No More Standard Chartered? Liverpool to Get New Main Sponsor From 2027-28 Season
- Sponsorship Change: Liverpool FC is likely ending its partnership with Standard Chartered after the 2026-27 season.
- Long-Term Partnership: Standard Chartered has been Liverpool's main shirt sponsor since the 2010-2011 season, a relationship spanning 17 years.
- Financial Motivation: Liverpool aims to secure a more lucrative sponsorship deal, targeting a global partner willing to pay £70 million or more per season.
Is it the end of an era at Anfield? According to football finance journalist Mo Chatra, Liverpool FC is highly likely to conclude its long-standing partnership with Standard Chartered, paving the way for a brand-new front-of-shirt sponsor starting from the 2027-28 season.
Liverpool to Get New Main Sponsor From 2027-28 Season
The current contract between Liverpool and the banking giant is officially set to run until the end of the 2026-27 season. Current indications suggest that Liverpool has no intention of renewing the agreement once it expires.
Standard Chartered first appeared on the front of Liverpool's kits during the 2010-2011 season. If this split happens as reported, it will mark the conclusion of a massive 17-year relationship.
Over nearly two decades, the Standard Chartered text has become synonymous with the club's modern visual identity. It has featured on countless iconic kits across four different technical sponsors: Adidas, Warrior, New Balance, and Nike. From Steven Gerrard to Mohamed Salah and Virgil van Dijk, the sponsor has been front and center during some of the club's most historic modern moments.
The primary motivation behind seeking a new main sponsor is, unsurprisingly, financial growth.
Liverpool's current deal with Standard Chartered is reportedly worth around £50 million per season, plus moderate bonuses based on major trophy success.
As the commercial landscape of elite football continues to explode, Liverpool's hierarchy is reportedly eager to secure a significantly more lucrative deal. The club is reportedly targeting a new global partner willing to pay £70 million or more per season.
If these financial reports hold true, the upcoming 2026-27 season will be the absolute final campaign featuring the familiar Standard Chartered logo on the chest of Liverpool's shirts.
Liverpool 26-27 Home, Away & Third Kits Leaked
Which global brand would you like to see take over as Liverpool's main sponsor for the 2027-28 season? Will you miss seeing the Standard Chartered logo on the kits? Let us know in the comments below.
Vintage Football Shirts
from Cult Kits
2018/19 Scotland Schools Adidas Training Jumper (XS)
1990's Nike Tiempo Jr Eleven Football Boots (5.5)
1997 Garcis Template GK Shirt (M)
2014 Mexico Chicharito #14 L/S Home Shirt (S) Adidas
2018/19 Sheffield United Womens #15 Adidas Training Shirt (S) Adidas
1995/97 Boca Juniors (Maradona) #10 *Reissue* BNWT Home (Multiple Sizes) Olan
2025/26 Juventus Mckennie #16 *Authentic* BNWT Home Shirt (M) Adidas
2002/03 Villarreal #3 Away Shirt (XL) Kelme
2000/01 Everton Gerrard #1 GK Shirt (M) Puma
2005/06 Real Madrid Zidane #5 Home Shirt (XL) Adidas
Aston Villa 26-27 Retro Jersey Leaked
Aston Villa x adidas Originals will release a special long-sleeve retro jersey. Apparel tracker Kamil Berberler shared the design, recreated with FIFA Kit Creator.
The Adidas Villa Originals jersey draws on Aston Villa's heritage with claret and blue colorways alongside classic details. It is mainly claret, with sky blue sleeves, plus yellow trim.
The Aston Villa 26-27 Retro Jersey comes with a retro Villans text on the left sleeve.
Liverpool Debut New 2026-27 Home Kit Against Brentford
Liverpool's men's team debuted their new 2026-27 home kit during their Premier League match against Brentford at Anfield on May 24, 2026. The fixture served as the final game of the 2025-26 season, with the players wearing the Adidas strip for the first time in competitive action.
The kit is primarily Active Maroon with white accents and incorporates a geometric pattern inspired by the club's iconic 1989-91 home shirts. It is paired with matching maroon shorts and socks.
https://www.footyheadlines.com/2025/09/liverpool-26-27-home-kit.html
Fans Bring Out Chairs to Honor David Alaba in Emotional Bernabéu Farewell
Real Madrid defender David Alaba was given an emotional send-off by fans at the Santiago Bernabéu during his final home match for the club. Supporters held up plastic chairs as he was substituted, recreating the Austrian's signature celebration that first went viral in 2022 during Real Madrid's Champions League comeback victory against Paris Saint-Germain.
Alaba, aged 33, will leave the club at the end of the 2025-26 season when his contract expires. He has made more than 130 appearances for Real Madrid across five years and collected 11 major trophies, including two La Liga titles and two Champions Leagues.
The chair tribute stems from Alaba spontaneously grabbing and waving a stadium seat in wild celebration during that memorable 2022 night at the Bernabéu, turning the gesture into one of his most recognizable moments with the club.
Sagan Tosu 2026-27 Home and Away Kits Released
Sagan Tosu have announced their kits for the 2026-27 season. Manufactured by New Balance, the new uniforms were officially unveiled by the club on May 23, 2026.
The home kit takes inspiration from sand and spray, tying into the meaning of the club name Sagan and symbolizing how individual elements unite into something stronger. The away kit features a feather-inspired camouflage pattern drawn from the magpie, the team's emblem.
Shibuya City FC 2026 Away Jersey Released
Shibuya City FC, a club in Japan's Kantō Soccer League Division 1, recently released its 2026 away jersey made by Mizuno. The club changed suppliers ahead of the season after previously working with New Era on earlier kits.
The design uses an Urban Blue base color drawn from Shibuya's buildings, concrete and glass. It includes an all-over pattern inspired by the famous scramble crossing, night lights and the district's energy.
New Mexico United 2026 Third Kit Released
New Mexico United have revealed their third kit for the 2026 season. Known as the Vintage Kit and manufactured by Puma, the shirt features a bright turquoise base, a bold foldover collar and a black chest band with the Visit Taos sponsor.
The kit debuted on the pitch during the May 23 home match against Charleston Battery and is now available in unisex, women's and youth sizes through the official team store and website.
MLS Players Wear Special World Cup Flag Jerseys This Weekend
Major League Soccer players are featuring special World Cup-inspired designs on their jerseys during matches on May 23 and 24. The numbers on the backs incorporate the flags of all 48 nations competing in the 2026 FIFA World Cup, set within black or white outlines depending on the base jersey color.
Each player will also wear a flag patch on the front of the jersey representing their declared nationality or citizenship. The customized kits form part of a Send-Off weekend ahead of the MLS break, with the special editions set for a league-wide auction afterward. The World Cup begins on June 11, and the 2025 MLS regular season resumes on July 16.
Celtic 26-27 Retro Jersey Leaked
A long-sleeve jersey from the adidas Originals Collection for Celtic will be launched for the 2026-2027 season. The design follows the streamlined Adidas OG retro template in dark green and incorporates the Celtic Lisbon Lions anniversary crest.
Leak via Kamil Berberler [@KamilBerberler], created with FIFA Kit Creator.
