Burnley to Get New Main Sponsor Instead of Classic Football Shirts for Premier League?
May 5, 2023, by Chris
Around one month ago, on 7 April 2023, Burnley secured promotion to the Premier League. Now, with the regular season coming to an end, and the club preparing for the Premier League return, we got us asking - will we see Burnley's main sponsor Classic Football Shirts also in the Premier League?
Classic Football Shirts Unlikely to Be Burnley's Main Sponsor in Premier League
For the 2022-2023 season, Greater Manchester-based company, Classic Football Shirts, became the club's major sponsor. There was no specific announcement regarding the exact figures at that time, but it was a one-year agreement as the press release read.
Classic Football Shirts had a turnover of almost 4 million GBP in 2021
Classic Football Shirts are a popular company that specializes in retro football shirts. The company's turnover has risen significantly in the past years. In the last year of which data is available (2021), the turnover has gone from £11.9 million to £18.2 million, while its pre-tax profits have increased from £1.3 million to £3.8 million.
Indeed, Classic Football Shirts' profit for 2021 would allow them to even nail a Premier League main shirt sponsor deal, which costs at least 4 million / GBP for the smallest teams.
However, we can't imagine currently that Classic Football Shirts will invest as much in a shirt sponsor deal, but with the company's recent rise, and seems not out of nowhere.
The cheapest EPL main sponsor deal costs around 4 million GBP, but we can't imagine Classic Football Shirts paying that much
In addition to Classic Football Shirts, Burnley had EMA Equity Partners as the club's away shirt sponsor in the 22-23 season. This certainly reduced the amount Classic Football Shirts had to invest in the 22-23 Championship season.
Do you think Classic Football Shirts will continue as Burnley's main shirt sponsor (or at least as their sleeve sponsor)? Comment below.
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Massive Price Differences on Adidas Originals Aston Villa 26-27 Collection
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Bold Reading FC 26-27 Third Kit Released
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The Macron Reading 2026-27 third shirt stands out with a bright yellow base overlaid with bold red horizontal hoops created in a distressed, hand-painted brushstroke style across the front, back, and sleeves. The fabric also features a subtle tonal geometric weave. It is finished with a smart black fold-over collar with thin red detailing, black sleeve cuffs, and a small crown graphic on the back of the neck honoring the club's royal heritage.
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The Umbro Cape Town City 26-27 away jersey features a pale grey-green base decorated with an all-over tonal graphic that blends subtle vertical textures with abstract contours across the front, back, and sleeves. Darker green detailing highlights the monochrome club crest, the Umbro Double Diamond logo, and the SportPesa front sponsor. Layered green and off-white striping finishes the round neckline and sleeve cuffs, complemented by perforated fabric zones built into the body and sleeves for added breathability.
Commemorating a decade of the club, a special circular 10-year anniversary badge is placed near the lower hem, featuring the dates 2016-2026, anniversary text, and a prominent number 10. The kit is completed with matching pale green shorts and coordinated socks accented with dark green trim.
Al-Duhail 26-27 Away Kit Released
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Italian Serie C club Calcio Lecco 1912 and technical sponsor Acerbis have officially unveiled the club's new home and away kits for the 26-27 season. Both designs place a heavy emphasis on local pride, drawing direct inspiration from the landscapes of Lake Como and the surrounding Lecco territory.
The Acerbis Calcio Lecco 26-27 home shirt stays true to tradition with the iconic bluceleste vertical stripes in light blue and navy, layered with subtle wave-like textures across the dark stripes. Navy shorts and socks complete the primary strip. Meanwhile, the 26-27 away jersey presents a clean white base paired with a classic polo collar and sky blue shoulder trim. The lower half of the away shirt showcases a striking line-art graphic illustrating the Grigna and Grignetta mountain profiles together with Lecco's landmark "Matitone" bell tower from the Basilica of San Nicolò.
Cantine Pirovano features prominently on the front of both jerseys, marking their 16th consecutive season as the club's main sponsor. Complementing the outfield shirts, Acerbis has also introduced vibrant green and yellow goalkeeper kits for the 26-27 campaign.
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A poignant tribute is placed inside the inner collar, featuring the names Gaetano, Michele, Samuel, and Samuele in memory of the four young supporters who tragically lost their lives in 2024. The upper back is finished with the motto "IO SONO FOGGIA", accompanied by the circular Satanelli badge on the chest, a black Nike Swoosh, and multiple sponsor logos across the front, sleeve, and lower back.
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Tunisian Ligue 1 side US Monastir has officially revealed its new home and away shirts for the 2026-27 season. The launch marks the club's first collection under new kit supplier Azuro, which takes over from Tiglon.
The US Monastir 26-27 home kit delivers a strong blue-and-white look, featuring a white base with a prominent central vertical stripe in vibrant blue, matched by blue panels across the shoulders and sleeves. Elegant gold trim along the collar and sleeve cuffs rounds off the design. In contrast, the 26-27 away jersey adopts a more understated, modern palette of black and anthracite, highlighted by a dark tonal center stripe and crisp white piping on the collar and sleeves.
Photographed across Monastir's historic landmarks and coastal scenery, both shirts feature the club crest on the chest alongside monochrome sponsor applications on the front.