Chelsea to NOT Announce Infinite Athlete Kit Sponsorship Deal Tomorrow
Update, Friday, September 1, 2023: According to the latest information from people close to the deal, the club will not be announcing a new partnership with Infinite Athlete tomorrow. It is looking increasingly likely that this will not happen until after the international break when the Premier League return to action. This has been revealed by football sponsor insider Łukasz Bączek (@Lu_Class_).
Update 28 August 2023: The wait seems to be over. Chelsea are reportedly set to announce a £40m per season sponsorship deal with Infinite Athlete, according to Football London. The Premier League authorities have approved the deal.
Update: The player images for Infinite Athlete are already prepared by Chelsea and the Premier League (the deal has not been approved yet). This could be seen in the latest episode of Transfer Update (German Sky Sports), featuring Chelsea's Trevoh Chalobah (another Bayern target) and legendary German transfer expert @Plettigoal (Florian Plettenberg).
Update: The Premier League authorities are still reviewing Chelsea's deal with Infinite Athlete, according to sports finance expert Łukasz Bączek (@Lu_Class_). Chelsea are in search of a sponsor to match their £40m partnership with Three.
Pictures online show Chelsea's stars doing media duties before the new season. Chelsea TV presenter Olivia Buzaglo holds a different version of the shirt with Infinite Athlete's logo, as spotted by @RikiJerarquia.
Footy Headlines have created a mock-up of how the Infinite Athlete logo will look in the Chelsea 2023-24 away kit.
8 August 2023: Chelsea to Sign Infinite Athlete Kit Sponsorship Deal
According to various outlets, Chelsea FC's new front-of-shirt sponsor for the 2023-24 season will be "Infinite Athlete."
Mock-up via @DeanCFC_
As per Matt Law, it is uncertain whether the deal will be finalized in time for the upcoming Liverpool game. The club's approach has been centered on securing the right deal rather than rushing for an agreement before their first Premier League match.
Just a day earlier, it was announced that sports technology startup Tempus Ex Machina, known for its machine learning-powered FusionFeed technology, had acquired Biocore, an injury analytics firm, and was rebranding as Infinite Athlete.
The startup aims to revolutionize sports technology by creating an "operating system for sport" that benefits fans, athletes, and the broader industry. The technology merger will allow for the automatic generation of personalized highlights and clips through FusionFeed. Partners include Chelsea FC, San Francisco 49ers, and Pac-12 college sports conference.
Do you like the look of the Infinite Athlete logo on Chelsea's kit? Comment below.
Vintage Football Shirts
from Cult Kits
2004/05 Etzella Ettelbruck #3 Home Shirt (XL) Nike
1998 R9 Boot – Tote Bag
2003/04 Juventus Del Piero #10 L/S Home Shirt (L) Nike
2000/02 Liverpool Fowler #9 European Home Shirt (XXL) Reebok
2008/09 Chelsea Drogba #11 Home Shirt (L) Adidas
1991 Cruzeiro GK Shirt (L) Finta
2020/21 Lyon *Mint* Adidas Training Jacket (M)
2004/05 AC Milan Inzaghi #9 *Player Issue* Home Shirt (M) Adidas
2008/09 DC United Track Jacket (XXL) Adidas
1999/00 Argentina Track Jacket (M) Reebok
Konyaspor 26-27 Special Kit Vote
Turkish Super Lig side Konyaspor has officially handed the design reins to its supporters by launching a fan vote to select the club's 2026-27 alternative kit, with three bespoke Hummel designs currently up for debate.
The "Anatolian Eagles" are offering a diverse menu of choices: a vibrant green-and-white checkered pattern that evokes a classic retro feel, a clean half-and-half vertical split with intricate chevron detailing on the sleeves, and a minimalist white base featuring a sharp green horizontal band across the chest.
In a nod to the club's heritage, the poll is scheduled to close this Friday, May 15 at exactly 19:22 - a tribute to the club’s founding year.
Vote here now: https://www.konyaspor.org.tr/forma-oylama
UEFA Unveil Official 2026 Champions League Final Jersey for Budapest
UEFA have officially unveiled the commemorative jersey for the 2026 Champions League final, set to take place at the Puskás Aréna on May 30, 2026. The limited-edition shirt celebrates the culture and architecture of Budapest, combining local inspiration with signature Champions League branding.
The jersey features a modern graphic design with abstract paint-splatter effects and architectural references inspired by the Hungarian capital. On the front, the shirt includes a stylized illustration of the Puskás Arena alongside the iconic Champions League starball logo, while the official Budapest 2026 final emblem appears centrally on the design. The back carries the number “26”, completing the event-specific identity.
UEFA will make the shirt available through the official Champions League store and selected retailers in Budapest ahead of the final. The jersey will also appear in EA Sports FC 26 Ultimate Team during a special in-game campaign running from May 23 to 30.
What do you think of UEFA’s official Budapest 2026 final jersey? Let us know in the comments below.
