Adidas Extend MLS Deal Until 2030 - Each Team to Get 3-4 Million USD/Year?
Feb 22, 2023, by Chris
Adidas and Major League Soccer (MLS) have agreed to a new sponsorship deal until 2030. We take a closer look at the numbers and how much each team will approximately get from Adidas per year.
Adidas have been the exclusive league-wide outfitter of every MLS team since 2004 - in 2030, they will have made MLS teams kits for 26 years.
Adidas x MLS Deal Until 2030
The new Adidas x MLS kit deal has record-breaking numbers. According to CNBC, the sponsorship deal has a term until 2030 (six-ear deal) and a volume of $830 million (780 million euros ). It is the largest commitment Adidas have made to North American football to date, the report says.
Each team will get 3-4 million USD per year from Adidas
While the total sum appears extremely high, the value for each team per year is anything but incredible. Per year, Adidas pay $138 million. Broken down to each team, this means that every club receives around $4.75 million/year.
It is not known if the Adidas x MLS deal is money-only, or, more likely, a figure made up of two components: an agreed fixed contract sum plus benefits in kind (the gear provided by Adidas). If so, we expect each MLS team to receive $3-4 million USD/year.
Adidas had signed the previous contract with the MLS in 2017. The contract had a volume of $700 million and expires next year, according to CNBC.
Under the new agreement, Adidas will continue to supply the MLS with branded clothing, training equipment, footwear, and the official MLS ball. In addition, Adidas will work with the league on initiatives and investments aimed at promoting the sport and the business. The focus is apparently already on 2026, when the World Cup will be held in North America.
Adidas x MLS 2030 Kit Deal - Key Facts
- Adidas and Major League Soccer (MLS) have agreed to a new sponsorship deal until 2030
- The sponsorship deal has a term of six years and a volume of $830 million (780 million euros)
- Adidas pay $138 million per year under the new deal, which is broken down to each team receiving around $4.75 million/year
- It is not clear whether the Adidas x MLS deal is money-only or whether it includes benefits in kind, such as the gear provided by Adidas
- If the deal includes benefits in kind, it is expected that each MLS team will receive $3-4 million USD/year
Do you like that Adidas continue as MLS' league-wide kit supplier? Let us know in the comments below.
Carrarese Calcio 26-27 Home Kit Released
Italian Serie B side Carrarese Calcio 1908 and technical sponsor Givova have officially unveiled the club's new home kit for the 2026-27 season.
The Givova Carrarese Calcio 26-27 home shirt features the club's traditional blue and yellow colorway in a bold diagonal block layout. Designed to symbolize a chromatic embrace rather than a division of colors, the jersey blends a royal blue upper section with a vibrant yellow lower base. The design is framed by a yellow crew-neck collar and matching sleeve cuffs, while the back collar is detailed with the local motto "Duri come il Marmo" in tribute to the city's famed marble heritage.
Blue shorts accented with yellow trim and matching blue socks complete the new Givova Carrarese 2026-27 home uniform.
Goiás 26-27 Home Kit Released
Brazillian side Goiás have offcially unveiled their new home kit, made Diadora and to be worn in the 26-27 Brasileirão Série B season.
The design brings a fresh and clean approach on the traditional green base, using classy white polo collar, sleeve cuffs and shoulder lines. A complicated diamond grid pattern is placed across the shirt, creating a modern twist on an overall classic jersey.
What do you think of the new Goiás 26-27 home kit by Diadora? Let us know in the comments below.
Bourges FC 26-27 Home Kit Released
French National 1 club Bourges FC have officially unveiled their new 2026-27 home kit. Made by New Balance, the new shirt combines the club's traditional colours with subtle modern detailing.
The New Balance Bourges FC 2026-27 home shirt features classic red and white vertical stripes, with subtle diagonal light-grey geometric textures incorporated into the white panels. Solid red detailing covers the shoulders, sleeves and upper chest, while Air Senegal appears above the central city symbol and Groupe Alpha I.S.I completes the main front sponsorship.
What do you think of the new Bourges FC 2026-27 home kit? Let us know your thoughts in the comments below.
Beerschot 26-27 Away Kit Released
Belgian club K. Beerschot V.A. have officially unveiled their new 2026-27 away kit. Made by Nova, the new shirt celebrates Antwerp's cultural heritage through a distinctive local-inspired design.
The Nova Beerschot 2026-27 away shirt features a predominantly white base with deep purple detailing on the collar, sleeve cuffs and sponsor branding. A subtle geometric pattern across the fabric takes inspiration from the historic mosaic floor of the Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), while purple shorts and white socks complete the look.
A stealth black goalkeeper kit is also part of the new away collection.
What do you think of the new Beerschot 2026-27 away kit? Let us know your thoughts in the comments below.
Al Wasl 26-27 Away Kit Released
UAE Pro League side Al Wasl SC has officially revealed its new away kit for the 2026-27 season. Produced once again by Puma, the new strip delivers a sleek, stealthy aesthetic to contrast with the club's traditional yellow home look.
The Puma Al Wasl 2026-27 away jersey is predominantly black, highlighted by subtle tonal patterning woven across the fabric. It features monochrome silver and white sponsor applications and club crest, accompanied by the white Puma cat logo and the United Arab Emirates national flag positioned centrally on the chest. Matching black shorts and socks complete the clean, blackout-inspired look for the Dubai-based side.
Viborg FF 26-27 Away Kit Released
Danish Superliga club Viborg FF has officially launched its new away kit for the 26-27 season, produced by Capelli Sport. Following the release of their home strip earlier this summer, the new away uniform adopts a sophisticated, retro-inspired aesthetic.
The Capelli Viborg FF 26-27 away jersey features a clean white base highlighted by thin green vertical pinstripes and a subtle tonal geometric pattern embossed throughout the fabric. A distinctive green polo collar with a square neckline leads the design, paired with matching green cuffs and fully color-coordinated sponsor prints and club branding. On the upper back beneath the collar, a miniature graphic of Viborg's historic seal completes the look.
Offered in both standard short-sleeve and long-sleeve options, the Viborg FF 26-27 away kit is available now via the club's official webshop.