Euro 2024 Kit Battle - Nike Leads
- Kit Makers: Nike will outfit the most teams at Euro 2024 with 9, followed by Adidas (6) and Puma (4).
- Dominant Brands: Adidas, Nike and Puma make up the overwhelming majority of brands in the competition.
- Limited Changes: There aren't major kit sponsorship changes since 2020, except that Italy is now sponsored by Adidas.
Update: French football equipment specialists Footpack have created a nice chart showing off the Euro 2024 kit makers. Nike leads with 9 teams, ahead of Adidas (6 teams) and Puma (4 teams).
Update: All teams for Euro 2024 are now set. The last three teams that have qualified will be kitted out by Macron (Georgia), Nike (Poland), and Joma /Ukraine - they will only switch to adidas after the euro). Footy Headlines is looking at the kit battle of brands.
Uefa Euro 2024 Football Kit Battle: Adidas, Nike, Puma Dominate
We will see six brands in the UEFA Euro 2024: Adidas, Nike, Puma, Macron, Hummel, and Joma. However, the big three brands—Adidas, Nike, and Puma—dominate heavily.
Nike is the most represented brand with nine teams (37.5%), followed by Adidas with six teams (25%), and Puma with four teams (16.66%). Smaller account for five teams only - Macron and Joma have two, Hummel one.
Euro 2012, 2016 & 2020 Kit Battles
Compared to 2020, there are no significant changes, except for Italy, which Adidas now sponsors.
👕👕👕 Check out all old UEFA Euro kits on Football Kit Archive
Which brand/team do you think will dominate the UEFA EURO 2024? Let us know in the comments below.
Good or Bad? Rexona Armpit Sponsorship on 2026 World Cup Referee Shirts
Update - Tuesday, June 23, 2026: Following our publication, Rexona contacted us to provide additional context on the activation.
According to Ben Curtis, Global Brand Vice President for Rexona at Unilever, the sponsorship is intended to highlight fourth officials, who "may not always be the focus of attention but are at the centre of some of football's most intense and anticipated moments," as part of Rexona's "It Won't Let You Down" campaign during the FIFA World Cup 2026. "They need to remain cool and calm under pressure - That's exactly why this partnership is such a natural fit for Rexona."
The 2026 World Cup referee shirts feature one of the most amusing and strategic sponsorship placements seen in football. Deodorant brand Rexona has their logo positioned directly under the armpits of the match officials' jerseys, creating a highly contextual advertising opportunity.
The Rexona logo remains largely hidden during regular play but becomes clearly visible whenever a referee raises their arms to signal a free kick, award a penalty, or issue a card. This placement perfectly matches the deodorant product being advertised, resulting in a memorable piece of marketing on the sport's biggest stage.
While this specific placement has caught the attention of fans during the 2026 tournament, it is not entirely unprecedented. A similar concept was previously executed in Brazil, where Avanço deodorant sponsored the armpits of Corinthians. However, Rexona's execution at a World Cup brings the clever concept to a massive global audience.
Adidas Al Qadsiah 26-27 Home & Away Kits Released - No More Nike
Saudi Pro League club Al Qadsiah has officially unveiled its new 2026-27 home and away kits, marking the beginning of their new partnership with adidas after switching from previous supplier Nike.
Revealed on June 23, 2026, the inaugural adidas strips feature simple, standard designs without bespoke detailing. The home kit is presented in the club's traditional red and yellow colors, while the away shirt offers a stylish white and red look.
FC Barcelona 26-27 Training Top Leaked
Images of the FC Barcelona 2026-27 training top have been leaked online by Barca kit collector @memorabilia1899.
Hamburg 26-27 Anthem Jacket Released
The new Hamburger SV 2026-27 anthem jacket has been launched.
Produced by Adidas, the jacket features a clean design based on the Adidas 2026 jacket template. It is predominantly white with contrasting black Three Stripes running down the sleeves and a black Adidas performance logo on the right chest.
RKAV Volendam 26-27 Away Kit Released
Dutch Tweede Divisie club RKAV Volendam has officially released its new Jako away kit for the 2026-27 season.
Serving "as a tribute to the home front", the fully sublimated shirt features a white base with a graphic design on the lower part. It is complemented by an orange V-neck collar, sleeve cuffs, and hem. All sponsor logos, including the large Kraaus graphic across the chest, as well as the RKAV Volendam crest, are applied in a matching shade of orange to complete the cohesive look.