Castore to Sign Clubs in Scandinavia, Middle East and Far East
Having just signed Feyenoord for next season, English brand Castore plan on expanding further in 2023 with deals in Scandinavia, the Middle East and the Far East, according to Sports Pro Media.
Castore Expansion Continues
Feyenoord have become the latest European club to sign a deal with Castore, who are continuing their expansion which started last summer when they branched out to mainland Europe. Feyenoord are their first Dutch club but Sports Pro Media report that they are also lining up a deal with fellow Eredivisie side Utrecht. Castore co-founder Tom Beahon says they have "quite a lot" of new European partnerships in the pipeline for 2023, while their first international deal with Ireland is due to be announced soon.
All clubs wearing Castore in 22-23.
They show no signs of slowing down their growth and also have plans to move into new territories with deals in Scandinavia, the Far East and the Middle East. They view these regions as key areas for growth in 2023. The exact countries or leagues they are targeting haven't been mentioned yet, but the two biggest leagues in the Middle East are the Saudi Pro League and the Qatar Stars League.
Several European brands have a small presence in Qatar, but the Saudi top flight is dominated by local brands, as illustrated above. The Saudi league seems like the most obvious candidate for growth with Cristiano Ronaldo now at Al-Nassr. The sport itself will likely grow a lot in the country, as will foreign interest in the league, or at least in Al-Nassr's games. It would make sense from a business standpoint to capitalise on that and would no doubt do massive favours for their brand recognition if they were to kit out Ronaldo's new club, although there has been no mention of which teams they are eyeing up yet.
One of Castore's founders, Tom Beahon, has said that the brand's aim is to become “the number one premium sportswear brand in the world”. Can you see Castore competing with Nike, Adidas and Puma for the biggest teams' contracts in a few years? Let us know in the comments.