Spain's La Liga to Be Called "LaLiga EA Sports FC" From 2023
Starting in the 2023-24 season, EA Sports FC will be the title sponsor of all LaLiga competitions, replacing Banco Santander. This was officially announced this week.
Barcelona are under contract with Konami until 2023
From 2023, EA Sports' famous football video game will be not called EA SPORTS FIFA but "EA SPORTS FC".
LaLiga Become "La Liga EA Sports FC"
The multi-year partnership between EA SPORTS FC™ and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements.
It remains to be seen which other rights are included in the deal. EA are also a sponsor of Real Madrid, while FC Barcelona are under contract with KONAMI until 2023.
LaLiga will undergo a complete rebrand
According to reports, Electronic Arts will pay the Liga Nacional de Fútbol Profesional (LFP) just under 30 million euros per year for the cooperation. The deal is to be valid for five years, i.e. until the summer of 2028.
This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
EA pay LaLiga around 30 million Euro/season
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations' position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC. “The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”
“This partnership with EA SPORTS is set to truly transform the way football is enjoyed around the world,” said Óscar Mayo, Executive Director, LaLiga. “Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.”
LaLiga: Sponsor Names History
- 2008-2016: Liga BBVA
- 2016-2023: LaLiga Santander
- From 2023: LaLiga EA SPORTS FC
More details of the partnership will be shared in the coming months, with information on EA SPORTS FC products being made available in Summer 2023.
Share your thoughts in the comments below.
Toronto Police Seize Record 16,000+ Counterfeit Shirts Worth CA$3.5M
Toronto police have carried out the largest seizure of counterfeit soccer jerseys in Canadian history, recovering more than 16,000 fake items with FIFA, Nike, Adidas and Puma branding, as well as flags and two counterfeit FIFA World Cup trophies. The haul has an estimated street value of CA$3.5 million and includes replicas of Team Canada, Argentina, Portugal and Croatia kits. Two suspects, 41-year-old Ramy Jaber and 62-year-old Walid Sarhan, were arrested after police acted on a tip about a Mississauga warehouse and executed a search warrant.
The pair allegedly supplied the fraudulent merchandise to retail stores through a legitimate trading company, with customers charged full price under the impression they were buying authentic products. Some NFL jerseys were also recovered in the operation.
Story via @PhilPerkinsCP24.
Spain Confirm 2026 World Cup Squad Numbers
Spain have confirmed the squad numbers for their 26 players at the 2026 FIFA World Cup in the United States, Mexico and Canada. Coach Luis de la Fuente's team will wear these numbers throughout the tournament as they aim for a second title, opening against Cabo Verde on June 15 in Atlanta.
The confirmed numbers are:
1: David Raya
2: Marc Pubill
3: Alejandro Grimaldo
4: Eric García
5: Marcos Llorente
6: Mikel Merino
7: Ferran Torres
8: Fabián Ruiz
9: Gavi
10: Dani Olmo
11: Yeremy Pino
12: Pedro Porro
13: Joan García
14: Aymeric Laporte
15: Álex Baena
16: Rodri
17: Nico Williams
18: Martín Zubimendi
19: Lamine Yamal
20: Pedri
21: Mikel Oyarzabal
22: Pau Cubarsí
23: Unai Simón
24: Marc Cucurella
25: Víctor Muñoz
26: Borja Iglesias.
Bursaspor 26-27 Kits Released - Massive Five-Kit Collection by New Balance
Turkish club Bursaspor and technical sponsor New Balance have yet again gone all out for the 2026-2027 season, officially releasing an extensive collection of five distinct kit designs at once.
The collection heavily explores Bursaspor's iconic green and white color palette through four different primary patterns. The drop includes a horizontal and a vertical striped shirt, a sleek dark green option with thin white pinstripes, a striking half-and-half design, as well as a sleek cream and green kit.
With such a wide variety of designs to choose from, which of the five new New Balance Bursaspor 26-27 kits is your favorite? Let us know in the comments below.
Leaked: Adidas Newcastle United 26-27 Home Kit Spotted in Store
The Adidas Newcastle United 2026-2027 home kit was spotted hanging on a retail rack in Malaysia, via @Choakie (courtesy of @yoester83).
Fenerbahçe Reveals 120th Anniversary Logo, 26-27 Kits Launch June 3
Fenerbahçe has revealed its special 120th anniversary logo. The change, posted on June 1, marks the start of the 120 years celebrations for the club founded in 1907.
The announcement comes ahead of the launch of the 2026-27 kit collection. Adidas will produce the home, away and third jerseys featuring classic yellow and navy designs inspired by the club's early history, along with a modified crest noting 1907-2027.
The kits and related fan products will be unveiled at an event on June 3.
Juventus 26-27 Away Kit
We get a closer look at the Adidas Juventus 2026-2027 away kit, thanks to @fgfmurray.
Oddly, despite being an official Adidas product, the Juventus text on the back is skew.
Colombia 2026 World Cup 1992 EQT Retro Collection "Leaked"
As for other nations, Adidas will release a Colombia 2026 World Cup retro apparel collection. It was already worn by the popular Colombian band Morat.
Based on the Adidas EQT 1992 block design, the Colombia 2026 World Cup retro collection boasts giant 3 stripes in yellow, blue, and red, on a navy / white base.
