Waterford Announce New Balance Kit Deal
- New Kit Partner: Waterford FC has partnered with New Balance for a multi-year deal, starting in 2024.
- Partnership Scope: The deal includes the First-Team, Academy, and Community Teams.
- Kit Availability: The 2024 home kit and leisurewear will be available in-store from December 1st, and online in the New Year.
Waterford FC have announced a multi-year deal with New Balance as their new kit partner starting from 2024.
This partnership extends to the First-Team, Academy, and Community Teams.
The New Balance Waterford 2024 home kit and leisurewear range will be available for sale in-store on December 1st, with online sales starting in the New Year.
Curiously, the announcement image features an interesting graphic in the background - perhaps we could see the same design on the 2024 home kit as well.
John Carden, Managing Director of Sports Hub Group, (the UK and Ireland licensee for New Balance), added “We’re proud to be working in partnership with Waterford FC and can’t wait for fans to see the kit and training wear we have designed for the club”.
Marc O’Donovan-Wyatt (Waterford FC Chief Operating Officer) said: “After exploring the market thoroughly, the team have done an outstanding job in securing a partnership with an organisation whose values and ambitions are so aligned to ours. We’re both ambitious, determined and focused on realising our potential together for many years to come….. The Blues are Back!”
Vintage Football Shirts
from Cult Kits
1992 Manchester United GK -93 Reusable Face Mask
2019/20 AC Milan *BNWT* Black Stadium Jacket (Multiple Sizes) Puma
1997/99 Rangers Gascoigne #8 Home Shirt (L) Nike
1994 Club America Reusable Face Mask
1993/94 Yokohoma Marinos Tracksuit Bottoms (XL) Mizuno
2003/04 Czech Republic Home Shirt (XL) Puma
Argentina Veron Bootleg Tee
1994 France -96 Reusable Face Mask
2009/11 Italy FIGC Referee *BNWT* L/S Shirt (XS) Diadora
Biggie Metro Stars A3 Print
New Adidas Three Stripes Become Even Thicker Sometimes
The new Adidas 2026-2027 kits have been worn around the whole of Europe this weekend. With more and more on-pitch debuts, another feature of the new kits becomes obvious.
Instead of utilizing traditional stitched-on fabric strips or standard heat-pressed decals, the famous Three Stripes are now directly engineered into the woven fabric of the side panels. This has the effect that the bigger 3 stripes get even bigger when the shirt is stretched.
Umbro Launches Nations 2026 Collection
Umbro has released the Nations collection, inspired by the 2026 World Cup. The designs are available for **Brazil, Argentina, France, England, Japan and Morocco**. Rather than official team replicas, the pieces feature authorial reinterpretations with custom color palettes, exclusive graphics, crests and typography developed specifically for the project.
Each jersey includes symbolic details tied to the respective nation's identity, balancing minimalist and bolder approaches. Umbro Brazil director Eduardo Dal Pogetto noted that the aim was to go beyond traditional sportswear and create pieces representing the energy and identity of various nations with a modern outlook for daily use.
The jerseys are available now on the official Umbro Brazil website and select retailers, priced at R$349.99.
Arsenal Switches to Home Kit for Title Celebrations
After securing the Premier League title while playing in their Trefoil-adorned third kit, the Arsenal squad made a deliberate wardrobe change into their traditional 25-26 red and white home kit to actually lift the trophy.
This evokes memories of FC Barcelona, who famously wore orange but switched to their home shirt for the title lifting. In contrast to Arsenal, Barcelona just switched the shirt and kept the orange shorts and socks.
Do you like teams switching into their primary colors after the final whistle to ensure historic celebrations are captured in their iconic home kits?
Manchester City Debuts 26-27 Home Kit
Man City did not wear the special golden inscription for Pep Guardiola. This edition was exclusively available at the stadium store, limited to 500 shirts.
Atalanta, Marseille & Wolfsburg Change Logos for 26-27 Season
Vietnamese kit freaks Chuyện Áo Đấu have created a nice infographic of three European teams' logo changes for the 26-27 season. All of them have one thing in common - they are circular.
The underlying reasoning for this widespread circular design trend across modern football is primarily driven by digital functionality and commercial scalability. Circular, stripped-down logos provide a sense of visual balance and are significantly easier to apply across various media, ranging from tiny social media avatars to global lifestyle merchandise.
However, this rush toward extreme minimalism is increasingly alienating traditional football supporters and risking a severe homogenization of the sport's visual landscape.
For Wolfsburg, the change was praised by fans, as the Zinnen crest has been the fans' favorite design ever since. For Atalanta, it was also rooted in history, while OM was the biggest update.
