Serie A 22-23 Kit Battle: 13 Different Brands, Most Diverse League in Europe
The 22-23 Serie A season gets underway on Saturday the 13th of August and though we'll have to wait until May 2023 to see who will come out on top, we already know who's winning the battle of the kit manufacturers. The diversity in the league has been wonderfully represented in this graphic by @PaladarNegroWeb and @Marcadegol, showing that 13 different brands will are represented, more than any other top league in Europe.
Serie A Kit Battle - 13 Brands Represented
Contrary to the Premier League, Bundesliga and La Liga, none of the traditional big three of Nike, Adidas and Puma are leading the way in terms of teams sponsored. Instead, native brand Macron claim that crown with four teams, making the kits of Bologna, Udinese, Sampdoria and Verona. Puma, Kappa, Acerbis and Joma are tied for second, with two teams each, while the remaining eight brands have one team apiece.
Winners and Losers
Macron are still top of the pile despite losing Lazio to Mizuno, who will be happy to have acquired a team of such status. Kappa have gone from four to two teams thanks to the relegation of their designated cool club, Venezia, as well as Genoa, who subsequently switched to Castore.
Acerbis have doubled their tally from last season with the promotion of Cremonese, Lotto are once again present in Serie A thanks to arrival of Monza, while fellow Serie B graduates Lecce are the only side to produce their kits in-house, under the name M908. A successful season could potentially attract a lucrative deal from a more established brand.
Quite shockingly, the big names of Nike (Inter), Adidas (Juventus) and Puma (AC Milan and Sassuolo) only sponsor four teams between them. Adidas are set to do something about that however, with plans to take Roma away from New Balance when their deal runs out next summer.
La Cosa Nostra
Italy is home to some of the biggest names in fashion and the country has a well-earned reputation for style. With that in mind, perhaps it shouldn't come as a surprise to see that more than half of the league are kitted out by Italian brands. Six of the kit makers in the league are domestically based, producing gear for 12 different teams. Serie A has far and away the most homegrown representation of any other top European league, both in terms of number of brands and total number of teams that they sponsor.
All 22-23 Serie A home shirts made by Italian brands.
Serie A has always had many teams with distinct kit patterns and colours, and the amount of different brands present in the 22-23 season adds to the variety even further.
Who is your favourite from the Serie A 22-23 kit manufacturers? Are there any brands absent that you would like to see in there? Let us know in the comments.
Special Virgil van Dijk x Patta Jersey Revealed
Amsterdam streetwear label Patta has teamed up with Netherlands captain Virgil van Dijk and Nike to unveil a vibrant, one-off football jersey for the Virgil's Legacy Trophy. The international under-13 tournament, founded by the Liverpool defender in collaboration with his formative club Willem II, brings together 16 elite youth academies from across Europe to compete in Tilburg.
The shirt draws deep inspiration from Van Dijk's Surinamese heritage, taking stylistic cues from traditional pangi cloth, a brightly patterned woven textile central to Maroon and Surinamese culture. The design ingeniously weaves together the primary colors of every participating club, including Liverpool, Barcelona, Bayern Munich, PSG, Ajax, and AC Milan, translating their identities into an eye-catching, blurred check motif across the entire shirt.
The reverse lists the complete roster of competing clubs under "The class of '26," complemented by a custom Patta x Nike co-branded jock tag on the lower hem.
The bespoke jersey has been created exclusively for the young players taking part in the tournament as a commemorative keepsake rather than receiving a general retail release.
First 2 Adidas 2027 Boot Packs Leaked
Video game modder BxR Mods has recreated the first two Adidas 2027 football boot collections, providing a clear preview of what the Three Stripes have prepared for early 2027.
The 2027 Base Pack marks an important transition for Adidas, centered around predominantly black uppers accompanied by heritage-inspired accent colors across all three core silos. Most notably, the collection features the next-generation Predator 27 with its classic fold-over tongue, the returning AdiPure line set to succeed the Copa franchise, and the updated F50 Hyperfast. Alongside the traditional black-based editions, the preview also showcases the first main pack of the year, the collection to be worn by Adidas' best players.
Both of these Adidas packs launch in January 2027.
Nike Inter Milan 26-27 Third Kit Leaked - New Image
A new image of the Nike Inter Milan 26-27 third kit has surfaced, confirming the retro-inspired look that pays tribute to the club's iconic 1997-98 third shirt worn during the Ronaldo era.
Adidas Liverpool 26-27 European Training Shirt + Collection Released
Liverpool and Adidas have officially unveiled their all-new European training collection for the 26-27 season. Promoted under the tagline "Made for Europe", the range will be worn by the squad during training sessions and media obligations ahead of Champions League fixtures.
The Adidas Liverpool 26-27 European training collection is built around a crisp white base complemented by vibrant red accents. The iconic Adidas Three Stripes run down the sleeves in red, while the chest displays a monochrome red Liverpool crest enclosed in a shield, alongside matching red Adidas and AXA sponsor branding. Streamlined paneling and high-performance cuts from the latest Adidas Tiro template complete the refined aesthetic.
The range includes authentic short-sleeve training tops, long-sleeve drill tops featuring integrated snood neck collars, and insulated sleeveless puffer vests. The complete Adidas Liverpool 26-27 European training collection is available now through the club's official online store and retail outlets.
Hong Kong 2026 Home Kit Released
Nike and the Football Association of Hong Kong, China have quietly revealed the new Hong Kong 2026 home shirt.
The Nike Hong Kong 2026 home jersey combines two shades of red in a subtle half-and-half design, with a centrally aligned chest layout. The circular HKFA crest is positioned right in the center of the chest, accompanied by a white Nike Swoosh directly beneath it.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.