Gambling Sponsor Ban: Bournemouth Announces New Main Shirt Sponsor
- Sponsor Change: AFC Bournemouth will replace betting sponsor BJ88 with Vitality as their main shirt sponsor from the 2026-27 season due to the Premier League's gambling ban.
- Expanded Partnership: The multiyear deal with Vitality, who already have naming rights to Vitality Stadium, strengthens a long-standing collaboration focused on wellness programmes and community initiatives.
- Logo Speculation: The announcement did not specify which Vitality logo will be used on the 2026-27 kits, but it is speculated that the text-only logo is preferred, although the announcement hints at the full logo.
AFC Bournemouth will end their association with betting sponsor BJ88 ahead of the Premier League’s gambling ban, which becomes active from the 2026-27 season. The club has announced that Vitality will take over as front-of-shirt sponsor from that campaign, expanding a partnership that already includes naming rights to Vitality Stadium.
AFC Bournemouth Announces Vitality Main Shirt Sponsor Deal
The multiyear deal strengthens one of the league’s longest-running collaborations, with Vitality having worked with Bournemouth for more than a decade through wellness programmes and community initiatives. The insurer will become one of the few brands in the Premier League to hold both stadium naming rights and front-of-shirt sponsorship.
It was not announced which logo would be used on the Bournemouth 2026-27 kits. We hope that Vitality will use the text-only logo, but the announcement does hint at the full logo (we don't think we will see the full colors of the sponsor on the kit, as in the announcement).
With betting logos set to disappear from Premier League shirts, Bournemouth’s move places them among the early adopters of the new landscape—and brings a health-focused brand to the centre of their identity.
Check out classic Bournemouth kits on Football Kit Archive
What do you think of Bournemouth’s switch to Vitality? Let us know in the comments.
PSG 26-27 Away Kit - Long-Sleeve Version
Footy Headlines can leak 3 new pictures of the Nike PSG 26-27 away kit, long-sleeve version.
The kit is predominantly white and features a distinctive central gradient 'Hechter' stripe that transitions from red to navy blue with a vertical pinstripe effect, along with a matching lenticular crest and standard logo placements
Michael Olise Wears Custom Nike Hypervenom Phantom 3 Boots by Matty Boy
Michael Olise took to the pitch for his first 2026 World Cup match against Senegal wearing a unique pair of custom football boots. Rather than opting for one of Nike's current mainline models, Olise laced up in a personalized version of the Nike Hypervenom Phantom III boots.
The boots were customized by artist Matt Digiacomo, widely known as Matty Boy. The design features a distinct hand-painted aesthetic, applying personalized graphics and details directly onto the classic Hypervenom Phantom III 'Just Do It', released in 2018. This choice by Olise highlights a continuing trend of players showcasing bespoke, artist-customized footwear during major tournaments.
The custom Matty Boy edition serves as a striking blend of high-performance football gear and individual streetwear-inspired artistry.
FC Luzern 2026-27 Away Kit Released
The new FC Luzern 2026-27 away kit has been officially released. Made by Erreà, the shirt will be worn during the club's 26-27 Swiss Super League campaign and follows the release of their 125th-anniversary home kit earlier in May.
The Erreà FC Luzern 2026-27 away shirt draws inspiration from one of the city's most representative architectural landmarks, the Jesuit Church. It features a sophisticated tone-on-tone ornamental pattern that runs discreetly across the fabric. A striking blue vertical stripe, enhanced by a subtle golden trim, runs down the center of the shirt, paying homage to the club's traditional colors and adding a touch of elegance to the overall design.
The new Erreà FC Luzern 2026-27 away jersey successfully connects the club's local heritage with a contemporary aesthetic. The kit is currently available to purchase through the official club store.
Spotted: Cavan Sullivan Wears Special Adidas 3D-Printed Boots
Cavan Sullivan is the latest player to be spotted wearing Adidas' newly developed 3D-printed boots. Before him, Atlético Madrid forward Ademola Lookman was the first player seen wearing this special footwear. Big thanks to bootsclub.
The innovative Adidas 3D-printed boots, officially unveiled in late April, are part of the R.A.P. (Radical Athlete Perception) project. The initiative transforms athlete insights into reality through feedback, testing, and performance data, creating products tailored to players' needs.