Confirmed: Adidas, Nike, and Puma Increase Kit Prices For 23-24 Season: Here’s the Complete List
May 6, 2023, by Chris
Update: It is now confirmed that Nike have increased the kit prices for the 2023-2024 season. Prices for the Liverpool 23-24 kits are 5-10% higher than last season. It is important to note that Liverpool are around 5 GBP cheaper than Nike, so the prices on the LFC and Nike websites differ.
Football fans looking to purchase new kits ahead of the upcoming season may be in for a bad surprise, as Adidas, Nike, and Puma will all increase prices across their ranges. We can now reveal a comprehensive list of the price increases.
2023-2024 Football Kit Prices
Replica shirts will see an increase of 5-11%, depending on the brand. Nike and Puma are both increasing their prices by 5.6% (from 90 Euro to 95 Euro), while Adidas will increase theirs to 100 Euro (11.1% up).
Adidas practically breaks the 100 Euro barrier for replica kits
However, Adidas will not break the 100 Euro barrier officially, as their kits are priced at exactly 99.95 Euro.
Adidas' Authentic versions will see the biggest price hikes, with Adidas increasing their prices from 140 Euro to 160 Euro (14.3%). Nike want 150 Euro for an authentic kit from next season, Puma still want 140 Euro.
The price of shorts and Kids' kits will also increase, quite logically.
The price increases for the USD and the GBP will be similar.
Price increases in the USA, UK, and other countries will be similar to the price increases in the EU. We have no full list of the final prices in the UK and USA yet, but the first 23-24 products confirm that are similar price increases in every country.
The price hikes probably do not come as a surprise to fans, as practically all goods have become more expensive in the past three years, especially since the Russian war against Ukraine and, previously, Covid-19.
EU 2023-2024 Football Kit Prices
2023-2024 Replica Kit Prices
Adidas: 100 Euro (was 90 Euro)
Nike: 95 Euro (was 90 Euro)
Puma: 95 Euro (was 90 Euro)
2023-2024 Authentic Kit Prices
Adidas: 160 Euro (was 140 Euro)
Nike: 150 Euro (was 140 Euro)
Puma: 140 Euro (was 140 Euro)
2023-2024 Kids' Kit Prices
Adidas: 75 Euro (was 70 Euro)
Nike: 75 Euro (was 70 Euro)
Puma: 75 Euro (was 70 Euro)
2023-2024 Shorts Prices
Adidas: 45 Euro (was 45 Euro)
Nike: 45 Euro (was 40 Euro)
Puma: 45 Euro (was 40 Euro)
UK 2023-2024 Football Kit Prices
2023-2024 Replica Kit Prices UK
Adidas: 80 GBP (was 70 GBP)
Nike: 80 GBP (was 75 GBP)
2023-2024 Authentic Kit Prices UK
Adidas: around 130 GBP (not confirmed) (was 100-120 GBP)
Nike: 125 GBP (was 115 GBP)
USA 2023-2024 Football Kit Prices
2023-2024 Replica Kit Prices USA
Adidas: around 90 USD (not confirmed) (was 90 USD)
Nike: 95 USD (was 90 USD)
2023-2024 Authentic Kit Prices USA
Adidas: around 150 USD (not confirmed) (was 140 USD)
Nike: around 165 USD (not confirmed) (was 165 USD)
Are you surprised to see Adidas increasing their prices more heavily than Nike and Puma? Let us know in the comments below.
Adidas Liverpool 26-27 LFSTLR Collection Leaked
Official images of the upcoming Adidas Liverpool LFSTLR collection for the 26-27 season have surfaced online, courtesy of kit insider @KamilBerberler. Following the popular black and gold capsule from the previous campaign, the newest lifestyle range from Adidas Originals switches direction with a sleek black and vibrant red color palette, merging retro football heritage with contemporary streetwear design.
The standout piece of the collection is a long-sleeve lifestyle jersey finished in a deep black base with a subtle, tonal all-over graphic incorporating the iconic Liver bird. Contrasting vibrant red accents define the look, highlighting the classic Adidas Three Stripes running down the shoulders and sleeves, the ribbed cuffs, and centrally stacked Trefoil and Liver bird logos. A matching full-zip coach track jacket and tailored track pants carry the same stealthy tonal pattern and bright red detailing.
Alongside the tracksuit is a bold red pullover hoodie featuring dark, centered chest emblems and "YNWA" typography printed on the sleeve cuff. Rounding out the lineup is a relaxed-fitting black t-shirt that displays the stacked red logos on the chest, a jacquard "YNWA" pattern knitted into the ribbed crew collar, and an oversized red "YNWA" wordmark across the lower back hem. The new Adidas Liverpool 26-27 LFSTLR range is expected to launch in the coming months.
Black & Gold Liverpool 26-27 Lifestyle Shirt Leaked - Official Images
Official images of the upcoming Adidas Liverpool 26-27 special-edition lifestyle and pre-match shirt have surfaced online, providing the clearest look yet at the luxurious black and gold design. Known unofficially as the "Gold Leaf" jersey, the shirt is set to release during the 26-27 season as part of Adidas's off-pitch and culture range for the club. Big thanks to @KamilBerberler.
The shirt features a stealth black foundation covered by an intricate metallic gold diamond lattice pattern across the front and back of the torso. Each diamond enclosure contains an ornate floral damask motif inspired by traditional Southeast Asian art, honoring Liverpool's vast Thai fanbase. A classic Adidas Trefoil logo appears on the right chest alongside the Liver bird crest on the left, both applied in matching gold.
Completing the design are solid black sleeves and a crossover V-neck collar detailed with a gold inner trim. Tailored as a high-fashion crossover rather than a competitive match kit, this special-edition pre-match and lifestyle shirt will be available in the 26-27 season.
