Primeira Liga to Release New Sleeve Badge?

The Primeira Liga's sleeve badge might be updated ahead of the start of the 2023-24 season. Whether it is a full re-design, a small update or a staying the same, we will take a deep dive into the history of the patch of the highest tier of football in Portugal, the current design features and the reason why we believe it could change.


The Primeira Liga's sleeve badge has evolved over the years, from the classic old-school design of the early 2000s to the modern and simplistic logo of today's time.

Funnily enough, the league's sponsor from the 2000s is, currently, the same: betting company Bwin.

Design Features:

The design characteristics show that there is room for improvement, maybe changing the badge shape to a circle or just updating the layout inside.

Change Incoming?:

The reason we think the sleeve badge might change is that all the teams who have, at least, released one new kit for the 2023-24 season do not have the option to customize the new jersey with the league's badge, on their official stores. This is highly unusual and could indicate a change in design.

Benfica 2023-24 Adidas Home Kit:

Sporting 2023-24 Nike Home Kit:

Porto 2023-24 New Ballance Home Kit:

What do you think? Does our theory make sense? Would you like to have a different patch? Comment below.