Juventus to End Jeep Deal
Jan 3, 2024, by Phan Tich Giay
- End of Partnership: Juventus will end their sponsorship deal with Jeep after the 2023-24 season.
- Seeking New Sponsor: Juventus is actively searching for a new main shirt sponsor to replace Jeep from the 2024-25 season onwards.
- Financial Goals: Juventus seeks a new sponsor that will bring in at least 50 million euros per season.
Juventus are preparing to end their deal with Jeep and are said to be looking for a new front-of-shirt sponsor to replace them from the 2024-25 season.
Juventus to End Jeep Deal
Juventus' current deal with Jeep runs until June 2024. The famous American automobile company has been the club’s main jersey sponsor since the 2012/13 campaign.
Juventus are currently looking for a new sponsor that will bring in at least 50 million euros per season (the current contract with Jeep brings in 45 million euros per season for Juventus).
Juventus Chief Football Officer Francesco Calvo has been actively seeking opportunities to collaborate with companies from Saudi Arabia and the Gulf region, as well as American companies in the telecommunication sector, but so far no results have been forthcoming.
Check out all Juventus x Jeep kits on Football Kit Archive.
When do you think Juventus will end their contract with Jeep? Which brand would you like to see on the Juventus shirts from the 24-25 season? Comment below.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
