or a completely new logo on the shirt for the first time in 22-23. We have listed them in no particular order, but feel free to rank them as you wish in the comments.
Spotify - Barcelona
One of the most talked about sponsorship deals in recent years and a welcome union of football and music. We’ve only seen the basic Spotify logo on Barca’s shirts for now, which looks quite nice, but they have said they want to use the space in innovative ways such as promoting various artists throughout the season, so it will be genuinely interesting to see how this one evolves.
Classic Football Shirts - Burnley
A football shirt site having their logo featured on a football shirt, this has to be one of the most fitting deals ever. Umbro have even referenced a classic Burnley kit from the 90s for their 22-23 home shirt, making it the perfect season for CFS’s debut. Also a huge upgrade on the numerous ugly betting firms that have graced Burnley's jerseys over the last few years.
Cinch - Crystal Palace
Getting rid of a betting sponsor is always good. It’s even better when the logo is replaced with something clean and tidy. The W88 logo has made way for car rental company Cinch on the front of Crystal Palace’s shirts, whose clean and simple text logo is coloured to match the colours of the home, away and third shirts. A step up in terms of chest and technical sponsors this season for Palace, who also switched from Puma to Macron.
Motorola - Monza
Shirts manufactured by Lotto with a Motorola logo on the front, Silvio Berlusconi in the boardroom and a slew of Italian internationals recruited over the summer. There is definitely a throwback feel to this Monza team, who will compete in Serie A for the first time ever this season. The monochrome Motorola logo is a big improvement on last season’s sponsor with its clashing part-orange text. It’s just a shame that the awfully-placed U.Power logo remains.
Sardegna Turismo - Cagliari
The club from the southern tip of Sardinia have been using their kits to advertise their stunningly beautiful island as a tourist destination on and off for over ten years now. In that time, various logos have been used. Updated once again for the 22-23 season, the text has been reordered and realigned, tying it in better with the tapestry-like image of a horse, which has also been retouched itself.
Sardinian beer Ichnusa has been absent from the shirt for a couple of years now, but the club have teamed up with Eye Sportswear - also from the island - as technical partners, so there’s plenty of local pride in their jerseys. Eye have unified everything by including traditional patterns and graphics in the fabric that are similar to those used in the Sardegna logo.
Lotus - Norwich
Lotus win old-school points for being both a local company and a car manufacturer, but the main reason for their inclusion here is the simplified logo which fits much better on Norwich’s shirts than last season’s iteration. Stripped back to just the Lotus text, it’s hard to imagine a better look to complete Norwich’s retro-inspired home and elegant away shirts.
Die Bayerische - 1860 Munich
Die Bayerische have appeared on the Bavarian clubs’ shirts since 2015, and the lion’s head logo mirrors the club badge. This year’s kit includes the sponsor in a way that is much less disruptive to the design when compared to the white box used last season, interrupting the stripes and really taking away from the overall look. All clubs and sponsors should take note of this style of application.
No Sponsor - Nottingham Forest
Bending our own rules slightly here, the change from last season is obviously the complete absence of a sponsor logo in this case. Previous sponsor Boxt proposed a renewal of the deal but Forest are said to be holding out for a more lucrative offer, which they have yet to receive. For now it looks like they will start the season with a blank shirt, a real rarity in the Premier League and a sight to behold.
What do you think of our choices? Have you got any to add to the list? Comment below.
VfB Lübeck 26-27 Away Kit Released
German Regionalliga Nord side VfB Lübeck and kit supplier Capelli Sport have officially presented the club's new away kit for the 26-27 season. The new strip introduces a fresh look for the team's upcoming campaign on the road. The Capelli VfB Lübeck 26-27 away shirt is predominantly white with eye-catching red raglan sleeves. The sleeves feature a modern graphic design composed of fading red line patterns that extend down toward the cuffs. Red accents are also applied to the Capelli logo on the right chest and the Urbach Bauunternehmung Hamburg sponsor crest across the front. The club's iconic green and white crest sits on the left chest, preserving traditional team identity alongside the red and white color scheme.
US Avellino 26-27 Home, Away & Third Kits Released
Italian side US Avellino 1912 and local technical sponsor Magma have officially unveiled the club's new kit collection for the 26-27 season. Presented during a special event at Piazza Libertà in Avellino, the new lineup celebrates the connection between the club and its home region of Irpinia, continuing a successful partnership between the two entities.
The 26-27 home kit maintains Avellino's traditional look, featuring a green base with crisp white accents on the V-neck collar, cuffs, and side paneling. The away kit flips the color scheme into a clean white shirt complemented by dark green details on the collar and trim. Both shirts incorporate a subtle vertical woodgrain texture embedded within the main fabric, alongside the main sponsor emblem of Provincia di Avellino on the front.
Stepping away from traditional designs, the 26-27 third shirt offers a distinctive artistic tribute to local culture. The jersey displays an intricate autumnal graphic pattern featuring grapes, chestnuts, and wolf motifs in natural earthy tones, finished with a black classic collar.
Yverdon Sport 26-27 Away Kit Released
Swiss club Yverdon Sport and technical partner Macron have officially unveiled the team's new away kit for the 26-27 season.
The Macron Yverdon Sport 26-27 away shirt features a predominantly white base complimented by a classic green polo collar. Eye-catching green geometric line patterns detail the sleeves, giving the jersey a modern edge. A green Macron emblem and stylized YS crest sit on the chest, while the main AON sponsor logo and player numbering on the back are rendered in a contrasting copper tone. The club's founding year 1897 is printed on the upper back below the collar.
White shorts and matching white socks complete the full look for Yverdon Sport's 26-27 away strip.
Académica de Coimbra 26-27 Home Kit Released
Portuguese club Académica de Coimbra and Puma have officially unveiled the new home shirt for the 26-27 season. The design stays true to the traditional identity of A Briosa, delivering a clean and timeless look for the upcoming campaign.
The Puma Académica de Coimbra 26-27 home jersey features a simple, solid black base paired with white accents. It comes with a classic crew-neck collar and tonal short sleeves. White Puma cat branding and the iconic club crest appear on the chest, while sponsor logos are displayed in white across the front.
Black shorts and black socks complete the full monochrome outfit for the 26-27 season. The new kit is now available through the club official online store.
Livyi Bereh 26-27 Home & Away Kits Released
Ukrainian club FC Livyi Bereh Kyiv has officially presented its new home and away kits for the 26-27 season. Madeby Nike, the new uniforms introduce clean looks featuring custom club branding and national symbols.
The Livyi Bereh Kyiv 26-27 home kit comes in the club's traditional yellow, complemented by warm orange paneling on the sleeves and shoulders. The away shirt utilizes a deep green base with dark green sleeve accents. Both jerseys display a prominent outline graphic of the club's signature stork on the lower left side, alongside the Ukrainian map badge situated centrally on the chest between the Nike Swoosh and the club's crest.
Nakhon Pathom United 26-27 Home Kit Revealed
Images of the new Nakhon Pathom United 26-27 home kit have emerged, revealing a striking custom design created by Hummel. The Thai club's latest shirt combines traditional deep blue tones with intricate graphic patterns for the upcoming season.
The Hummel Nakhon Pathom United 26-27 home jersey features a rich navy and royal blue base with an all-over diamond graphic pattern, overlaid with organic wavy vertical stripes across the torso. Contrasting white details highlight the design, including a ribbed V-neck collar with blue striping, Hummel's iconic chevrons along the shoulders, and the white Chang sponsor logo centered on the chest.
On the back, the diamond pattern covers the entire shirt, accompanied by secondary sponsor branding at the top and lower hem. A detailed rubberized club badge featuring the iconic tiger motif completes the distinctive look for the 26-27 campaign.
Tamworth FC 26-27 Home Kit Released
English club Tamworth FC and technical partner Macron have officially unveiled the team's new home kit for the 26-27 season. The new release pays tribute to the town's local heritage under the club's launch slogan "Red, is our thread."
The Macron Tamworth FC 26-27 home jersey features a bright red base covered with fine black vertical pinstripes running across the front. Black detailing is used for the V-neck collar with a subtle white trim, as well as on the sleeve cuffs. The shirt is completed with monochromatic black logos for Macron and the Tamworth club crest, alongside white sponsor branding across the chest.
Photographed on location in local venues such as The Tamworth Tap, the 26-27 home strip will be available for supporters to purchase online and at the club store in the coming weeks.
Willem II 26-27 Third Kit Released
Dutch club Willem II and kit supplier Meyba have officially released the club's new 26-27 third kit. Formed as part of the collection celebrating the club's 130th anniversary from 1896 to 2026, the jersey pays direct tribute to King Willem II, the club's namesake.
The jersey is styled in a dark steel shade inspired by the statue of King Willem II on the Heuvel square in Tilburg. A tonal sublimated graphic of the statue is printed across the front of the shirt. To retain traditional club identity, the crew collar and sleeve cuffs feature tricolor red, white, and blue stripe accents, complemented by a vintage club crest featuring the 1896-2026 anniversary dates.
The design also incorporates King Willem II's famous quote about Tilburg along the lower front: 'Hier adem ik vrij en voel ik mij gelukkig' (Here I breathe freely and feel happy). White logos for kit brand Meyba and main shirt sponsor AVEC finish off the kit.
Accra Hearts of Oak 26-27 Away Kit Released
Ghanaian club Accra Hearts of Oak and manufacturer The Hope Brand have officially unveiled their new away kit for the 26-27 season. The design features a clean white body elevated by dynamic purple, red, and yellow graphic patterns across the sleeves and side panels. It is completed with matching white shorts and white socks with purple accents.