No More Nike - Puma Announces Portugal Kit Deal
Nov 27, 2024, by Chris
- New Kit Deal: Puma has secured a deal to become Portugal's kit provider, ending Nike's 27-year partnership.
- Contract Start: The Puma Portugal contract will begin in January 2025, with the first kit launching soon after.
- Nike's End: Nike's long-standing partnership with Portugal, including outfitting stars like Ronaldo, was broken by Puma's offer.
Update: After a long wait, Puma has officially announced a new kit deal with Portugal, ending the 27-year Nike Portugal era.
Bem-vindos a Bordo 🇵🇹⁰⁰Portugal, you’ve got company 🐾 The PUMA Cat is everywhere – trams, streets, corners you didn’t even know existed. The whole country’s feeling it, and it’s clear the best is yet to come:
— PUMA (@PUMA) November 27, 2024
06.01.25 👀 pic.twitter.com/kExtgUAK4p
In the announcement video, Puma also teased that the first Puma Portugal kit will be launched on 6 January 2025.
Puma Becomes Portugal Kit Maker From 2025
The Puma Portugal contract will start in January 2025, when the connection to the North American brand ends.
Nike, the sports brand of choice for the Portuguese team for since 1997, has been unable to match the irresistible offer presented by Puma. This break in their long-standing partnership holds significance, considering that Nike has been have brand dressing Cristiano Ronaldo, the iconic Portuguese star who continues to lead the team under Roberto Martínez.
Puma's Irresistible Offer Secures Deal with Portugal, Breaking Nike's Two-Decade Partnership
Since the inception of their agreement in 1997, Nike have outfitted renowned players such as Figo, Deco, Quaresma, Simao, and Cristiano Ronaldo during various periods.
Adidas made Portugal's kits from 1978 until 1994
Puma x Portugal Kit Deal - KEY FACTS:
- Puma will replace Nike as the sponsor for the Portugal national football team
- The decision breaks Nike's two-decade partnership with the team
- Puma Portugal kit deal valid from 2025
- Nike to make Portugal Euro 2024 kits, Puma to release first Portugal kits in early 2025
Check out classic Portugal kits on Football Kit Archive
The first-ever Puma Portugal football kits will be launched in early 2025.
What's your verdict on Puma replacing Nike as Portugal's kit maker? Comment below.
No More Mizuno: Reebok Hansa Rostock 26-27 Third Kit Released
German 3. Liga club FC Hansa Rostock and new technical sponsor Reebok have officially unveiled the team's new third kit for the 26-27 season. Completing the club's kit set alongside the previously launched home and away shirts, the release marks another custom design from Reebok in their debut campaign as Hansa's official supplier after taking over from Mizuno.
The Reebok Hansa Rostock 26-27 third shirt reinterprets a classic design from the club's archive, taking direct inspiration from the away jersey worn during the 1999-00 season. It features a sleek black base on the front and back, complemented by vibrant red sleeves that highlight Reebok's signature vector branding. A traditional polo collar tops off the vintage look, paying homage to an era defined by club figures like Timo Lange, Magnus Arvidsson, Victor Agali, and Steffen Baumgart.
Crafted from modern performance fabrics with a contemporary athletic fit, the jersey blends nostalgic late-90s styling with up-to-date sportswear technology. The new Hansa Rostock 26-27 third kit is available now via the club's official online store and physical retail locations.
Crawley Town 26-27 Away Kit Released
English club Crawley Town and technical partner Erreà have officially launched the new 26-27 away kit. Following the design direction established by this season's home uniform, the new alternative strip carries a sleek black and gold color scheme inspired by the club's fiery identity.
The Erreà Crawley Town 26-27 away jersey is predominantly black with a subtle tonal flame pattern running across the front and sleeves as a nod to the Red Devils nickname. All accents are styled in gold, including a recoloured black and gold crest, gold Erreà chest branding, and gold sponsor logos. The inside back collar incorporates 1896, marking the foundation year of the club.
Black shorts and matching black socks complete the new Crawley Town 26-27 away kit by Erreà, which is now available to purchase through the official club store.
