No More Standard Chartered? Liverpool to Get New Main Sponsor From 2027-28 Season
Apr 9, 2026, by Phan Tich Giay
- Sponsorship Change: Liverpool FC is likely ending its partnership with Standard Chartered after the 2026-27 season.
- Long-Term Partnership: Standard Chartered has been Liverpool's main shirt sponsor since the 2010-2011 season, a relationship spanning 17 years.
- Financial Motivation: Liverpool aims to secure a more lucrative sponsorship deal, targeting a global partner willing to pay £70 million or more per season.
Is it the end of an era at Anfield? According to football finance journalist Mo Chatra, Liverpool FC is highly likely to conclude its long-standing partnership with Standard Chartered, paving the way for a brand-new front-of-shirt sponsor starting from the 2027-28 season.
Liverpool to Get New Main Sponsor From 2027-28 Season
The current contract between Liverpool and the banking giant is officially set to run until the end of the 2026-27 season. Current indications suggest that Liverpool has no intention of renewing the agreement once it expires.
Standard Chartered first appeared on the front of Liverpool's kits during the 2010-2011 season. If this split happens as reported, it will mark the conclusion of a massive 17-year relationship.
Over nearly two decades, the Standard Chartered text has become synonymous with the club's modern visual identity. It has featured on countless iconic kits across four different technical sponsors: Adidas, Warrior, New Balance, and Nike. From Steven Gerrard to Mohamed Salah and Virgil van Dijk, the sponsor has been front and center during some of the club's most historic modern moments.
The primary motivation behind seeking a new main sponsor is, unsurprisingly, financial growth.
Liverpool's current deal with Standard Chartered is reportedly worth around £50 million per season, plus moderate bonuses based on major trophy success.
As the commercial landscape of elite football continues to explode, Liverpool's hierarchy is reportedly eager to secure a significantly more lucrative deal. The club is reportedly targeting a new global partner willing to pay £70 million or more per season.
If these financial reports hold true, the upcoming 2026-27 season will be the absolute final campaign featuring the familiar Standard Chartered logo on the chest of Liverpool's shirts.
Liverpool 26-27 Home, Away & Third Kits Leaked
Which global brand would you like to see take over as Liverpool's main sponsor for the 2027-28 season? Will you miss seeing the Standard Chartered logo on the kits? Let us know in the comments below.
FC Dordrecht 26-27 Home Kit Released
Dutch Eerste Divisie club FC Dordrecht has officially launched its new home kit for the 26-27 season, crafted by Capelli Sport. The new uniform stays true to the club's traditional color scheme while offering a refined visual design for the upcoming campaign.
The FC Dordrecht 26-27 home shirt features a green base decorated with a subtle geometric grid graphic pattern across the torso. A prominent white horizontal hoop runs across the chest, framing the main sponsor text. White sleeves with green cuffs, a clean white V-neck collar, and Capelli's trademark shoulder cubes give the kit a structured look.
Positioned on the left side of the chest is the FC Dordrecht crest with the Energiek Dordt text placed directly above, paired with a white Capelli Sport brand mark on the right chest. The kit will be worn throughout FC Dordrecht's 26-27 Eerste Divisie matches.
1. FC Magdeburg 26-27 Third Kit Released
German 2. Bundesliga club 1. FC Magdeburg and technical sponsor Hummel have officially unveiled the club's new third kit for the 26-27 season. Named "Platte", the charcoal and black shirt pays tribute to East German urban architecture and local fan culture.
The 1. FC Magdeburg 26-27 third shirt features a dark base highlighted by a tonal front graphic depicting an M10-type Plattenbau residential building block, an iconic feature of Magdeburg's cityscape since the 1970s. Designed in collaboration with fan group Block U, the kit incorporates street art elements throughout, including customized graffiti-style renderings for main sponsor Humanas on the chest and sleeve sponsor SWM.
Additional details include "Aus der Platte" printed inside the collar alongside graffiti-inspired lettering, white Hummel chevrons on the shoulders, and the founding year 1965 on the upper back. The player names and squad numbers are also presented in a custom graffiti tag font to complete the street-inspired look.
Darmstadt 98 26-27 Away Kit Released
German club SV Darmstadt 98 and kit supplier Craft have officially unveiled the team's new away kit for the 26-27 season. The new strip introduces a refined, retro-inspired aesthetic, featuring an elegant off-white cream base complemented by classic blue details.
The centerpiece of the Darmstadt 26-27 away jersey is a bold royal blue horizontal chest band, which contains a subtle tonal fleur-de-lis pattern inside as a nod to the club's iconic lily symbol. Centered directly above the chest stripe are the blue lily badge and the Craft logo, while main sponsor HAIX is printed inside the chest band in white. Blue detailing on the sleeve cuffs and shoulder seams completes the clean look.
Eintracht Braunschweig 26-27 Away Kit Released
German 2. Bundesliga club Eintracht Braunschweig and technical sponsor Umbro have officially launched the new away shirt for the 26-27 season.
The Umbro Eintracht Braunschweig 26-27 away jersey features a rich blue base paired with elegant gold accents. The collar and sleeve cuffs are detailed in a darker navy blue, with the cuffs featuring a subtle gold patterned trim. The circular club crest, Umbro double diamond logo, and main sponsor BRAWO GROUP are all applied in matching gold accents.
Blue shorts and socks complete the full Eintracht Braunschweig 26-27 away strip.
Queen of the South 26-27 Home & Away Kits Released
Scottish club Queen of the South and technical partner Macron have officially launched the club's new home and away jerseys for the 26-27 season. Designed around the slogan "It's time to Turn The Page," both strips bring distinctive bespoke visuals to the Doonhamers.
The Queen of the South 26-27 home kit features a classic royal blue base highlighted by a subtle vertical wavy pinstripe graphic running down the torso. A white polo collar with contrasting blue tipping is complemented by matching sleeve cuffs, a white Macron hero logo, and the traditional circular club crest.
The 26-27 away kit introduces a clean off-white shade paired with navy blue and maroon detailing along the crew-neck collar and sleeve cuffs. The front of the shirt features a centered layout, placing a raised vintage monogram crest directly below the technical sponsor logo. Both new shirts are available now for pre-order via the official club store.
Barnsley 26-27 Away Kit Released
Barnsley FC and sportswear brand Oxen have officially launched the club's new away kit for the 26-27 season. The new strip is set to make its debut on pitch in Barnsley's pre-season fixture against Lincoln City.
The Oxen Barnsley 26-27 away shirt features a dark navy base covered with a subtle geometric pattern across the body. All branding and sponsor details, alongside a monochrome adaptation of the club crest, appear in a striking bright blue. Crisp white trim on the collar and sleeve cuffs adds contrast, while a "The Tykes" sign-off is placed below the rear collar.
Completing the set, matching dark navy shorts and socks accompany the jersey. The Barnsley 26-27 away kit is available to purchase now through the official club store and online shop.