Euro 2024 Kit Battle - Nike Leads
- Kit Makers: Nike will outfit the most teams at Euro 2024 with 9, followed by Adidas (6) and Puma (4).
- Dominant Brands: Adidas, Nike and Puma make up the overwhelming majority of brands in the competition.
- Limited Changes: There aren't major kit sponsorship changes since 2020, except that Italy is now sponsored by Adidas.
Update: French football equipment specialists Footpack have created a nice chart showing off the Euro 2024 kit makers. Nike leads with 9 teams, ahead of Adidas (6 teams) and Puma (4 teams).
Update: All teams for Euro 2024 are now set. The last three teams that have qualified will be kitted out by Macron (Georgia), Nike (Poland), and Joma /Ukraine - they will only switch to adidas after the euro). Footy Headlines is looking at the kit battle of brands.
Uefa Euro 2024 Football Kit Battle: Adidas, Nike, Puma Dominate
We will see six brands in the UEFA Euro 2024: Adidas, Nike, Puma, Macron, Hummel, and Joma. However, the big three brands—Adidas, Nike, and Puma—dominate heavily.
Nike is the most represented brand with nine teams (37.5%), followed by Adidas with six teams (25%), and Puma with four teams (16.66%). Smaller account for five teams only - Macron and Joma have two, Hummel one.
Euro 2012, 2016 & 2020 Kit Battles
Compared to 2020, there are no significant changes, except for Italy, which Adidas now sponsors.
👕👕👕 Check out all old UEFA Euro kits on Football Kit Archive
Which brand/team do you think will dominate the UEFA EURO 2024? Let us know in the comments below.
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This addition comes as part of a wider trend of specialized badges seen on national team kits during the 2026 World Cup. Alongside standard tournament patches, various players have been spotted wearing insignias denoting their debut or legacy status.
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