No More In-House Kits - FC St. Pauli Sign Puma Kit Deal
Update: St. Pauli officially announced that they have signed a deal with Puma, who return after 24 years. In addition, 11teamsports will remain the exclusive finishing partner - it remains to be seen if St. Pauli will get 100% bespoke kits from Puma.
The partnership between FC St. Pauli and Puma places a significant emphasis on sustainability. The St Pauli 2024-2025 kits and training attire will be made from recycled fabrics, showcasing their commitment towards circularity and a circular economy.
FC St. Pauli's brand, DIIY, will continue to exist for special occasions and promotional events, often in partnership with Puma.
FCSP President Oke Göttlich highlighted the significance of this partnership, stating, "For FC St. Pauli, the collaboration with Puma brings heightened visibility, expanded collaborative opportunities, and enhanced economic stability through a globally recognized brand. Our ambitious sustainability goals would have remained unattainable without a major partner, or would have necessitated substantial entrepreneurial risks."
Notably, PUMA are also relocating a substantial portion of FC St. Pauli's outfit production to Europe [Turkey and a new factory in Portugal], benefiting from structures and expertise developed through FCSP merchandising and DIIY.
St. Pauli Puma Kit Deal - Key Facts
- St. Pauli have signed a deal with Puma for 2024-2025 season and beyond - no length announced
- DIIY, FC St. Pauli's brand, will continue to exist for special occasions, possibly special kits
- The kits and training attire will be made from recycled fabrics
- Puma pay almost 2 million Euro/year
- Puma are relocating a substantial portion of FC St. Pauli's outfit production to Europe
21 October 2023: No More In-House Kits - FC St. Pauli to Sign Puma Kit Deal
FC St. Pauli and PUMA join forces in a long-term partnership, emphasizing sustainability and shared values. This collaboration sets new standards with recycled fabrics and circular economy principles while strengthening FC St. Pauli's commitment to a sustainable future.
Older fans of FC St. Pauli may fondly recall the club's history with Puma jerseys, last worn from 1997 to 2000 and previously from 1988 to 1990. Now it has been confirmed by Gol de Sergio that St. Pauli are going to return to Puma, after Bild first spread rumors it.
Since 2021, St. Pauli's players have sported the club's own brand, DiiY, with remarkable success. The absence of an official outfitter contract has been balanced by the significant sales of these beloved jerseys.
Puma St. Pauli Kit Deal
The new Puma St. Pauli kit deal is set to be on Puma's second level, below the top teams but with the same importance as other popular teams like Lens, Fenerbahce, and PSV Eindhoven. This means St. Pauli will get custom kits, which will be available to buy in the whole of Europe, and possibly even outside of Europe.
Puma, in partnership with soccer outfitter 11teamsport, have been associated with the Kiez club since 2020. Furthermore, St. Pauli have been offering an exclusive Future Z 1.4 soccer shoe.
As with their own brand, St. Pauli remain committed to one crucial aspect - sustainability. St. Pauli manager Bernd von Geldern emphasizes the importance of sustainability in their decision-making process. It remains to be seen if Puma will release particularly sustainable kits for the club.
Check out classic St. Pauli kits on Football Kit Archive
Do you like St. Pauli are returning to Puma jerseys? Comment below.
Vintage Football Shirts
from Cult Kits
1979 ICONIC BOOT – TOTE BAG
1985/86 Schalke L/S Home Shirt (S) Adidas
2013/14 Everton #11 Home Shorts (XXXL) Nike
2004/05 Juventus Trezeguet #17 L/S Home Shirt (S) Nike
2008/09 DC United Track Jacket (XXL) Adidas
1994 Argentina Reusable Face Mask
2007/08 Thonon Évian Grand Geneve F.C. #9 L/S Home Shirt (XL) Adidas
2012 Great Britain Adidas Olympics Training Polo (XL)
2016/17 Germany Away Shirt (S) Adidas
2001/02 Real Madrid Centenary Rain Jacket (M) Adidas
Adidas Leeds United 26-27 Retro Lifestyle Kit Leaked
Adidas Originals will release a retro collection for Leeds United. Recreated by kit insider @KamilBerberler using FIFA Kit Creator, this new lifestyle release promises a heavily nostalgic aesthetic.
The Adidas Leeds United 26-27 Originals shirt features a deep navy blue base, elevated by a tonal, all-over pattern made entirely of classic Adidas Trefoil logos. A strong vintage identity is established through the crisp white Trefoil and the club's universally beloved 'smiley' crest on the chest. The crest and colors are the same used for the Leeds 26-27 away kit, which is yellow, navy, and white.
The long-sleeve silhouette is finished with vibrant yellow shoulder piping, white Three Stripes down the arms, and thickly striped navy, white, and yellow cuffs.
Nike Cryo Shot Mercurial R9 Ronaldo Colorway Leaked - New Images
Nike has shared fresh detailed images of the Cryo Shot Mercurial R9 in the iconic Ronaldo colorway. The model reworks the classic Mercurial Vapor R9 silhouette, originally worn by the Brazilian star during the 1998 World Cup, as a lifestyle sneaker under the new Cryo Shot line.
The colorway uses Varsity Royal and Varsity Maize with metallic silver accents along with black and sail details. It carries the style code IQ8160-400 and will retail for $210.
The pair is scheduled to release on June 30, 2026, as part of Nike's Summer 2026 lineup that adapts multiple heritage football boots for everyday wear. What do you make of this new R9 version? Let us know in the comments.
Thanks to @vladieboi
FC Isle of Man 2026-29 Home Kit Unveiled
FC Isle of Man has introduced its new home kit for the 2026-29 seasons. The design, produced by Hope & Glory, features the club's red and black colors and was selected by members through a vote.
The replica shirt is an EcoKit with a woven club crest. It will be worn by the team in the North West Counties League Premier Division.
Pre-orders are open via the official club shop until June 5, 2026. What are your thoughts on the latest FC Isle of Man home kit? Let us know in the comments.
Mexico Third Kit Debuts On Pitch vs Ghana
The Mexican national team debuted its new third kit during the friendly against Ghana on May 22 at Estadio Cuauhtémoc. The Adidas design features a black base with a tonal MX pattern, tricolor accents from the Mexican flag on the collar and sleeves, and special embroidery details. The full apparel line was also worn, including the usual sponsorship placements.
https://www.footyheadlines.com/2025/04/mexico-2026-se-kit.html
Released on May 11, the kit forms part of Mexico's preparations for the 2026 FIFA World Cup, which the country will co-host for the third time in its history. It results from a collaboration with Someone Somewhere and emphasizes national unity through the "Somos México" message.
The third kit provides an elegant alternative for when home and away colors clash. What do you think of Mexico's new third kit for the 2026-26 World Cup? Let us know in the comments.
Barcelona Releases Limited LaLiga Victory Box for 2025-26 Season
Barcelona has launched a limited edition LaLiga Victory Box to mark the club's 2025-26 title success. Priced at €499.99, the collection is sold exclusively through the official Barça store and is capped at 1,000 units total across available sizes.
Each box contains a player edition 2025-26 home jersey featuring a special commemorative LaLiga champions inscription, an official champions t-shirt, a numbered victory scarf, and a random limited Panini Instant card. The cards include rare parallels, with only 25 units across the run signed by players including Lamine Yamal, Raphinha, Lewandowski, Pedri, and Gavi.
The release follows Barcelona's league triumph in the 2025-26 campaign. Orders are now open with shipping in approximately two weeks. Would you purchase one of these boxes? Let us know in the comments.
Colo-Colo 26-27 Retro Lifestyle Kit Leaked
Kit tracker Kamil Berberler has posted details of a Colo-Colo x adidas Originals Collection long sleeve jersey. The image has been recreated with the FIFA Kit Creator tool.
The Adidas Originals Colo-Colo 2026 jersey is based on the streamlined template, in a no-nonsense black and white colorway. It has a black base with contrasting white logos.
Coritiba 26-27 Away Kit Released
Coritiba has officially revealed its new away jersey for the 2026-27 season. Produced by Diadora, the shirt known as the Jogadeira draws inspiration from the nighttime landscape of Curitiba, reflecting urban lighting, traditional architecture, and the club's deep roots in the city through the 'Curitiba é Coritiba' campaign.
The design emphasizes a dark green base with thinner white vertical stripes for a more contemporary look. It features a white polo collar with matching accents on the shoulders, sleeves, and cuffs. The club crest is on the left chest and the Diadora logo appears in white on the right. A custom jacquard pattern references historic republican posts along Rua XV de Novembro, connected to the 'Pelo Mundo Vai Brilhar' theme.
White shorts and green socks round out the kit. It is now available at official Coxa Store locations and online.
What do you think of the new Coritiba away shirt? Let us know in the comments.
Hokkaido Consadole Sapporo 30th Anniversary 26-27 Home Kit Released
Hokkaido Consadole Sapporo have announced their new home kit for the 2026-27 season made by Mizuno. The shirt celebrates the club's 30th anniversary and is set to be worn in all official matches throughout the campaign.
The design retains the team's traditional red and black vertical stripes but incorporates a starry sky pattern between them, drawing from the Hokkaido prefecture flag. It also features a special centered 30th anniversary badge marking the milestone.
The kit supports the club's push for promotion back to the J1 League.
What do you think of the new Hokkaido Consadole Sapporo 2026-27 home kit? Let us know in the comments.
France 2026 World Cup Numbers Announced
France head coach Didier Deschamps has officially announced his 26-man squad for the 2026 FIFA World Cup in North America. Following the announcement, the French Football Federation (FFF) has also revealed the official squad numbers that the Les Bleus will wear during the tournament.
The squad features a blend of experienced veterans and exciting young talent. As expected, superstar Kylian Mbappé will wear the iconic number 10 shirt, while Antoine Griezmann's former number 7 has been given to Ousmane Dembélé.
Here is the complete list of the France squad and their official numbers for the 2026 World Cup:
Goalkeepers
1 – Brice Samba (Rennes)
16 – Mike Maignan (AC Milan)
23 – Robin Risser (Lens)
Defenders
2 – Malo Gusto (Chelsea)
3 – Lucas Digne (Aston Villa)
4 – Dayot Upamecano (Bayern Munich)
5 – Jules Koundé (Barcelona)
15 – Ibrahima Konaté (Liverpool)
17 – William Saliba (Arsenal)
19 – Theo Hernandez (Al Hilal)
21 – Lucas Hernandez (PSG)
26 – Maxence Lacroix (Crystal Palace)
Midfielders
6 – Manu Koné (AS Roma)
8 – Aurélien Tchouaméni (Real Madrid)
13 – N'Golo Kanté (Fenerbahçe)
14 – Adrien Rabiot (AC Milan)
18 – Warren Zaïre-Emery (PSG)
Forwards
7 – Ousmane Dembélé (PSG)
9 – Marcus Thuram (Inter Milan)
10 – Kylian Mbappé (Real Madrid)
11 – Michael Olise (Bayern Munich)
12 – Bradley Barcola (PSG)
20 – Désiré Doué (PSG)
22 – Jean-Philippe Mateta (Crystal Palace)
24 – Rayan Cherki (Manchester City)
25 – Maghnes Akliouche (Monaco)
France, drawn into Group I, will face Iraq, Norway, and Senegal in the group stage as they aim for their third World Cup title.