James Rodríguez Officially Joins New Balance
Dec 2, 2023, by Phan Tich Giay
- New Balance Sponsorship: James Rodríguez has signed with New Balance to be an ambassador for their Tekela boots after a period without a boot sponsor.
- Adidas Contract End: Adidas did not renew James Rodríguez's contract at the end of 2022 due to his declining performance.
- Potential Wider Deal: New Balance will also be making kits for São Paulo, suggesting the deal with James Rodríguez could extend beyond just boots.
After almost a year without a football boot sponsor (from the end of 2022), Colombian football star James Rodríguez has officially signed a contract with New Balance to become a New Balance Tekela boot ambassador.
James Rodríguez x New Balance Deals
With his contract with Adidas set to expire at the end of 2022, James has worn a variety of boot brands including Nike Tiempo, Mizuno Morelia Neo 3 and since August until now, he regularly wears New Balance Tekela shoes.
After an outstanding performance at the 2014 World Cup, James became the top star at the time. However, James was unable to maintain his form and played increasingly poorly. As a result, Adidas decided not to renew James' contract at the end of 2022.
Interestingly, New Balance will also be making the kits of São Paulo from 2024, replacing Adidas. James Rodríguez's deal with New Balance could extend beyond just his football boots.
Is New Balance the right choice for James Rodríguez? Let us know in the comments below.
Dortmund 26-27 Away Kit Leaked
Official photos of the Borussia Dortmund 26-27 away kit have appeared online, showcasing Puma's stealthy new design for the club's upcoming campaign. The shirt is built around a dark anthracite and black base, giving BVB a sleek look away from home. Big thansk to @KamilBerberler.
The jersey's defining feature is an all-over tonal abstract lightning bolt graphic woven into the fabric. Adding a touch of classic detail, Puma has included a buttoned collar with white contrast inserts at the back, paired with matching white trim on the sleeve cuffs. The BVB crest and Puma cat logo stand out in vibrant yellow, with the Vodafone sponsor logo placed prominently across the chest.
The full kit is completed with matching black shorts and black socks featuring white cuff details and yellow BVB 09 text.
Deportivo Genésis 26-27 Home, Away & Third Kits Released
Honduran clib Deportivo Genésis have unveiled their new home, away and third kit ahead of the 26-27 season, made by local customizing brand Humminbird Printz.
The three designs share strong connection with the club's traditional colors: a blue home shirt with dark blue detailing, a striking away jersey with blue base and white gradient hoops, and a white third kit featuring classy blue pinstripes.
What do you think of Deportivo Genésis 26-27 kits by Humminbird Printz? Let us know in the comments below.
CD Feirense 26-27 Away Kit Released
Portuguese Liga Portugal 2 club CD Feirense have officially unveiled the 2026-27 away kit. Made by Kelme, the new shirt introduces a distinctive look inspired by the club's "A Nossa Segunda Pele" (Our Second Skin) campaign.
The Kelme CD Feirense 2026-27 away shirt features a predominantly white base with a subtle grey graphic across the front, creating a reptile skin-inspired texture. A classic polo collar and monochromatic silver detailing complete the design, including a metallic-effect club crest for a refined finish.
What do you think of the new CD Feirense 2026-27 away kit? Let us know your thoughts in the comments below.
Tigres 26-27 Away Kit Leaked - 10 New Pictures
Footy Headlines can now leak 10 new pictures of the Adidas Togres 26-27 away kit. Thanks to uncleyudh_jersey.
The new shirt is predominantly navy blue with a wide gold horizontal band across the chest, housing an oversized "TIGRES" wordmark, complemented by gold Adidas shoulder stripes, sleeve accents, trim, crest, and sponsor logos.