Nike & Chelsea Give Info About 2023-24, 2024-25 & 2025-26 Kits
Jan 25, 2023, by Chris
In the first Fans' Forum meeting of the year, Chelsea and Nike officials met with supporters to discuss the club's merchandising and marketing. In this meeting, we get the first info on what to expect for Chelsea kits in this decade.
Chelsea and Nike Discuss Future Kit Designs at Fans' Forum Meeting
The Fans' Forum is a body consisting of elected fans and senior members of the club.
Chelsea's Nike deal is valid until 2032
The currently active Nike Chelsea Kit Contract Deal is valid for an incredible 15 years, from 2017 until the end of the 2021-32 season.
During the meeting, Nike club business director Dave Atkinson revealed that this season's home and away kits are set to see their strongest sales under the Nike partnership, while the third kit has proved less popular.
Chelsea 23-24 & 24-25 Kits "Have Been Already Signed Off By The Club"
Chelsea 23-24 home and third kits.
Furthermore, offerings for 2023/24 and 2024/25 have already been signed off by the club, but this process is being reviewed under the new ownership with the possibility of focus groups.
Chelsea 25-26 Kits to be Designed by London-Based Designers
The shirts for 2025/26 will be designed in the coming months by designers who were previously based in Portland but are now based in London, enabling them to gain a greater understanding of the culture around the club.
Chelsea also said that they will have a greater influence in how the shirts are launched. "Nike used to carry out the shirt launch but now the Club are doing that in partnership which gives the club more opportunity to input in the launch."
Minutes from the meeting read: "Nike agreed and said there are many aspects included in designs and we will narrate the story about shirts in more detail from next season. We are designing 2025-26 shirts in the coming months. It’s always very subjective as to the popularity of each shirt. It added that the designers do a great job but adding the focus groups and consultation with this group will help."
We have to try and anticipate what will sell in three years’ time
From the start with Nike we’ve made clear we want the same blue for continuity. We have to try and anticipate what will sell in three years’ time. We have had red in some of our kits historically. Yellow doesn’t sell as well as black shirts generally. The tangerine and graphite shirt from the 90s is more popular than it was originally. The Camo shirt is popular but it’s all subjective. Even the Commodore shirt from the 1990s sells well but some newer fans question why we have red in our kit. The Club and Nike will work on developing stories to accompany designs.
Chelsea x Nike x Fans Meeting - Fact Sheet
- Chelsea and Nike have a 15-year contract deal (2017-2032)
- This season's home and away kits are expected to have strong sales, while the third kit has been less popular
- Offerings for 2023/24 and 2024/25 have already been signed off by the club, but are being reviewed under new ownership and focus groups
- Kits for 2025/26 will be designed by London-based designers to gain a greater understanding of the culture around the club
- Chelsea will have a greater influence in the launch of the shirts, and will work on developing stories to accompany designs
Do you look forward to what Chelsea and Nike have to offer in the remaining 2020s? Comment below.
Sporting CP 120-Year Anniversary Shirt Hit by Crest Peeling Quality Issues
Sporting CP recently celebrated their 120th anniversary with the launch of a special commemorative 26-27 jersey. However, just weeks after its release, several supporters have reported noticeable quality issues regarding the gold heat-applied crest on the shirt. Big thanks to @SuspendamEsta & @AlexRod_27.
Images shared online show the golden lion emblem and shield cracking and peeling away from the fabric after only a month of use, despite fans following strict hand-washing routines. The issue appears to be widespread, with staff at the club's official Loja Verde store reportedly acknowledging multiple complaints and advising customers to avoid machine washing.
Fortunately, Sporting CP's retail staff have been handling the situation proactively by exchanging defective jerseys on the spot and reapplying custom name and number printing at no extra cost. It remains to be seen whether any adjustments will be made to the badge application for remaining or future production runs.
Al-Arabi SC 26-27 Home & Away Kits Released
Qatari club Al-Arabi SC has officially unveiled its new home and away kits for the 26-27 season, produced by Adidas. The designs celebrate the club's traditional red and white identity while incorporating rich maroon accents.
The Adidas Al-Arabi 26-27 home shirt features a vibrant red base dominated by a bold 3D geometric cube pattern across the front. White sleeves with red Three Stripes provide a strong contrast, complemented by a solid red crew neck collar. White monochrome logos, including the Doha Bank sponsor and the club crest, complete the look alongside matching red shorts and socks.
For the away strip, Adidas delivers a refined off-white shirt highlighted by deep maroon raglan sleeves, collar, and side panels. Gold Three Stripes run down the shoulders, while the chest logos and sponsor branding are rendered in clean maroon. The full kit is finished off with white shorts and socks.
Ulsan HD 2026 Third Kit Released
K League 1 club Ulsan HD and Adidas have officially unveiled their new 2026 third kit, titled 'Midnight Wave'. The new strip expands the South Korean club's wardrobe for the 2026 season following the launch of their blue home and white away kits earlier in the year.
The Adidas Ulsan HD 2026 third jersey draws inspiration from the nocturnal seas of Ulsan facing the East Sea. It combines a deep navy base with subtle black gradient elements and striking sand beige accents across the Three Stripes, collar, club crest, and sponsor logos. The look is completed with bespoke sand beige numbering and a special jocktag at the lower hem incorporating the club's tiger emblem alongside wave motifs.
The Ulsan HD 2026 third kit will be available for purchase online via UHD SHOP starting August 21, followed by a release in official physical stores. The team is scheduled to debut the new uniform on the pitch in early September.
Wadi Degla 26-27 Away Kit Released
Egyptian side Wadi Degla SC has officially unveiled its new away kit for the 26-27 season, made by Italian brand Macron. The reveal follows the recent launch of the club's home jersey and expands the team's look for the new campaign.
The Macron Wadi Degla 26-27 away shirt introduces a clean and understated design, centered around a predominantly white base. The fabric features a subtle tonal geometric pattern composed of modern intersecting lines. Black accents provide sharp contrast on the overlapping V-neck collar and the sleeve cuffs, both of which are finished with fine white pinstripes.
Black Macron logos and a monochrome version of the club crest decorate the chest, alongside sponsor branding from Ollin and CLUBtown. A small red sleeve patch adds an additional pop of color to the overall package.
Violette AC 2026 CONCACAF Caribbean Cup Away Kit Released
Haitian side Violette AC has officially revealed its new away kit for the 2026 CONCACAF Caribbean Cup campaign. Produced by Colombian brand Saeta, who also supplies the Haiti national football team, the kit marks the club's latest continental outing.
The Saeta Violette AC 2026 CONCACAF Caribbean Cup away shirt introduces a clean and classic design, predominantly white with navy blue and gold trim along the V-neck collar and sleeve cuffs. The jersey features the club crest on the left chest, Saeta branding on the right, various sponsor logos across the torso and sleeves, and the official tournament sleeve badge. A small Haitian flag is placed at the upper back below the collar.
White shorts with navy and gold side accents and matching white socks complete the look of the new Violette AC 2026 away uniform.
Xerez CD 26-27 Home, Away & Third Kits Released
Spanish Segunda Federación club Xerez CD has officially presented its new home, away, and third kits for the 26-27 campaign. The launch marks the beginning of the club's new technical partnership with Nike, facilitated via kit distributor Football Emotion.
The Nike Xerez CD 26-27 home kit offers a timeless aesthetic in the club's traditional royal blue, accented by a contrasting white polo collar, white Nike Swoosh, and full-color crest. It is completed with white shorts and royal blue socks. The away jersey provides a clean alternative, featuring a white base with monochrome blue branding and matching blue shorts, while the third kit embraces a stealthy all-black finish with subtle sleeve textures and monochrome badges.
All three uniforms feature primary sponsor Monte Alto Centro Médico de Especialidades across the chest, accompanied by Distribuciones Cárnicas Lugo above the main graphic. The new kit range will be worn by the Andalusian side throughout the 26-27 league season.
Sohar SC 26-27 Home and Away Kits Released
Omani Professional League side Sohar SC has officially presented its new home and away kits for the 2026-27 season, manufactured by Spanish brand Joma.
The Joma Sohar SC 26-27 home shirt features the club's traditional green base adorned with clean white vertical pinstripes running through the body and continuing onto the shorts. White detailing appears on the crew-neck collar and sleeve cuffs, complemented by a monochrome white club crest, white Joma branding, and central Majd sponsor lettering. Matching green shorts and socks complete the kit.
Mirroring the design of the primary strip, the Joma Sohar SC 2026-27 away jersey reverses the colorway with a crisp white base accented by thin green pinstripes and subtle geometric fabric textures. Green trim finishes the collar and cuffs, tying in with the club crest and Joma chest logo. The away look is completed with matching white shorts and socks.
Premier League Match Ball Spotted in German 9th Tier for Niklas Süle Debut
Former Bayern Munich, Borussia Dortmund, and Germany defender Niklas Süle recently made headlines by stepping onto the pitch for German amateur side SV Tiefenbach in the Kreisliga. Having stepped away from the professional game at the end of the 25-26 season, the 30-year-old made his debut for the local ninth-tier club in Baden-Württemberg alongside close friends. While Süle managed to score a headed goal in a 7-2 defeat against SG Kirchardt, we quickly spotted an unexpected detail: the match was played with the official Nike Premier League 24-25 Third ball.
Seeing a Premier League match ball in the lower divisions of German regional football is an unusual and amusing sight, as amateur clubs across the country usually rely on non-league or, also, Bundesliga balls.
The distinctive Nike Flight Premier League design inspired by the Total 90 design, complete with its signature aerodynamic groove pattern and Premier League graphics, stood out prominently on the district league pitch.
New Hull City Signing Brings Back Memories of Iconic Vennegoor of Hesselink Number 29 Kit Font Arc
Following Hull City's signing of French midfielder Lucas Gourna-Douath, kit enthusiasts and football fans quickly noticed a similarity to one of the most iconic shirt prints in Premier League history. Gourna-Douath was unveiled holding his new black and amber striped 26-27 home kit featuring his hyphenated surname curved in a deep horseshoe arc around the number 29.
The visual immediately drew viral comparisons to Dutch striker Jan Vennegoor of Hesselink, who famously wore the exact same squad number 29 for Hull City during the 2009-10 campaign. Vennegoor of Hesselink's 20-letter surname required an extreme rainbow arch on the back of his kit to fit around the Premier League typeface, creating an enduring aesthetic memory from the classic Barclays era.
The Hull City kit does not require a box at the back, unlike it might have been in the UEFA Champions League.