Gladbach Announces New Main Shirt Sponsor Deal
Feb 28, 2024, by Chris
- New Sponsor: Gladbach has replaced Flatex with Reuter, an online bathroom products store, as their new main shirt sponsor.
- Deal Details: The Reuter sponsorship is for two years, with an option for a third, and will pay Gladbach approximately 11 million euros per year based on success, and the Reuter logo will match the kit colors.
- Sponsorship Ranking: This 11 million Euro deal places Gladbach above average in the Bundesliga, but still below top clubs such as Bayern Munich and Borussia Dortmund.
Gladbach, the traditional German football club, has announced that online bathroom products store Reuter will be its new main sponsor, replacing online broker Flatex whose contract expires in the summer.
Gladbach Signs Main Shirt Sponsor Deal With Reuter
The Reuter logo will be visible on the players' shirts for two years with an option for a further year.
For Gladbach's kit, Reuter is favorable compared to Flatex. The Reuter logo will certainly be in the same colors as the kit - no more unfitting orange on Gladbach's kits.
Reuter, a company with a turnover of over 350 million euros, will pay approximately 11 million euros a year depending on success. This is more than 3% of the company's turnover - we do not think that the contract will run any longer than the fixed two or three years (for example, Spotify pays Barcelona 70 million Euro, which is 0.6% of Spotify's turnover).
VfL head of marketing, Guido Uhle, expressed the club's desire for long-term partnerships. The 11 million euro annual fee places Gladbach above average among Bundesliga clubs, though still lower than clubs such as Wolfsburg (exaggerated 70 million Euro deal with Volkswagen), Bayern Munich (50 million Euro), Borussia Dortmund (40 million Euro - Evonik plus 1&1), and RB Leipzig (exaggerated? 35 million from Red bull).
Reuter is now the 12th shirt sponsor in VfL's history, following brands like Natural Gas, Datsun, Jever, and Flatex.
Do you like Gladbach's new main sponsor? Let us know in the comments below.
All-New Adidas Crazylight Pro Concept Boots Revealed
Adidas has offered an intriguing look at the future of speed footwear at its Home of Innovation showcase held at the brand's headquarters in Herzogenaurach. Among several radical prototypes displayed across various sports categories, the standout for football was the striking Adidas Crazylight Pro concept, inspected during the event by Real Madrid forward Rodrygo. Big thanks to sr4u_josh.
The Crazylight moniker has long represented the pinnacle of lightweight engineering for Adidas, tracing back to the featherweight 99g and 135g F50 Adizero models of the mid-2010s through to modern experimental speed releases. This new Crazylight Pro concept pushes that design ethos even further, featuring an ultra-thin, semi-translucent upper finished in a crisp white, solar red, and black palette. Dynamic, curving support lines run along the forefoot and midfoot, creating an external skeleton designed to hold the foot securely without adding unnecessary bulk.
The most futuristic element sits on the underside, where Adidas revealed a chrome outsole constructed around an intricate skeletal frame. Spreading outward from the center in an organic, web-like pattern, the metallic structure anchors the studs while carved-out sections expose a translucent red base plate to shave off every possible gram. While Adidas has not announced a retail release for this exact model, concepts from the Crazylight Pro could provide an early preview of technology destined for upcoming generations of the F50 speed line in future seasons.
AS Nancy-Lorraine 26-27 Third & Fourth Kits Released
French club AS Nancy-Lorraine and Decathlon have officially launched the club's new third and fourth shirts for the 26-27 season. Following the release of their classic red-and-white home shirt and geometric away strip earlier this summer, the new drop delivers two distinctive looks deeply tied to regional history and meaningful causes.
The AS Nancy 26-27 third kit is predominantly dark navy with elegant soft pink accents, finished with a classic polo collar for a vintage-chic aesthetic. Across the front, an intricate tonal graphic takes inspiration from the Gothic vaults of Nancy's famous Palais Ducal, layered over the club's historical vertical stripes. In place of the standard modern crest, Decathlon has applied an oversized 1970s thistle emblem on the chest, while a centenary tribute to the Stade Marcel Picot sits on the back of the neck.
Alongside the navy shirt, the club also presented the AS Nancy 26-27 fourth kit. Dedicated to the upcoming Octobre Rose campaign in support of breast cancer awareness, it reverses the color palette with an all-pink look complemented by navy details and the retro thistle badge. While the third kit is already available for purchase, the fourth kit will be released as a strictly limited edition.
Next-Gen Adidas Predator 2027 Second Main Boots Leaked - 7 New Images
Footy Headlines can now leak 7 new pictures of the next-gen Adidas Predator 2027 'second main' boots. Although it is a fake, the design is identical to the real one.
The new Adidas Predator 27 'Second Main Pack' boots feature a light blue base with white details, including a subtle speckled texture, white Three Stripes, matching blue laces, and a translucent icy blue soleplate with white elements.
Adidas F50 Hyperfast '2027 First Main Pack' Boots Leaked - 6 New Images
Footy Headlines can now leak 6 new pictures of the new Adidas F50 Hyperfast 2027 'first main' boots. Although it is a fake, the design is identical to the real one.
The '2027 First Main Pack' boots boast a spectacular, warm-toned color gradient inspired by a summer evening sky, transitioning from solar yellow to vivid orange, magenta pink, and deep purple, contrasted by solid black Adidas three stripes.
Macron Showcases Rimini Calcio Hooped Shirt in 'Unveilievable' Campaign
Italian sportswear brand Macron has spotlighted an eye-catching Rimini Calcio 1912 shirt as part of its ongoing 26-27 "Unveilievable" campaign. Celebrating the club's identity under the label's "Fashion in Sport" banner, the design offers a sharp, vintage-inspired hooped aesthetic that complements the team's traditional red and white quartered look.
The shirt is defined by bold red and white horizontal hoops, each red band carrying subtle fine lines running horizontally across the fabric. A ribbed V-neck collar and matching cuffs feature coordinated red and white striped trims, while a raised, metallic-effect heritage crest sits prominently on the chest. The historic emblem incorporates the Arch of Augustus, the city's red cross shield, and an old-school leather football. Sleeve graphics round out the local touch, featuring the pirate motif of Rimini landmark Bounty on the right sleeve alongside La Mi Ma branding on the left.
Rolled out as part of Macron's broader 26-27 portfolio campaign, the release demonstrates the Italian brand's emphasis on bespoke design across every tier of its club roster. While Rimini continue their campaign on the pitch in their signature checkered shirts, this hooped edition offers a stylish tribute to more than a century of club heritage.