Alphonso Davies Blocks Canadian FA from Selling Kits with his Name
A dispute over image and name rights means Canada Soccer (the Canadian FA) no longer have permission to sell jerseys with star player Alphonso Davies' name on the back, report TSN.
Canada Soccer Can't Sell Alphonso Davies Jerseys
The latest kit controversy involving the Canada national team and football federation stems from the ongoing player disgruntlement with incompetence on the part of Canada Soccer. Davies' agent Nick Huoseh, backed by sports marketing firm Brevettar, informed the federation that they may not use his player's image, or those of any other players, unless they have negotiated permission to do so, which they have not. Huoseh also told Fanatics, the biggest online retailer of licensed Canada products, to stop selling Davies shirts.
Alphonso Davies with his agent, Nick Huoseh.
"National team players have never received royalties from jersey sales, and they should,” Huoseh said in an interview with TSN. “We only want what’s fair and they absolutely can and should do this.” Alphonso Davies' agent, Nick Huoseh.
The bad blood between the players and the federation has been brewing for a while. In August, Househ also declined a proposal from Canada Soccer for Davies to appear in a Gatorade ad, on the grounds that he would only appear in advertising for brands with which Davies has a personal agreement. During World Cup qualifying, senior players were asked to return their Nike training gear so that it could be washed and handed down to youth teams, which the players apparently found unprofessional.
They were also told in June this year that they would not be given the bonus they had asked for as a reward for qualifying for the World Cup, with Canada Soccer President Nick Bontis blaming a poorly negotiated tv rights and corporate sponsorship contract that wasn't bringing in enough revenue. It then came to light that Canada Soccer spent $11,000 dollars on suits for board members and flew Bontis home business class from a holiday in Greece to attend a medal ceremony where his presence was not strictly required.
Nick Bontis, president of Canada Soccer.
All of this is on top of the disappointment over the lack of new Nike kits and gear for Canada's first World Cup since 1986, and the shortage of replica kits and gear available to fans, which some blame on a lack of foresight and aspiration from Canada Soccer when agreeing to the deal with Nike.
Canadian players who have Adidas contracts such as Samuel Piette and Doneil Henry appeared in promotional campaigns for Adidas' Canada collection which was launched last week, something we don't see too often with unofficial national team products of this nature, another sign of the fractured relations between the players and Canada Soccer.
What do you think of this story? Dou you agree that players should receive royalties for national team shirt sales? Do you think Davies is right to refuse to participate in these promotional activities? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.