Worse Than Jeep on Home, Better on Third? Juventus Women Announce Fem Shirt Sponsor Deal
Sep 6, 2023, by Chris
Juventus Women have announced Women's news platform Fem as their official shirt sponsor for the upcoming 2023-24 season.
Fem, which is part of the GEDI Group, is an online forum that caters to women's interests such as news, fashion, relationships and wellbeing, and from now, also women's football.
Juventus Women x Fem Shirt Sponsor Deal
The Juventus shirt will feature the website's logo on the home, away, third and training kits for the campaign in Serie A and the Women’s Champions League.
The red logo breaks the color scheme of the home kit
While the logo features an unfitting red on the home kit, it is more friendly for the away kit. There is no info on how it will look on the away kit yet.
We have created two mock-ups of how it could look in more kit-friendly colors - a yellow one plus a black one.
The website's general manager, Daria Bernardoni, said that the partnership with Juventus will allow Fem to tell the stories of female athletes who share their passion but face daily challenges in sport and in life.
In addition to the presence of Fem's logo on Juventus Women's shirts, an in-depth hub filled with news, videos and special content will be available on the website.
More than two weeks after the announcement, it is still not possible to buy the kits
The Adidas Juventus 23-24 kits with the new FEM Women's sponsor are not available to buy, despite the announcement having been made already more than two weeks ago.
Check out all Juve kits on Football Kit Archive
What's your verdict on Juve's Women's sponsor and the sponsor being red on the home kit? Comment below.
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No More Volt: Reebok Santa Cruz 26-27 Third Kit Released
Brazilian club Santa Cruz FC and Reebok have officially unveiled the team's new third kit for the 26-27 season. Titled "A Profecia de 57", the special-edition release celebrates two defining moments in the club's history: the 1957 anthem written by Capiba that coined the nickname "O Terror do Nordeste", and the 2016 Copa do Nordeste title that fulfilled the prophecy ten years ago.
The Reebok Santa Cruz 26-27 third jersey introduces an elegant black and gold design. Across the black base, intricate golden fractured lines trace the geographical outline of Brazil's Northeast region. The front of the shirt features Santa Cruz's classic interlocking SCFC monogram badge rendered in metallic gold, mirrored by Reebok's vector logo on the opposite side. A sharp v-neck collar with gold trim and matching sleeve cuffs complete the look.
Subtle commemorative emblems highlighting "A Profecia de 57" and "O Terror do Nordeste" decorate the release alongside gold numbering on the reverse. Matching black shorts and socks with gold accents complete the new Santa Cruz third uniform.
