From Concept to Reality: The Fascinating Evolution of Italian Brand Ezeta
Mar 28, 2024, by Chris
- Brand Origins: Ezeta began as EZ Design in 2017, creating concept football kits before rebranding and moving into actual kit production.
- Transition to Reality: In 2020, Ezeta rebranded and secured its first sponsorship with a small Italian team, marking its move from concept to real-world kits.
- Growth and Expansion: From 2021 to 2023, Ezeta continued to sign more deals with smaller Italian clubs, with kits available globally through Classic Football Shirts and plans for its own online store.
Ezeta, a small but ambitious Italian football design brand, has been making waves in the world of football apparel in the past few years. We take a closer look at the history and possible future of the brand.
The Ezeta brand is managed by Enzo Contenta and Michele Paoletti.
2017: Foundation as EZ Design, Italian Creator(s) of Concept Kits
Ezeta was founded in 2017 as EZ Design. The brand initially created concept kits, like many others. Soon, Ezeta gained recognition for its imaginative concept kits for some of football's biggest clubs. However, Ezeta's journey from concept to reality truly began when the founders decided to take their passion for football design to the next level.
Ezeta has its origins in concept designs
2020: Rebrand to Ezeta, Becomes Actual Brand - First Sponsor Deal & Kits
In 2020, EZ Design underwent a rebranding, emerging as Ezeta with a renewed focus on turning their creative concepts into tangible products. The rebranding signaled a shift from purely fictional designs to real-world applications, starting with Ezeta's first sponsorship deal with S.S. Lazio Calcio a 8, an 8-a-side football team competing in the Lega Calcio A 8 competition.
This landmark partnership was announced on 25 May 2020, marking Ezeta's transition from concept to reality as the brand ventured into producing official kits for a real football club.
When it comes to the launch pictures and scenes, we do not know any brand better than Ezeta.
2021 Until 2023: Ezeta Signs More Deals with Smaller Italian Clubs, Kits Available Globally via Classic Football Shirts
Since 2021, Ezeta has expanded its sponsorship portfolio to include several smaller Italian teams, of which all are grassroots and lower-league teams.
Footy Headlines has no information about upcoming Ezeta deals with international or professional teams
With a commitment to both design and quality, Ezeta's kits have one-of-a-kind designs and feature rubber 3D crests. Most of Ezeta's come without stitched elements. Overall, quality-wise, Ezeta's kits seem to be almost on level with the replica kits of industry giants like Adidas and Nike.
2024 & Future: New Ezeta Logo Launched - International Expansion?
In 2024, Ezeta underwent another significant change with a logo redesign, signaling its intent to reposition the brand on the international stage with its unique and distinctive style. This move reflects Ezeta's ambition to carve out a niche in the competitive world of football apparel, distinguishing itself through innovative design and uncompromising quality.
Ezeta is also set to launch its own online store, information Footy Headlines found suggests.
In case you were wondering, Footy Headlines has no information on whether Ezeta will ever sign deals with renowned professional football clubs or even soon.
Do you like Ezeta's designs? Would you like Ezeta to go global and sign professional teams? Let us know in the comments below, and follow Ezeta on Instagram for all of its kits and designs.
Real Madrid 26-27 New Shirt Number Owners
Real Madrid have officially confirmed their squad numbers for the 2026-27 season. Thanks to @jersey_story for the design visuals.
Raúl Asencio steps into the No. 2 shirt previously worn by Dani Carvajal, while new signing Dean Huijsen takes over No. 4 from David Alaba. Endrick also returns to the No. 9 after his loan spell at Marseille.
Among the new arrivals, Ibrahima Konaté will wear No. 16, Marc Cucurella No. 17, Carlos Espí No. 19, Denzel Dumfries No. 24 and Yan Diomande No. 25. Meanwhile, Bernardo Silva will continue wearing No. 20 following Fran García's departure. The number is closely associated with the Portuguese midfielder's most successful years at Manchester City.
Which new number catches your eye the most? Let us know your answer in the comments below.
Paris Saint-Germain Debut 26-27 Kits Featuring Two Stars
PSG debuted a two-star version of their 26-27 kits during recent friendly matches, commemorating their pair of UEFA Champions League titles. This special detail will be used exclusively in international competitions.
Despite Ligue 1 placing no restriction on star crests, PSG announced they will not feature the stars on their domestic league kits. Special thanks to @jerseystory_vn for the spot and graphic.
No More Nike: Adidas Croatia 2026 Training Kits Revealed
Following their switch from Nike to Adidas, Croatia's new training kit set for 2026 have been unveiled in the latest training camp for youth teams' goalkeepers.
However from what we've seen, both of the new jerseys are simply from Adidas Tiro 26 League template range, using default black and grey color choices. These are very likely just temporary options for the mean time, until the actual designs with probably bespoke colorways are officially released.
What do you think of the new Adidas Croatia 2026 training kits? Let us know in the comments below.
