Serie A 22-23 Kit Battle: 13 Different Brands, Most Diverse League in Europe
The 22-23 Serie A season gets underway on Saturday the 13th of August and though we'll have to wait until May 2023 to see who will come out on top, we already know who's winning the battle of the kit manufacturers. The diversity in the league has been wonderfully represented in this graphic by @PaladarNegroWeb and @Marcadegol, showing that 13 different brands will are represented, more than any other top league in Europe.
Serie A Kit Battle - 13 Brands Represented
Contrary to the Premier League, Bundesliga and La Liga, none of the traditional big three of Nike, Adidas and Puma are leading the way in terms of teams sponsored. Instead, native brand Macron claim that crown with four teams, making the kits of Bologna, Udinese, Sampdoria and Verona. Puma, Kappa, Acerbis and Joma are tied for second, with two teams each, while the remaining eight brands have one team apiece.
Winners and Losers
Macron are still top of the pile despite losing Lazio to Mizuno, who will be happy to have acquired a team of such status. Kappa have gone from four to two teams thanks to the relegation of their designated cool club, Venezia, as well as Genoa, who subsequently switched to Castore.
Acerbis have doubled their tally from last season with the promotion of Cremonese, Lotto are once again present in Serie A thanks to arrival of Monza, while fellow Serie B graduates Lecce are the only side to produce their kits in-house, under the name M908. A successful season could potentially attract a lucrative deal from a more established brand.
Quite shockingly, the big names of Nike (Inter), Adidas (Juventus) and Puma (AC Milan and Sassuolo) only sponsor four teams between them. Adidas are set to do something about that however, with plans to take Roma away from New Balance when their deal runs out next summer.
La Cosa Nostra
Italy is home to some of the biggest names in fashion and the country has a well-earned reputation for style. With that in mind, perhaps it shouldn't come as a surprise to see that more than half of the league are kitted out by Italian brands. Six of the kit makers in the league are domestically based, producing gear for 12 different teams. Serie A has far and away the most homegrown representation of any other top European league, both in terms of number of brands and total number of teams that they sponsor.
All 22-23 Serie A home shirts made by Italian brands.
Serie A has always had many teams with distinct kit patterns and colours, and the amount of different brands present in the 22-23 season adds to the variety even further.
Who is your favourite from the Serie A 22-23 kit manufacturers? Are there any brands absent that you would like to see in there? Let us know in the comments.
OH Leuven 26-27 Away Kit Released
Belgian Pro League club Oud-Heverlee Leuven have officially unveiled their new 2026-27 away kit. Made by Jako, the new shirt introduces a bold dark look for the upcoming domestic campaign.
The Jako OH Leuven 2026-27 away shirt features a black base with deep green vertical stripes and vibrant orange pinstripes running down the body. Dark green detailing appears on the collar and sleeve cuffs, while the Jako logo and club crest are centrally positioned on the chest.
What do you think of the new OH Leuven 2026-27 away kit? Let us know your thoughts in the comments below.
New Material for UEFA Champions League Patches?
Based on images from Manchester United's recent posts, it appears that the Starball and UEFA Foundation sleeve patches for the 26-27 UEFA Champions League might be moving away from the traditional velvet material. Instead, they seem to feature a noticeably thinner and flatter composition.
Without high-resolution close-ups, the exact material specifications cannot be fully confirmed just yet.
However, this potential shift remains unconfirmed, as other clubs have not displayed this change. Real Betis, for instance, still appeared with standard velvet-textured patches during their recent 26-27 Champions League portrait photoshoot sessions.
We will have to wait for official confirmation and close-up looks once the competition gets underway. Big thanks to @jerseystory_vn for the collage.
Almere City 26-27 Cup Kit Released
Dutch club Almere City have officially unveiled their new 2026-27 Cup kit. Made by Craft, the special “HANASAKA!” shirt celebrates the club’s connection with Japan through owner Yanmar and the Yanmar Hanasaka International Youth Cup, an U19 tournament organised by Almere City at the Yanmar Stadion.
The Craft Almere City 2026-27 Cup shirt features a black base with subtle tonal cherry blossom branch motifs across the front. Mint green and pastel pink details add contrast, with a mint crew-neck collar and sponsor branding joined by a pink monochrome club crest, Craft logo and sleeve trims.
What do you think of the new Almere City 2026-27 Cup kit? Let us know your thoughts in the comments below.
Sutton United 26-27 Third Kit Released
English club Sutton United and kit manufacturer VX3 have officially unveiled the club's new third kit for the 2026-27 campaign. Themed around the slogan "Where Passion Blooms," the release pays homage to the local area's historic lavender fields and was presented alongside players from the Sutton United Women's squad.
The VX3 Sutton United 26-27 third shirt is predominantly light lavender purple, paired with contrasting dark purple raglan sleeves and a matching polo collar. A monochrome purple club badge sits on the left chest, complemented by dark purple sponsor logos and an embroidered sprig of lavender on the upper back just below the neckline.
The new third kit completes Sutton United's kit set for the 2026-27 season alongside their previously released home and away strips.
Plymouth Argyle 26-27 Third Kit Released
Puma and Plymouth Argyle have officially launched the club's new third kit for the 26-27 season. Designed to make a bold visual impact on the pitch, the new strip brings back a vibrant tangerine look for the Pilgrims.
The Puma Plymouth Argyle 2026-27 third jersey combines a vivid orange base with contrasting black trim across the collar, shoulders, and cuffs. The front proudly features a monochrome black version of Argyle's iconic Mayflower crest, accompanied by black Puma cat branding and sponsor detailing from Lighthouse Charity.
The new third kit is available immediately via Argyle's official online store and in-person retail locations.
Catania FC 26-27 Away Kit Released
Italian club Catania FC and technical sponsor Erreà have officially launched their new away kit for the 2026-27 season. Arriving as part of the brand's "COLORI DEI TERRITORI" collection, the release completes the club's full wardrobe for the new campaign following the earlier debuts of their volcanic-themed third and traditional rossazzurri home strips.
The Erreà Catania 2026-27 away shirt is predominantly white, accented with dark grey detailing along the thick V-neck collar, sleeve cuffs, and shoulder trims. Across the front and sleeves, the jersey incorporates a subtle tonal graphic pattern inspired by local Catanese heritage and the city's iconic elephant symbol.
The new Catania FC 26-27 away uniform is completed with matching shorts and socks and is available now through the club's official retail channels.
