Google Place Giant Logo on Kits as New German Women's Bundesliga Main Sponsor
Aug 29, 2023, by Chris
German Women's Bundesliga club SGS Essen unveiled their new 2023-2024 kits last Sunday. With it, we get a look at the new German Women's Bundesliga league badge.
Starting July 1, the German Women's Bundesliga discontinued their old name and partnered with a famous new naming rights sponsor, "Google Pixel". Google replace Flyeralarm.
German Women's Bundesliga 23-24 Kits Sleeve Badge
As part of the deal, all 2023-24 German Bundesliga kits feature the league's new sleeve badge. The white box features the "Google Pixel Frauen-Bundesliga" logo. On smaller shirts, it is gigantic and almost as big as the shirt it goes over. The new badge touches the sleeve cuffs by a few millimeters for smaller shirts.
"Google Pixel" will remain on the sleeves until June 30, 2027. It remains to be seen if the logo will be updated on a later day, but Footy Headlines do not expect so.
Meanwhile, Apple TV show off in the MLS to make a nicely incorporated sleeve sponsor logo.
SGS Essen 23-24 Women's Kits
Made by Puma, the new Essen 2023-2024 kits feature modern looks based on standard designs.
What is a bit odd is that Essen have a purple home shirt, a blue away kit, and a green cup kit. None of the shirts would be considered light by FIFA rules. It remains to be seen if they will wear a makeshift kit in any of their 2023-2024 matches.
Essen 23-24 Women's Home Kit
Essen 23-24 Women's Away Kit
Essen 23-24 Women's Cup Kit
Essen 23-24 Women's Goalkeeper Kits
Too big? What are your thoughts on the new sleeve badge of the German Women's Bundesliga? Comment.
Peterborough United 26-27 Away Kit Released
League One side Peterborough United have officially launched their new Puma away kit for the 2026-27 season. The strip was unveiled during the club's Fan Zone Fun Day event on July 4, following the release of their home kit earlier in the summer.
The Peterborough United 2026-27 away shirt showcases a contemporary design that aligns with the club's new direction. It features a black base with rose gold accents. It also prominently features the club's newly introduced crest, marking a fresh chapter for the team.
Kashiwa Reysol 26-27 Kits Released
Japanese J1 League club Kashiwa Reysol has officially unveiled its new 2026-27 kits, which are once again designed and manufactured by Yonex. The official launch on July 4 follows a short teaser video released earlier in the week and coincided with the announcement of the club's squad and player numbers for the upcoming season.
The Kashiwa Reysol 2026-27 kits feature a striking design centered around the concept of "Break the Light." The home shirt incorporates the club's traditional yellow and black colors, separated by dynamic geometric patterns that symbolize moving through the light. The away and keeper kits mirror the design in different colors.
Robey KVC Westerlo 26-27 Home Kit Released - No More Nike
Belgian club KVC Westerlo has unveiled their new 2026-27 home kit, marking the beginning of a new partnership with Robey Sportswear. The Dutch brand takes over from Nike, which had supplied the club's kits since 2022.
The Robey KVC Westerlo 2026-27 home shirt features the club's traditional yellow and blue colors. Launched with the slogan 'Designed for you. Worn by you. Because you are Westel,' the design aims to celebrate the strong bond between the team, its supporters, and the local Kempen region.
AS Roma 26-27 Away Kit Leaked - Shirt + Shorts + Socks
We have the first official image of the Adidas Roma 2026-2027 away socks. They nicely round off the design.
VVV-Venlo 26-27 Home Kit Released
Netherlands second-division side VVV-Venlo have officially unveiled their 2026-27 home kit, made by Swedish sportswear brand Craft.
The new jersey features a clean and classic design in the club's traditional yellow and black colors, reflecting the identity of both the club and the city of Venlo.
The VVV-Venlo 2026-27 home kit will be available from Monday, July 6, 2026, through the club's official physical and online fanshops.
What do you think of the new VVV-Venlo 2026-27 home kit? Let us know your thoughts in the comments below.