Confirmed: Controversial Betting Company BK8 Joins Aston Villa as Main Sponsor
Jun 22, 2023, by Chris
Update: Aston Villa have agreed a multi-year partnership with BK8, which sees the brand join as the new Principal and Front of Shirt Partner.
This comes as a shock for two reasons. Firstly, the Premier League banned all front-shirt betting sponsors from 2026, in the hope to decrease gambling problems and addiction related to football.
Secondly, this company in specific, BK8, in June 2021, signed a shirt sponsorship deal with Norwich City. However, Norwich had to drop the £5 million one-year deal just five days after announcing it - BK8 promoted their company with sexualized and suggestive content.
The organization, which has signed a three-year deal with the club, will have branding featured on the front of Villa’s three shirts until the end of the 2025/26 season and has committed to giving back to charity with this latest announcement, in a move to change its perception to the overall football market.
An Aston Villa spokesperson said: “Through this partnership with BK8 we look forward to exciting collaborations together that will help to grow both brands, particularly within Southeast Asia.”
Original Article (January 2023): English Premier League club Aston Villa have reportedly agreed on a main sponsorship deal with controversial betting company BK8, replacing Cazoo.
After three years, Aston Villa's main sponsorship deal with Cazoo is coming to an end in 2023 and won't be extended. This was announced by Cazoo earlier this week.
“It has been a very strong and successful partnership for both parties and we are proud to have supported the club and raised over £120,000 for the Aston Villa Foundation during this time,” said a Cazoo spokesperson.
Aston Villa to Sign 3-Year Main Sponsorship Deal With BK8
Aston Villa have agreed on a three-year main sponsorship deal with BK8, according to The Telegraph. Quickly after it became known that BK8 would become the team's new main sponsor, the backlash began, and rightfully so.
In June 2021, Norwich City signed a shirt sponsorship deal with BK8. However, Norwich had to drop the £5 million one-year deal just five days after announcing it - BK8 promoted their company with ‘sexy baccarat’ and suggestive images of hot dog swallowing contests.
Norwich canceled the deal after just 5 days last summer
Aston Villa did not comment on the rumors and their probable main sponsor deal with BK8.
BK8 also signed less important deals with English clubs Crystal Palace, Burnley, and Huddersfield in 2022.
Are you surprised that Aston Villa could sign with BK8 after the controversy with Norwich last year? Comment below.
Eintracht Frankfurt 26-27 Away Kit + Adidas Originals Collection Leaked
The upcoming Eintracht Frankfurt Adidas Originals collection has been leaked online by Bundesliga kit specialist @Bundesleaker. The new images give us a comprehensive first look at the retro-inspired lifestyle range for the Bundesliga club, which prominently features the classic Adidas Trefoil logo.
The leaked collection includes a variety of apparel, highlighted by a long-sleeve retro jersey that is currently predicted to be 95 percent accurate to the final design. In addition to the clothing, the leak also showcases a first real picture of a special edition Eintracht Frankfurt Adidas Samba sneaker, confirming that footwear will be a key part of this release.
Embracing a clean aesthetic that heavily utilizes the club's traditional black and white colors, the range is designed for off-pitch wear. The Eintracht Frankfurt Adidas Originals collection is expected to be officially launched soon, joining the brand's growing lineup of retro club collections for the 2026-27 season.
Benfica 26-27 Away Kit Font Revealed
Following the official launch of the club's first-ever Adidas Originals game jersey, the bespoke lettering for the Benfica 2026-27 away kit has been revealed. The new font complements the predominantly white shirt and its distinctive central red heart graphic, which draws inspiration from the 'Papoilas Saltitantes' (jumping poppies) lyric in the club's anthem.
Juventus 26-27 Europa League Training Top Leaked - Official Look
The new Adidas Juventus 2026-27 European training top delivers a stealthy and premium aesthetic with a black base, dark grey side panels, and metallic gold accents used for the Juventus crest, Adidas logo, and shoulder stripes, sharing the same concept with the home kit.
The European training shirt will be worn in the 2026-27 UEFA Europa League.
What do you think of the new Juventus 2026-27 Europa League training top? Let us know your thoughts in the comments below.
Flamengo 26-27 Third Kit Leaked
The new Flamengo 2026-27 third kit has been leaked ahead of its official release. Brazilian rapper 2ZDinizz was spotted wearing the unreleased shirt during a performance in Macapá on July 4, giving fans their first look at the upcoming design.
Produced by Adidas, the Flamengo 2026-27 third shirt prominently features the classic Trefoil logo. The kit has a predominantly red base, complemented by black and white details alongside the old rowing crest.
The official launch of the Flamengo 2026-27 third kit is expected to take place later in July 2026.
Rot-Weiss Essen 26-27 Away Kit Revealed
German 3. Liga club Rot-Weiss Essen has officially unveiled its new away kit for the 2026-27 season. Produced by Jako, the new away strip introduces a sleek black design and will be worn during the upcoming campaign.
The Jako Rot-Weiss Essen 2026-27 away shirt is predominantly black, providing a sharp contrast to the club's traditional red home colors. It is not a custom design but a 100% standard teamwear shirt.
Following a recent major sponsorship announcement, the iconic RWE AG logo is prominently featured on the front of the shirt. RWE AG signed a three-year deal to return as the club's main sponsor, while the previous primary partner, ifm-Unternehmensgruppe, has voluntarily moved to the left sleeve as a co-main sponsor.
Rot-Weiss Essen 26-27 Home Kit Revealed - RWE Returns as Main Sponsor
Mallorca 26-27 Third Kit Leaked
No More Kappa: Adidas Le Mans 26-27 Third Kit Released
Newly-promoted Ligue 1 side Le Mans has just revealed their third kit for 26-27 season, partner with Adidas after 10 years wearing Puma.
The new strip bring bold design featuring green and white checkers along with golden accents. Similar to most of their kits in recent years, the crest is kept in full color and placed at the center of the shirt.
The kit is now available on the club's new online store, along with its new collection box.
What do you think of Le Mans 26-27 third kit? Leave your thoughts in the comments below.
No More Nike: Çaykur Rizespor 26-27 Adidas Kits Released
Turkish Süper Lig club Çaykur Rizespor has unveiled new kits for the 2026-27 season, marking the return of Adidas as official kit supplier for the first time since 2008.
The launch features a total of five different shirts, utilizing standard Adidas templates adorned in the club's traditional blue and green colors. The new 2026-27 Adidas Çaykur Rizespor kits will be available for purchase at Atmaca SM stores starting next week.
What do you think of the new 2026-27 Çaykur Rizespor kits? Let us know your thoughts in the comments below.
Nike 2026 Template Leak Coming
Nike has created something very good for Euro 2028 and the 2028-2029 season. Stay tuned for the full leak on Footy Headlines very soon.