Confirmed: Controversial Betting Company BK8 Joins Aston Villa as Main Sponsor
Update: Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner.
This comes as a shock for two reasons. Firstly, the Premier League banned all front-shirt betting sponsors from 2026, in the hope to decrease gambling problems and addiction related to football.
Secondly, this company in specific, BK8, in June 2021, signed a shirt sponsorship deal with Norwich City. However, Norwich had to drop the £5 million one-year deal just five days after announcing it - BK8 promoted their company with sexualized and suggestive content.
The organization, which has signed a three-year deal with the club, will have branding featured on the front of Villa’s three shirts until the end of the 2025/26 season and has committed to giving back to charity with this latest announcement, in a move to change its perception to the overall football market.
An Aston Villa spokesperson said: “Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”
Original Article (January 2023): English Premier League club Aston Villa have reportedly agreed on a main sponsorship deal with controversial betting company BK8, replacing Cazoo.
After three years, Aston Villa's main sponsorship deal with Cazoo is coming to an end in 2023 and won't be extended. This was announced by Cazoo earlier this week.
“It has been a very strong and successful partnership for both parties and we are proud to have supported the club and raised over £120,000 for the Aston Villa Foundation during this time,” said a Cazoo spokesperson.
Aston Villa to Sign 3-Year Main Sponsorship Deal With BK8
Aston Villa have agreed on a three-year main sponsorship deal with BK8, according to The Telegraph. Quickly after it became known that BK8 would become the team's new main sponsor, the backlash began, and rightfully so.
In June 2021, Norwich City signed a shirt sponsorship deal with BK8. However, Norwich had to drop the £5 million one-year deal just five days after announcing it - BK8 promoted their company with ‘sexy baccarat’ and suggestive images of hot dog swallowing contests.
Norwich canceled the deal after just 5 days last summer
Aston Villa did not comment on the rumors and their probable main sponsor deal with BK8.
BK8 also signed less important deals with English clubs Crystal Palace, Burnley, and Huddersfield in 2022.
Are you surprised that Aston Villa could sign with BK8 after the controversy with Norwich last year? Comment below.
Vintage Football Shirts
from Cult Kits
2014/15 PSG Cavani #9 C/L *Player Issue* Away Shirt (S) Nike
2005/07 England Beckham #7 Home Shirt (L) Umbro
1991/92 Celtic Home Shirt (XL) Umbro
2005/06 Werder Bremen Home Shirt (M) Kappa
2018/19 Barcelona Messi #10 Home Shirt (L) Nike
2010/11 Chivas USA *Player Issue* Away Shirt (M) Adidas
2019/20 Nice Tracksuit Top (M) Macron
1987/88 Japan #5 *Olympic Qualifier - Player Issue* Away Shirt (M) Asics
1990 Umbro #19 Italia 90 *BNWT* Reissue Template Away Shirt (Multiple Sizes)
2012/13 Manchester United Scholes #22 Home Shirt (M) Nike
We have two new images of the Barcelona 26-27 home kit. For us, it is one of the nicest of the past few years.
Adidas Germany 'Alternate History' 1992 Collection Leaked
Update - Friday, May 22, 2026: Thanks to our follower @Julifu90, we have an image of the t-shirt of the Adidas Germany EQT 1992 retro collection. It is set to be released in the coming days.
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
River Plate 26-27 Home & 125th Anniversary Kits Leaked + Training
We can give you a first look at the River 26-27 training look, plus new images of the home and 125 years kit.
