Chelsea to NOT Announce Infinite Athlete Kit Sponsorship Deal Tomorrow
Sep 1, 2023, by Pat
Update, Friday, September 1, 2023: According to the latest information from people close to the deal, the club will not be announcing a new partnership with Infinite Athlete tomorrow. It is looking increasingly likely that this will not happen until after the international break when the Premier League return to action. This has been revealed by football sponsor insider Łukasz Bączek (@Lu_Class_).
Update 28 August 2023: The wait seems to be over. Chelsea are reportedly set to announce a £40m per season sponsorship deal with Infinite Athlete, according to Football London. The Premier League authorities have approved the deal.
Update: The player images for Infinite Athlete are already prepared by Chelsea and the Premier League (the deal has not been approved yet). This could be seen in the latest episode of Transfer Update (German Sky Sports), featuring Chelsea's Trevoh Chalobah (another Bayern target) and legendary German transfer expert @Plettigoal (Florian Plettenberg).
Update: The Premier League authorities are still reviewing Chelsea's deal with Infinite Athlete, according to sports finance expert Łukasz Bączek (@Lu_Class_). Chelsea are in search of a sponsor to match their £40m partnership with Three.
Pictures online show Chelsea's stars doing media duties before the new season. Chelsea TV presenter Olivia Buzaglo holds a different version of the shirt with Infinite Athlete's logo, as spotted by @RikiJerarquia.
Footy Headlines have created a mock-up of how the Infinite Athlete logo will look in the Chelsea 2023-24 away kit.
8 August 2023: Chelsea to Sign Infinite Athlete Kit Sponsorship Deal
According to various outlets, Chelsea FC's new front-of-shirt sponsor for the 2023-24 season will be "Infinite Athlete."
Mock-up via @DeanCFC_
As per Matt Law, it is uncertain whether the deal will be finalized in time for the upcoming Liverpool game. The club's approach has been centered on securing the right deal rather than rushing for an agreement before their first Premier League match.
Just a day earlier, it was announced that sports technology startup Tempus Ex Machina, known for its machine learning-powered FusionFeed technology, had acquired Biocore, an injury analytics firm, and was rebranding as Infinite Athlete.
The startup aims to revolutionize sports technology by creating an "operating system for sport" that benefits fans, athletes, and the broader industry. The technology merger will allow for the automatic generation of personalized highlights and clips through FusionFeed. Partners include Chelsea FC, San Francisco 49ers, and Pac-12 college sports conference.
Do you like the look of the Infinite Athlete logo on Chelsea's kit? Comment below.
Al Shabab 26-27 Home & Away Kits Released
Saudi Pro League side Al Shabab has officially revealed its new home and away kits for the 26-27 season, manufactured by local brand Offside. The home shirt presents a traditional look featuring bold black and white vertical stripes alongside a classic black collar. Meanwhile, the away jersey features a sleek black base highlighted by elegant gold details, shoulder piping, and a subtle graphic pattern across the torso.
Sunderland 26-27 Third Kit Released
Sunderland AFC and Hummel have officially unveiled the club's new 26-27 third kit, drawing inspiration from the city's rich history of glassmaking. The new design boasts a deep blue base covered in a repeating tonal stained-glass graphic pattern, which incorporates the classic football emblem from Sunderland's iconic ship badge.
Elevating the shirt's look are metallic copper accents used for the retro Sunderland crest on the chest and the Hummel branding on the shoulders. The outer back neck area features the inscription "Glass Making Since The 7th Century" in matching copper text, paying homage to Monkwearmouth's historic St Peter's Church and the roots of local craftsmanship.
The Sunderland 26-27 third kit is accompanied by a broader capsule collection, including a matching varsity jacket and pre-match warm-up range, with official availability starting August 14, 2026.
Alcorcón 26-27 Away Kit Released
Spanish club AD Alcorcón and kit supplier Kappa have officially launched the team's new away strip for the 26-27 season. The new uniform brings a bold design to the pitch, combining a distinct color scheme with Kappa's signature template elements.
The Kappa AD Alcorcón 26-27 away shirt features a deep green base paired with striking red accents across the shoulders. All technical details and branding, including the monochromatic AD Alcorcón crest, the Kappa Omini logos on the chest and shoulders, and the main front sponsor, are applied in a vibrant red tone.
Completing the set, the new away kit is paired with green shorts featuring red side panels, alongside matching green socks. The full uniform is available through the club's official online store.
Woking FC 26-27 Away Kit Released
National League side Woking FC and kit maker Erreà have officially unveiled the club's new away kit for the 26-27 season. This follows the earlier launch of their new home shirt.
The Woking FC 26-27 away jersey features a yellow base detailed with thin vertical navy pinstripes. Navy accents are applied to the collar and sleeve cuffs, accompanied by subtle gold trimming on the sleeves. The kit is finished with a monochromatic navy club crest and matching sponsor branding from Nuffield Health across the chest.
For the home shirt, Woking sticks to tradition with a classic half-and-half red and white design. It features black ribbing around the crew collar and sleeve cuffs with white accent lines, maintaining a clean look for the 26-27 campaign.
Swansea City 26-27 Third Kit Released
Swansea City and Joma have officially launched the club's new third kit for the 26-27 Championship season. The new strip completes the Swans' kit collection for the campaign, offering a sleek look inspired by the local coastline.
The Joma Swansea City 26-27 third shirt features a black base overlaid with a subtle tonal wave pattern across the body. A classic polo collar and matching sleeve cuffs feature crisp white piping, complemented by silver-white detailing for the Joma logo, principal sponsor AG1, and the standalone swan crest.
As with the home and away jerseys, Welsh identity is embedded throughout the shirt, with "ABERTAWE" printed on the upper back neck and the club slogan "Ein Hanes. Ein Dyfodol. Ein Ffordd." featured inside the collar label. Black shorts and socks complete the new Swansea City 26-27 third kit.
