REVOLUTIONARY? FC Barcelona Launch Pantone Color
In a world first for a football club, FC Barcelona have announced a collaboration with Pantone.
Pantone are by far the leading brand when it comes to colors. Pantone "provide a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers".
Lila Barça will be included in Pantone's universal guide to colors
FC Barcelona And Pantone Create New Color 'Lila Barça' To Promote Equality
FC Barcelona and Pantone come together to create a new symbolic color for equality called 'Lila Barça' (or 'Barça Lilac'). The new shade is a mix of the club's original colors of blue and maroon and will be included in the company's universal guide to colors.
FC Barcelona club have been committed to diversity, equality, and inclusion, as outlined in its statutes. With International Women's Day approaching, the club wishes to promote the importance of giving visibility to women in the world of sport.
FC Barcelona highlight the new color in their initiatives around International Women's Day, both digitally and in person, to strengthen the blaugrana message in favour of equality for millions of people.
Lila Barça' will cover Spotify Camp Nou during the entire month of March.
The new Barça Lilac color was debuted as a captain armband, served for various social media images, as well as a billboard ahead of the match. 'Lila Barça' will cover Spotify Camp Nou and the Estadi Johan Cruyff during the entire month of March.
Pantone Football Kit Concepts by Paulo Oliveira
International Women's Day (March 8) is a global day celebrating the social, economic, cultural, and political achievements of women.
FC Barcelona Pantone Color - Key facts
- FC Barcelona has collaborated with Pantone to create a new color called 'Lila Barça'.
- The new shade is a mix of the club's original colors of blue and maroon and promotes equality.
- 'Lila Barça' will be included in Pantone's universal guide to color.
- The new color will be featured in FC Barcelona's initiatives around International Women's Day to promote equality.
Do you think other clubs will also start a collaboration with Pantone? Would you like FC Barcelona to release a kit in that exact shade of purple? Let us know in the comments below.
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