Looks Awful: Juventus Announces Zondacrypto Kit Sleeve Sponsor Deal
Feb 2, 2024, by Chris
- Sponsorship Deal: Juventus has partnered with Zondacrypto, a Polish crypto exchange, as their sleeve sponsor for the rest of the 2023-2024 season.
- Branding: Zondacrypto's logo will appear on player jerseys and in the stadium, though the logo design has been criticized for clashing with the team's colors.
- Financial Details: The financial terms of the deal are undisclosed, but it replaces Bitget, a former sponsor with an annual value of €7 million.
Today, Italian football club Juventus announced that Zondacrypto will become the official crypto exchange and sleeve sponsor of the team for the remainder of the 2023-2024 season.
Polish Crypto Company Zondacrypto Becomes Juventus Sleeve Sponsor
The partnership will see Zondacrypto's logo prominently featured on Juventus players' jerseys for half of the season, alongside stadium branding during home matches for the next two seasons.
Official logo (top) and adapted logo (bottom) for the sleeves
The multicolor Zondacrypto logo does not look good on the kit, clashing with the black, white, and yellow colors of the shirt.
Zondacrypto slightly adapted its wide logo for the kit, placing the icon of the branding to the top and ditching the gradient of the lettering.
The financial terms of the Juventus Zondacrypto deal are not known. Zondacrypto takes over from Bitget, whose deal had a value of €7m annually. BitGet and Juventus ended their partnership before the start of this season - Juventus played without a sleeve sponsor for six months.
Founded in Poland, Zondacrypto is a regulated cryptocurrency exchange market in Europe, with over 1.2 million active users, authorized to operate in Italy, Lithuania, Slovakia, Estonia, and Canada.
Are you lucky that the Zondacrypto logo will only feature on the sleeves for half a season? Let us know in the comments below.
First Time in 12 Years: Juventus Bring Back Long-Sleeved Kits on Pitch
Making his Juventus debut in the match against AC Milan, Nick Woltemade was the only Juventus player on the pitch wearing long sleeves. Excluding special-edition kits, the German strike became the first Bianconeri player made this choice since Andrea Pirlo and Claudio Marchisio back in the 13-14 season.
Remarkably, even Cristiano Ronaldo, a long-sleeve icon, never wore one during his time in Turin.
Liverpool Could Use a Text-Only Turkish Airlines Sponsor?
Liverpool have announced that Turkish Airlines will become the club's new shirt sponsor from the 2027-28 season, ending the Reds' 17-year partnership with Standard Chartered.
While early fan concepts have used Turkish Airlines' familiar circular bird logo above the wordmark, a text-only sponsor could also be a realistic option.
The airline previously used a simplified two-line “TURKISH AIRLINES” wordmark on River Plate's shirts between 2019 and 2022, while Turkish clubs such as Galatasaray and Samsunspor have also used streamlined typographic versions of the branding.
A text-only layout could give Liverpool's future Adidas shirts a cleaner, less crowded look. The final sponsor application has yet to be confirmed, with the partnership set to begin in June 2027.
