Carlsberg and Liverpool Celebrate 30th Anniversary with Amazing Beer Cans Based on Old LFC Football Shirts

Danish brewer Carlsberg will launch limited edition six packs soon to celebrate the 30th anniversary of their partnership with Liverpool FC. The limited beer cans feature the designs of some of the most iconic Liverpool jerseys sponsored by Carlsberg.

Carlsberg was Liverpool's official main sponsor for 18 years, from the first-ever Premier League season in 1992 until 2010. Back then, LFC's current main sponsor Standard Chartered took over, but Carlsberg remains an official sponsor up until today, 30 years later.

Carlsberg Beer Cans Based On Iconic Liverpool Kits

Check out the amazing Carlsberg x Liverpool beer cans to celebrate the 30th anniversary of their partnership.

Carlsberg takes Liverpool supporters for a trip down memory lane by reinventing some of the club's most iconic kits. In total, there will be 6 unique, limited-edition beer cans available, which are based on old Liverpool football shirts.

The first Carlsberg Liverpool beer can is based on the Liverpool FC 1995-1996 home shirt featuring subtle tonal vertical stripes and white accents such as a white V-neck with red trim or the sponsor logos on the chest.

Additionally, there are five other beer cans included in the collaboration. These beer cans are based on the 95-96 away jersey, the 1999-2000 away shirt, the Liverpool FC 2000-01 away jersey, the LFC 01-02 away kit, and lastly the 2004-06 home shirt.

All of the beer cans celebrate unforgettable Liverpool moments of the past such as the Champions League win in 2005 and iconic Liverpool players like Ian Rush, John Barnes, Sami Hyypïa, Robbie Fowler, Jamie Carragher or Luis Garcia.

Louise Bach, Head of Global Sponsorship at Carlsberg Group, says: “We are extremely proud to be celebrating 30 years as partners of Liverpool FC. This partnership is deeply rooted in a shared set of values and goes way beyond a regular sponsorship. To share a journey for 30 years, through the ups and downs, is truly special and what better way to celebrate this by sharing something unique with the fans."

“We are thrilled to celebrate 30 years of our partnership with Carlsberg. It’s an iconic collaboration, and we consider them more than a partner; Carlsberg are a true supporter of Liverpool Football Club. They’ve been a part of some of the club’s most memorable moments and we have a unique relationship. The new limited-edition packs are a brilliant way to recognise this and reignite some fond memories for LFC supporters, reflecting on our great history together” - Ben Latty, Commercial Director, Liverpool FC.

The limited edition 30 years cans will be launched in the following countries during the next couple of months: Australia, Bosnia, Bulgaria, Cambodia, Canada, China, Croatia, Denmark, Germany, Greece, Hong Kong, Hungary, Iceland, India, Israel, Japan, Laos, Malaysia, Myanmar, Poland, Serbia, Singapore, South Korea, UAE, Ukraine, and USA.

What do you think of the special Carlsberg beer cans based on old Liverpool football shirts? Let us know your thoughts in the comments down below.