Schalke Sign Veltins Kit Sponsorship Deal
Jul 27, 2023, by Pat
FC Schalke 04 today announced Veltins as their new kit sponsor. The Sauerland-based brewery had adorned Schalke's chest in the past and also holds the rights to the Veltins Arena until 2027.
FC Schalke 04 faced a last-minute scramble to find a new shirt sponsor after meinAuto.de exercised its termination right due to a company sale. The search for a replacement was complicated and uncertain until just 25 hours before the first match of the season.
Although the partnership is limited to one season, both parties are satisfied with the financial terms. The exact amount remains undisclosed, but rumors suggest Veltins' commitment surpasses typical Bundesliga sponsorships.
FC Schalke 04's new sponsorship deal with Veltins is reportedly worth a higher single-digit million amount, with the shirt sponsorship accounting for about 3 million euros of the package price.
The new Schalke 23-24 jerseys with the Veltins logo are already available for pre-order for €89.95.
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Adidas Argentina Messi Farewell Kit Teased
Adidas and the Argentine Football Association have teased a special-edition commemorative jersey celebrating Lionel Messi for his final appearance with the national team. Following the announcement of his retirement from international duty after a legendary career spanning 207 caps and 125 goals, Messi is set to wear the bespoke design in his farewell match against Benin at the Estadio Monumental on October 6, 2026.
The unique kit departs from the traditional striping format, opting for a sky-blue base accented by a single broad white central stripe. Tonal rays inspired by the Sun of May radiate across the front and back of the torso. In a rare personal touch, Messi's signature 'M' logo replaces the traditional Adidas performance logo on the right chest in metallic gold, balanced by the gold-accented three-star Argentina crest on the left. The crew-neck collar and sleeve cuffs are finished in black with sleek gold edging.
On the reverse, the shirt features gold 'MESSI 10' printing framed by the radiant sunburst motif, topped by a small Sun of May emblem just below the rear collar. Messi previewed the shirt on social media with the message "One last match... A jersey for a lifetime," offering a fitting tribute as he prepares to close his historic international chapter.
