Newcastle to Change Shirt Sponsor - New Kit Manufacturer & Stadium Name Too?
Newcastle United will terminate their partnership with shirt sponsor FUN88 at the end of the current season as they review all existing commercial deals. Could this mean a new technical sponsor too?
Newcastle to Have New Shirt Sponsor in 23-24
Newcastle fans will be happy to learn that this will be the final season with the Fun88 logo appearing on their club's jerseys. The logo has received a lot of criticism over the years for its negative impact on the kits' aesthetic, as well as promoting gambling. The deal with Fun88 started in 2017 and was due to run until the end of the 24-25 season, but the club have decided to end it two years early. It is currently the lowest-earning sponsorship deal in the Premier League, bringing in £6.5 million per season.
All Newcastle home shirts to carry the Fun88 sponsor.
The Chronicle report that the decision was taken as part of an overall review of Newcastle's commercial partnerships as the club looks to increase revenue. Many of the existing deals were inherited by the new Saudi owners from previous owner Mike Ashley. It is likely that they will try to source new commercial partnerships from the Middle East thanks to the owners' contacts and also in order to help grow their profile in the region.
New Kit Manufacturer and Stadium Name?
Newcastle's current contract with Castore runs until the 2024 and is worth £5 million per season. This particular deal was struck before the Saudi takeover and does not reflect the club's new, loftier aspirations. The club will be aiming to secure a more lucrative contract in this department, likely with greater global distribution than what Castore can offer, as was the case when Liverpool switched to Nike from New Balance a few years ago.
There have been many instances in the past of clubs ending a kit contract early in favour of a better deal with another brand, so we would not rule out the possibility of Newcastle doing the same ahead of next season, especially in the context of the current review of all deals.
The club are also planning to "open dialogue" with fans about the possibility of selling the stadium naming rights, although they know they will have to tread carefully after the huge backlash that ensued when Mike Ashley sold the rights to Sports Direct in 2011, resulting in St. James' Park becoming the "Sports Direct Arena".
Will you be glad to see a new sponsor replace Fun88? Would you like to see Newcastle ditch Castore for another brand? Let us know in the comments.
Nike Mercurial Superfly 11 CR7 "Gold Scorpion" Boots Released
Nike has officially released the limited-edition Mercurial Superfly 11 "Gold Scorpion" football boots to celebrate Cristiano Ronaldo's historic achievement. The Portuguese forward recently became the first player in history to score in six consecutive World Cups, prompting Nike to honor his legacy with this special release.
The Nike Mercurial Superfly 11 CR7 "Gold Scorpion" boots feature a striking gold upper accented with bold red details and a large white Swoosh. The design prominently displays "CR7" branding on the heel area, alongside the signature Superfly details. The golden aesthetic pays homage to Ronaldo's remarkable career and his latest World Cup scoring record.
Targeted at collectors and fans, the Nike Mercurial Superfly 11 "Gold Scorpion" is strictly limited to exactly 2,026 pairs worldwide, referencing the year of the tournament. The boots are available on the Nike SNKRS app starting June 24, 2026.
Nike Cristiano Ronaldo 'Gold' Mercurial Superfly RGN Boots Released
Nike has officially released the special edition Gold Mercurial Superfly RGN football boot to celebrate Cristiano Ronaldo's remarkable 20-year career and his legacy on the international stage. The metallic gold and white boots commemorate his unprecedented achievement of scoring in six different World Cup tournaments.
Officially named the Nike Mercurial Superfly RGN SE FG, the boots feature a striking metallic gold base with white accents. Tech-wise, they are based on the latest Mercurial Superfly, incorporating a 3/4-length Air Zoom unit, Flywire support, and a tacky soft upper finish for optimal ball control.
The Cristiano Ronaldo Nike Gold Mercurial Superfly RGN boots are available from today, June 24, 2026, retailing at 300 USD.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
