Adidas to End X Silo, Teases the Return of the F50 Boots
- Adidas X Silo Ending: Adidas will discontinue the X silo of football boots after 8 years of development, with the X Crazyfast being the final version.
- F50 Boot Return: Adidas is bringing back the F50 football boot as a replacement for the X silo, with a planned release in summer 2024.
- F50 Upgrades: The next-gen Adidas F50 2024 boots have been significantly upgraded, featuring a smoother upper, improved shoe form, and redesigned soleplate.
Update: Adidas has just posted a photo of the iconic colorways of the Adizero F50 shoe, hinting at the return of the F50 silo this summer.
something is loading 🔁 time to bring some beauties from the past⏳ pic.twitter.com/UlXDqps3l2
— adidas Football (@adidasfootball) May 14, 2024
The Adidas Advancement collection will be released on June 3, 2024, but the F50 shoe in this collection may be released earlier.
After more than 8 years of development, from X 15 to X Crayzfast, Adidas will officially end the X silo and will bring back the F50 football boot as the next-gen replacement for the Adidas X boot from 2024.
Next-Gen Adidas F50 2024 Boots
Below you can see one of the colorways of the upcoming 2024 Adidas F50 cleats.
The next-gen Adidas F50 2024 football boots have been significantly upgraded compared to the Adidas X Crazyfast boots, with a smoother upper and shoe form, and a redesigned soleplate.
After 8 years of development (2015-2023), the Adidas X silo has a total of 9 versions:
- X 15
- X 16
- X 17
- X 18
- X 19
- X Ghosted
- X Speedflow
- X Speedportal
- X Crazyfast
The X Crazyfast will be the last-ever generation of the X silo before it makes way for the F50 2024. It is expected that the F50 2024 boot will be released in the summer 2024, in time for Euro 2024.
Do you like that Adidas will bring back the F50 brand? Comment below.
Campobasso 26-27 Home, Away & Third Kits Revealed
Italian Serie C side Campobasso FC have officially unveiled their new Nike home, away, and third kits for the 2026-27 season.
They introduce designs based on teamwear but nicely customised by the team.
The home retains the classic stripes, the away comes with a navy vertical stripe, while the third is black and gold.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.