Primeira Liga to Release New Sleeve Badge?
Jun 22, 2023, by Martim
- Potential Badge Update: The Primeira Liga sleeve badge may be updated for the 2023-24 season.
- Design History: The badge has evolved over time, from a classic design to a more modern logo.
- Evidence for Change: New 2023-24 kits from teams are not offering the current league badge, suggesting a possible redesign.
The Primeira Liga's sleeve badge might be updated ahead of the start of the 2023-24 season. Whether it is a full re-design, a small update or a staying the same, we will take a deep dive into the history of the patch of the highest tier of football in Portugal, the current design features and the reason why we believe it could change.
History:
The Primeira Liga's sleeve badge has evolved over the years, from the classic old-school design of the early 2000s to the modern and simplistic logo of today's time.
Funnily enough, the league's sponsor from the 2000s is, currently, the same: betting company Bwin.
Design Features:
The design characteristics show that there is room for improvement, maybe changing the badge shape to a circle or just updating the layout inside.
Change Incoming?:
The reason we think the sleeve badge might change is that all the teams who have, at least, released one new kit for the 2023-24 season do not have the option to customize the new jersey with the league's badge, on their official stores. This is highly unusual and could indicate a change in design.
Benfica 2023-24 Adidas Home Kit:
Sporting 2023-24 Nike Home Kit:
Porto 2023-24 New Ballance Home Kit:
What do you think? Does our theory make sense? Would you like to have a different patch? Comment below.
Aston Villa 26-27 Third Kit On Sale Early in Adidas Store
Aston Villa's 26-27 third kit has gone on sale early at an official Adidas store in Tenerife ahead of its official launch.
Photos shared by supporter @squirrelvilla confirmed that the complete strip was available to buy in Playa De Las Americas, giving fans an early look at the new shirt and matching shorts in hand.
The Adidas Aston Villa 26-27 third shirt features a light icy blue base covered in an elaborate, repeating swirl pattern across the front and sleeves. Claret detailing highlights the crew neck collar, sleeve cuffs, and signature Three Stripes, while both the centered Adidas logo and Aston Villa crest sit prominently on the chest. The version bought in store was sold without a main front sponsor.
FC Penafiel 26-27 Home Kit Released
Portuguese Liga 2 club FC Penafiel has officially launched its new home kit for the 26-27 season, produced by Nike. The release heralds a new kit deal for the club, leaning into a classic aesthetic that honors their traditional Rubro-Negro identity.
The Nike FC Penafiel 26-27 home jersey is predominantly red, styled with a contrasting black polo collar and open v-neck cut. Adding to the retro design, the club badge is set within a dark circular crest frame on the left chest, accompanied by a black Nike Swoosh and white Abanca sponsorship branding across the chest.
The FC Penafiel 26-27 home shirt is available now through the club's official webshop, priced at €59.99.
Nigeria Women Update Crest With 10 Stars
At the 2026 Women's Africa Cup of Nations (WAFCON), defending champions Nigeria featured a special detail on their shirts: 10 stars added above their crest. The "Super Falcons" had never worn stars on their kits in previous WAFCONs.
The 10 stars represent Nigeria's 10 continental titles, celebrating their history as the most dominant team in African women's football. Big thanks to our Vietnamese partner @jerseystory_vn for the collage image.
Chelsea 26-27 Away Kit Debuted
Chelsea have officially debuted their new 26-27 away kit during their pre-season friendly against Tottenham Hotspur at Accor Stadium in Sydney, Australia. Made by Nike, the new change strip features a solid black base paired with Midwest Gold trim, marking the club's return to a predominantly black away design.
The shirt features a minimalist standalone gold lion crest on the chest, replacing the full traditional club badge. Gold piping traces the shoulder seams and side panels, while an intricate gold laurel wreath graphic borders the collar and sleeve cuffs to match design elements on Chelsea's 26-27 home kit.