No More Standard Chartered? Liverpool to Get New Main Sponsor From 2027-28 Season

1 day ago

by PTG

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Sponsorship Change: Liverpool FC is likely ending its partnership with Standard Chartered after the 2026-27 season.
Long-Term Partnership: Standard Chartered has been Liverpool's main shirt sponsor since the 2010-2011 season, a relationship spanning 17 years.
Financial Motivation: Liverpool aims to secure a more lucrative sponsorship deal, targeting a global partner willing to pay £70 million or more per season.

Is it the end of an era at Anfield? According to football finance journalist Mo Chatra, Liverpool FC is highly likely to conclude its long-standing partnership with Standard Chartered, paving the way for a brand-new front-of-shirt sponsor starting from the 2027-28 season.

Liverpool to Get New Main Sponsor From 2027-28 Season

The current contract between Liverpool and the banking giant is officially set to run until the end of the 2026-27 season. Current indications suggest that Liverpool has no intention of renewing the agreement once it expires.

Liverpool Extend Standard Chartered Main Shirt Deal Until 2027

Jul 14, 2022

Standard Chartered first appeared on the front of Liverpool's kits during the 2010-2011 season. If this split happens as reported, it will mark the conclusion of a massive 17-year relationship.

Over nearly two decades, the Standard Chartered text has become synonymous with the club's modern visual identity. It has featured on countless iconic kits across four different technical sponsors: Adidas, Warrior, New Balance, and Nike. From Steven Gerrard to Mohamed Salah and Virgil van Dijk, the sponsor has been front and center during some of the club's most historic modern moments.

The primary motivation behind seeking a new main sponsor is, unsurprisingly, financial growth.

Liverpool's current deal with Standard Chartered is reportedly worth around £50 million per season, plus moderate bonuses based on major trophy success.

As the commercial landscape of elite football continues to explode, Liverpool's hierarchy is reportedly eager to secure a significantly more lucrative deal. The club is reportedly targeting a new global partner willing to pay £70 million or more per season.

If these financial reports hold true, the upcoming 2026-27 season will be the absolute final campaign featuring the familiar Standard Chartered logo on the chest of Liverpool's shirts.

Liverpool 26-27 Home, Away & Third Kits Leaked

Which global brand would you like to see take over as Liverpool's main sponsor for the 2027-28 season? Will you miss seeing the Standard Chartered logo on the kits? Let us know in the comments below.