Worse Than Jeep on Home, Better on Third? Juventus Women Announce Fem Shirt Sponsor Deal
Juventus Women have announced Women's news platform Fem as their official shirt sponsor for the upcoming 2023-24 season.
Fem, which is part of the GEDI Group, is an online forum that caters to women's interests such as news, fashion, relationships and wellbeing, and from now, also women's football.
Juventus Women x Fem Shirt Sponsor Deal
The Juventus shirt will feature the website's logo on the home, away, third and training kits for the campaign in Serie A and the Women’s Champions League.
The red logo breaks the color scheme of the home kit
While the logo features an unfitting red on the home kit, it is more friendly for the away kit. There is no info on how it will look on the away kit yet.
We have created two mock-ups of how it could look in more kit-friendly colors - a yellow one plus a black one.
The website's general manager, Daria Bernardoni, said that the partnership with Juventus will allow Fem to tell the stories of female athletes who share their passion but face daily challenges in sport and in life.
In addition to the presence of Fem's logo on Juventus Women's shirts, an in-depth hub filled with news, videos and special content will be available on the website.
More than two weeks after the announcement, it is still not possible to buy the kits
The Adidas Juventus 23-24 kits with the new FEM Women's sponsor are not available to buy, despite the announcement having been made already more than two weeks ago.
Check out all Juve kits on Football Kit Archive
What's your verdict on Juve's Women's sponsor and the sponsor being red on the home kit? Comment below.
Vintage Football Shirts
from Cult Kits
2009/10 Barcelona Messi #10 Home Shirt (L) Nike
2010/11 Real Zaragoza Paredes #3 *Player Issue* L/S Away Shirt (M) Adidas
1985 Adidas 'Rio F' Football Boots (10.5)
Iconic Liverpool Shirts A3 Print
2002/04 Spain Joaquin #22 Away Shirt (M) Adidas
2013 Netherlands *BNWT* Vs Romania Home Shirt (S) Nike
1996/98 Club America C.Blanco #10 Home Shirt (XL) Adidas
2012/13 USA Howard #1 *Player Issue* GK Shirt (L) Nike
1991/92 Celtic Home Shirt (XL) Umbro
2014/15 Bayern Munich Gotze #19 Away Shirt (L) Adidas
We have two new images of the Barcelona 26-27 home kit. For us, it is one of the nicest of the past few years.
Adidas Germany 'Alternate History' 1992 Collection Leaked
Update - Friday, May 22, 2026: Thanks to our follower @Julifu90, we have an image of the t-shirt of the Adidas Germany EQT 1992 retro collection. It is set to be released in the coming days.
We have the first image of a unique new Adidas Germany retro jacket, showcasing an intriguing new approach from the sportswear brand.
While the design instantly evokes strong nostalgia for the 1990s, this upcoming release is actually an "alternate history" creation. Despite its highly authentic vintage appearance and period-accurate details, this specific track jacket never actually existed in the official Adidas catalogues during the 1990s, making it a brand new addition to their retro-focused lifestyle collection.
To achieve this convincing old-school aesthetic, Adidas has utilized their classic 1992 template as the structural foundation for the design. The garment features a vibrant green base that heavily nods to Germany's traditional away kits of the era. The colors of the German national flag are cleverly completed on the sleeves through large geometric blocks that also recreate the 3 stripes.
The same jacket will also be released for Spain and other Adidas national teams.
River Plate 26-27 Home & 125th Anniversary Kits Leaked + Training
We can give you a first look at the River 26-27 training look, plus new images of the home and 125 years kit.
