Carlsberg and Liverpool Celebrate 30th Anniversary with Amazing Beer Cans Based on Old LFC Football Shirts
Aug 22, 2022, by Simon
Danish brewer Carlsberg will launch limited edition six packs soon to celebrate the 30th anniversary of their partnership with Liverpool FC. The limited beer cans feature the designs of some of the most iconic Liverpool jerseys sponsored by Carlsberg.
Carlsberg was Liverpool's official main sponsor for 18 years, from the first-ever Premier League season in 1992 until 2010. Back then, LFC's current main sponsor Standard Chartered took over, but Carlsberg remains an official sponsor up until today, 30 years later.
Carlsberg Beer Cans Based On Iconic Liverpool Kits
Check out the amazing Carlsberg x Liverpool beer cans to celebrate the 30th anniversary of their partnership.
Carlsberg takes Liverpool supporters for a trip down memory lane by reinventing some of the club's most iconic kits. In total, there will be 6 unique, limited-edition beer cans available, which are based on old Liverpool football shirts.
The first Carlsberg Liverpool beer can is based on the Liverpool FC 1995-1996 home shirt featuring subtle tonal vertical stripes and white accents such as a white V-neck with red trim or the sponsor logos on the chest.
Additionally, there are five other beer cans included in the collaboration. These beer cans are based on the 95-96 away jersey, the 1999-2000 away shirt, the Liverpool FC 2000-01 away jersey, the LFC 01-02 away kit, and lastly the 2004-06 home shirt.
All of the beer cans celebrate unforgettable Liverpool moments of the past such as the Champions League win in 2005 and iconic Liverpool players like Ian Rush, John Barnes, Sami Hyypïa, Robbie Fowler, Jamie Carragher or Luis Garcia.
Louise Bach, Head of Global Sponsorship at Carlsberg Group, says: “We are extremely proud to be celebrating 30 years as partners of Liverpool FC. This partnership is deeply rooted in a shared set of values and goes way beyond a regular sponsorship. To share a journey for 30 years, through the ups and downs, is truly special and what better way to celebrate this by sharing something unique with the fans."
“We are thrilled to celebrate 30 years of our partnership with Carlsberg. It’s an iconic collaboration, and we consider them more than a partner; Carlsberg are a true supporter of Liverpool Football Club. They’ve been a part of some of the club’s most memorable moments and we have a unique relationship. The new limited-edition packs are a brilliant way to recognise this and reignite some fond memories for LFC supporters, reflecting on our great history together” - Ben Latty, Commercial Director, Liverpool FC.
The limited edition 30 years cans will be launched in the following countries during the next couple of months: Australia, Bosnia, Bulgaria, Cambodia, Canada, China, Croatia, Denmark, Germany, Greece, Hong Kong, Hungary, Iceland, India, Israel, Japan, Laos, Malaysia, Myanmar, Poland, Serbia, Singapore, South Korea, UAE, Ukraine, and USA.
What do you think of the special Carlsberg beer cans based on old Liverpool football shirts? Let us know your thoughts in the comments down below.
AS Nancy-Lorraine 26-27 Third & Fourth Kits Released
French club AS Nancy-Lorraine and Decathlon have officially launched the club's new third and fourth shirts for the 26-27 season. Following the release of their classic red-and-white home shirt and geometric away strip earlier this summer, the new drop delivers two distinctive looks deeply tied to regional history and meaningful causes.
The AS Nancy 26-27 third kit is predominantly dark navy with elegant soft pink accents, finished with a classic polo collar for a vintage-chic aesthetic. Across the front, an intricate tonal graphic takes inspiration from the Gothic vaults of Nancy's famous Palais Ducal, layered over the club's historical vertical stripes. In place of the standard modern crest, Decathlon has applied an oversized 1970s thistle emblem on the chest, while a centenary tribute to the Stade Marcel Picot sits on the back of the neck.
Alongside the navy shirt, the club also presented the AS Nancy 26-27 fourth kit. Dedicated to the upcoming Octobre Rose campaign in support of breast cancer awareness, it reverses the color palette with an all-pink look complemented by navy details and the retro thistle badge. While the third kit is already available for purchase, the fourth kit will be released as a strictly limited edition.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.
CD Guadalajara 26-27 Away Kit Released
Spanish side CD Guadalajara has unveiled its new away kit for the 26-27 season. Produced once again by Kappa, the new release offers a sharp, colorful alternative that directly complements the club's primary identity.
The Kappa CD Guadalajara 26-27 away shirt is predominantly bright yellow, paired with bold purple accents honoring the club's signature morado shade. Purple covers the rounded crew collar, sleeve trim, and sponsor branding, including the Hercesa chest sponsor. Kappa's iconic Omini logos run in purple along the shoulders and right chest, while matching yellow shorts with purple hems and side logo tracks complete the full kit.
This away strip follows the launch of Guadalajara's 26-27 home shirt earlier in September, which brought a classic all-purple foundation detailed with crisp white piping and logos.
Wydad 26-27 Home Kit Released
Moroccan giants Wydad Athletic Club and Kappa have officially unveiled their new home kit for the 26-27 season. Built around the club's traditional red base, the shirt features subtle tonal geometric striping across the front panel for a clean and textured appearance. A retro-inspired red and white striped V-neck collar anchors the classic design, complemented by contrasting white Kappa Omini logos on the chest and shoulders alongside a monochrome white club crest.
Albacete Balompié 26-27 Third Kit Released & Debuted
Spanish club Albacete Balompié debuted their new adidas third kit for the 26-27 season during their La Liga 2 fixture against Girona at Montilivi. The Adidas Locker Room shirt features a black base adorned with a red geometric gradient stripe pattern across the front, highlighted by vibrant orange accents on the crew collar, the adidas Three Stripes running down the shoulders, and a monochrome orange edition of the club crest. Completed with matching black shorts and socks featuring orange detailing, the kit joins the club's traditional white home and away strips for the ongoing campaign.
