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Xavi Simons Signs Puma Deal, Will Headline Puma King Silo

Dutch football prodigy Xavi Simons has been announced as the new face of Puma King, signing a long-term partnership with the sports company.

With a professional debut at the age of 17 for Paris Saint Germain and an impressive record of 24 goals and 13 assists in 34 games for PSV Eindhoven last season, Simons is considered one of the most exciting players in Europe. He has also appeared in the UEFA Champions League and represented the Netherlands in the 2022 FIFA World Cup.

"Puma is a brand with so much football history and is at the top of their game. The Puma King is iconic – some of the best players in the game have worn this boot like Johan Cruyff and Maradona, so it’s an honor to step into the new generation of KING. I can’t wait to kick-off the new season, there is so much I want to achieve in my career and I’m ready to write my own history."

Johan Adamsson, Global Director of Sports Marketing and Sports Licensing at PUMA said "We are incredibly excited to have secured the signature of a player of his caliber at such a young age, who has already been shortlisted for best young player in the world. Xavi Simons is the type of player who has been the talk of the football world for years, and he will continue to captivate fans for years to come. At 20 years old, Xavi is already proving himself as one of Europe's top players, and we believe his trajectory knows no bounds."

Xavi Simons was previously sponsored by Adidas and was recently also spotted wearing New Balance boots. This likely means that NB were also looking to sign up the player.

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