Chelsea to NOT Announce Infinite Athlete Kit Sponsorship Deal Tomorrow
Sep 1, 2023, by Pat
Update, Friday, September 1, 2023: According to the latest information from people close to the deal, the club will not be announcing a new partnership with Infinite Athlete tomorrow. It is looking increasingly likely that this will not happen until after the international break when the Premier League return to action. This has been revealed by football sponsor insider Łukasz Bączek (@Lu_Class_).
Update 28 August 2023: The wait seems to be over. Chelsea are reportedly set to announce a £40m per season sponsorship deal with Infinite Athlete, according to Football London. The Premier League authorities have approved the deal.
Update: The player images for Infinite Athlete are already prepared by Chelsea and the Premier League (the deal has not been approved yet). This could be seen in the latest episode of Transfer Update (German Sky Sports), featuring Chelsea's Trevoh Chalobah (another Bayern target) and legendary German transfer expert @Plettigoal (Florian Plettenberg).
Update: The Premier League authorities are still reviewing Chelsea's deal with Infinite Athlete, according to sports finance expert Łukasz Bączek (@Lu_Class_). Chelsea are in search of a sponsor to match their £40m partnership with Three.
Pictures online show Chelsea's stars doing media duties before the new season. Chelsea TV presenter Olivia Buzaglo holds a different version of the shirt with Infinite Athlete's logo, as spotted by @RikiJerarquia.
Footy Headlines have created a mock-up of how the Infinite Athlete logo will look in the Chelsea 2023-24 away kit.
8 August 2023: Chelsea to Sign Infinite Athlete Kit Sponsorship Deal
According to various outlets, Chelsea FC's new front-of-shirt sponsor for the 2023-24 season will be "Infinite Athlete."
Mock-up via @DeanCFC_
As per Matt Law, it is uncertain whether the deal will be finalized in time for the upcoming Liverpool game. The club's approach has been centered on securing the right deal rather than rushing for an agreement before their first Premier League match.
Just a day earlier, it was announced that sports technology startup Tempus Ex Machina, known for its machine learning-powered FusionFeed technology, had acquired Biocore, an injury analytics firm, and was rebranding as Infinite Athlete.
The startup aims to revolutionize sports technology by creating an "operating system for sport" that benefits fans, athletes, and the broader industry. The technology merger will allow for the automatic generation of personalized highlights and clips through FusionFeed. Partners include Chelsea FC, San Francisco 49ers, and Pac-12 college sports conference.
Do you like the look of the Infinite Athlete logo on Chelsea's kit? Comment below.
Ayr United 26-27 Away Kit Released
Ayr United have officially revealed their away kit for the 2026-27 Scottish Championship season. It follows the white and black home kit that was unveiled earlier in April.
Tanjong Pagar United Reveal Controversial New AI Logo
Following a recent change in club management, Singapore Premier League side Tanjong Pagar United have introduced a new club crest for the 2026-27 season. First spotted in an AFC licensing document earlier this month, the updated emblem replaces the club's traditional hand-drawn badge with a modernized design that has quickly drawn criticism from fans for looking overly generic and being AI-generated (it probably was).
The new management took charge on June 1, but there is currently no official confirmation on whether the team's kit colors will also be altered to complement the newly introduced visual identity.
Arsenal 26-27 Away Pre-Match Shirt & Shorts Leaked
We have new images of the Arsenal 2026-27 away pre-match shirt and the away shorts.
The Adidas Arsenal 2026-27 away pre-match shirt introduces a retro-inspired design with a navy blue base and contrasting yellow raglan sleeves. Both the Adidas Trefoil logo on the right chest and the iconic Arsenal cannon on the left chest are colored in striking red.
This pre-match shirt is part of the wider Adidas Originals away collection designed to complement Arsenal's upcoming 2026-27 away jersey. The full range, which is also expected to include lifestyle items such as jackets and hoodies, is anticipated to launch in late July or early August 2026.
Brazil and Japan 2026 World Cup Round of 16 Kits Confirmed
FIFA has confirmed the kits for the 2026 World Cup round of 16 match between Brazil and Japan. Brazil will wear their traditional primary uniform consisting of yellow shirts, blue shorts, and white socks, with the goalkeeper in purple. Japan will play in their reserve kit, featuring an off-white shirt paired with black shorts and socks, while their goalkeeper will wear green.
Cristiano Ronaldo to Wear Nike Mercurial Superfly 11 'Gold Scorpion' Boots Tonight
Cristiano Ronaldo is set to debut the special-edition pair of Nike Mercurial Superfly 11 Elite 'Gold Scorpion' boots against Colombia.
The exclusive gold boots, featuring a distinct scorpion motif, commemorate his historic achievement of becoming the first player to score in six consecutive World Cup tournaments.
We do not expect Cristiano to wear the Regen edition Mercurial in a match, even though he might give them a go in training.
Neftçi PFK 26-27 Home Kit Released
The Neftçi PFK 2026-27 home kit has been officially released today. Made by Kappa, the new Neftçi PFK 2026-27 home shirt introduces a classic design that brings back the club's traditional black and white stripes.
FC Barcelona 26-27 Away Goalkeeper Kit Leaked
Official pictures of the FC Barcelona 2026-27 away goalkeeper kit have been leaked online courtesy of @opaleak. The design perfectly complements the recently revealed player version of the away uniform, featuring the same pattern.
