Google Place Giant Logo on Kits as New German Women's Bundesliga Main Sponsor
Aug 29, 2023, by Chris
German Women's Bundesliga club SGS Essen unveiled their new 2023-2024 kits last Sunday. With it, we get a look at the new German Women's Bundesliga league badge.
Starting July 1, the German Women's Bundesliga discontinued their old name and partnered with a famous new naming rights sponsor, "Google Pixel". Google replace Flyeralarm.
German Women's Bundesliga 23-24 Kits Sleeve Badge
As part of the deal, all 2023-24 German Bundesliga kits feature the league's new sleeve badge. The white box features the "Google Pixel Frauen-Bundesliga" logo. On smaller shirts, it is gigantic and almost as big as the shirt it goes over. The new badge touches the sleeve cuffs by a few millimeters for smaller shirts.
"Google Pixel" will remain on the sleeves until June 30, 2027. It remains to be seen if the logo will be updated on a later day, but Footy Headlines do not expect so.
Meanwhile, Apple TV show off in the MLS to make a nicely incorporated sleeve sponsor logo.
SGS Essen 23-24 Women's Kits
Made by Puma, the new Essen 2023-2024 kits feature modern looks based on standard designs.
What is a bit odd is that Essen have a purple home shirt, a blue away kit, and a green cup kit. None of the shirts would be considered light by FIFA rules. It remains to be seen if they will wear a makeshift kit in any of their 2023-2024 matches.
Essen 23-24 Women's Home Kit
Essen 23-24 Women's Away Kit
Essen 23-24 Women's Cup Kit
Essen 23-24 Women's Goalkeeper Kits
Too big? What are your thoughts on the new sleeve badge of the German Women's Bundesliga? Comment.
Thailand Forced to Change Kits at 2026 FIFA ASEAN Cup
According to Ball Stand Thailand, the Thailand national team and Warrix must modify their kits for the 2026 FIFA ASEAN Cup, as the current uniform violates FIFA regulations.
Laws 4 of the IFAB players' equipment prohibits any political, religious, or personal slogans, statements, or images on match shirt.
Thailand’s 2026–27 kits by Warrix feature an pattern of the national anthem lyrics. Although national anthem lyrics are not explicitly classified as prohibited text, incorporating a full sentence from the anthem or extracts with ideological undertones onto the kit is still considered a violation of slogan regulations.
Raphinha Becomes Brazil's New Number 10
Raphinha officially wore Brazil's iconic No. 10 shirt for the first time in a friendly against Australia, becoming the latest player to inherit the famous number following Neymar's departure from the national team after the 2026 World Cup.
The Barcelona forward is no stranger to the shirt, having already worn No. 10 several times during Brazil's 2026 World Cup qualifying campaign when Neymar was unavailable.
Kelme Brisbane Roar 26-27 Home, Away, Third & Goalkeeper Kits Released - No More Cikers
Brisbane Roar and Spanish brand Kelme have officially launched the club's new kit collection for the 26-27 A-Leagues campaign. The drop represents the manufacturer's first full league set for the Queensland side after signing a three-year technical partnership earlier this year, succeeding previous supplier Cikers.
The 26-27 home kit marks a return to the club's traditional orange and black combination. The jersey features a textured orange base, black trim along the collar and cuffs, and is completed with black shorts and orange socks. The away jersey provides a crisp contrast with an off-white base accented by maroon detailing and shorts, celebrating Queensland's traditional sporting colour. Across the jerseys, the men's team features new primary partner Focus Construct on the front, while the women's shirts display Ausenco.
A major highlight of the release is the retro theme seen across the alternate designs. The vibrant blue third kit revives Brisbane Roar's original 2005 logo above an embossed lion graphic sweeping across the bottom front, accented with orange details. The retro crest also takes center stage on the maroon goalkeeper shirt, which features an elegant polo collar framed by orange piping.
Leicester City 26-27 Third Kit Released
Leicester City and Adidas have officially unveiled their new third kit for the 26-27 season. Arriving seven weeks into the campaign, the fresh strip introduces a distinct look that rounds off the Foxes' wardrobe for the year, joining the blue home and maroon away shirts.
The Adidas Leicester City 26-27 third jersey pairs an off-white base with green vertical pinstripes running down the front. The collar, sleeve cuffs, and signature Three Stripes on the shoulders are also finished in matching green. The standout element of the shirt is the club crest, which replaces the standard full-color badge with a minimalist green fox head emblem. The Adidas Performance logo sits opposite in matching green, while the men's version features BC.GAME and the women's team kit showcases King Power sponsorship.
White shorts and socks with green accents complete the full strip. The Leicester City 26-27 third kit is currently available for pre-order via the club's official online store, with deliveries scheduled to commence in October.
Purple Real Madrid 26-27 Originals Collection Leaked
A brand new lifestyle collection from Real Madrid and Adidas have been leaked via online stores, giving a full look onto its purple Originals tracksuit.
The design of the jacket is identical to away anthem jacket range from the German brand this season, featuring a white horizontal band with a yellow/orange trim. Both logos are displayed in monochrome white, match with the shoulder three-stripes. The full tracksuit is expected to be used as pre-match outfit or anthem jacket, depending the club's own intention.
What do you think of the new Real Madrid 26-27 Originals collection? Let us know in the comments below.
Adidas Argentina Messi 'Farewell' 2026 Kit Leaked - Coming Soon
@EldenMonitors has leaked the launch images of the special Adidas Argentina Messi “Farewell” 2026 jersey, which is set to be released soon.
