Chelsea to Announce Infinite Athlete Main Sponsor Deal Today
Update: Chelsea have got the approval for their deal with Infinite Athlete, and could announce their new front-of-shirt sponsorship deal with Infinite Athlete today, Wednesday, according to The Telegraph. The deal is reportedly worth £40 million and will be valid until the end of this season.
In addition, there is the possibility of a partnership with Infinite Athlete as a sleeve sponsor starting in the 2024-2025 season. The Chelsea players will wear new shirts with the Infinite Athlete logo against Fulham on Monday, 2 October 2023.
Chelsea x Infinite Athlete - Announcement Today
Done. Chelsea will today announce a front-of-shirt sponsorship with Infinite Athlete
🚨Final fee of £40m until the end of this season, reduced slightly
🚨From the 24/25 season, the possibility of partnership as a sleeve sponsor
🚨The players will wear new shirts against Fulham
Update: Chelsea have released their third kit for the 2023-2024 season, which will debut this weekend away to Bournemouth. It was the final kit release of the season and once again it came without a sponsor. The Chelsea Infinite Athlete has apparently still not been approved by the Premier League... We imagined what the 23-24 Chelsea third kit would look like with the Infinite Athlete logo, worn by Enzo Fernandez.
8 September 2023: Infinite Athlete to Become Chelsea Kit Sponsor For One Season Only, Riyadh Air Candidate for 24-25 Season
In an update provided by football sponsor expert Łukasz Bączek this evening, we get more info about Chelsea's sponsor situation.
Chelsea Sponsorship Update
Chelsea's deal with Infinite Athlete is still not officially approved. It seems very likely that it will be - however, Infinite Athlete and Chelsea will be only their front-of-shirt sponsor for the ongoing season. The sponsorship fee is expected to be around £43m.
Kaiyun Sports, a betting company that target a Chinese audience despite betting being banned in the country, reportedly offered £38m, were close to securing the sponsorship deal, but it ultimately went to Infinite Athlete.
Infinite Athlete will also become the sleeve sponsor from the 24-25 season onwards.
Meanwhile, Riyadh Air are a potential front-of-shirt sponsor from the 24-25 season. We have created a mock-up of how the blue, orange, and white Chelsea 24-25 kit could look.
Chelsea Sponsorship Update by Łukasz Bączek
🚨Infinite Athlete will be front-of-shirt sponsor during the ongoing season
🚨The sponsorship fee will be ca. £43m
🚨IA will become a sleeve sponsor from the 24/25 season
🚨Kaiyun were close it seems and they offered £38m
🚨Riyadh Air are a potential front-of-shirt sponsor from the 24-25 season
Do you think we will see the Infinite Athlete logo on Chelsea's kits next weekend? Let us know in the comments below, and make sure to follow @Lu_Class_ for more football sponsor insights.
FC Barcelona 26-27 Home Kit Spotted on Sale Ahead of Official Launch
The FC Barcelona 26-27 home kit has been spotted on sale well before its official presentation. The new Nike jersey is currently available for purchase at JD Sports in Thailand, both in physical retail stores and online.
The early availability appears to be happening in multiple regions, with reports from fans mentioning sightings in stores across the United States.
Schlotterbeck Deliberately Wears His Football Socks the Wrong Way Round
Borussia Dortmund and Germany defender Nico Schlotterbeck has a very specific habit regarding his matchday attire. The centre-back deliberately wears his football socks the wrong way round - the back is on the front, and the front is on the back.
In 2025, the Borussia Dortmund & Germany center back once told SPORT1 that this was one of his unique habits.
