From Concept to Reality: The Fascinating Evolution of Italian Brand Ezeta
Mar 28, 2024, by Chris
- Brand Origins: Ezeta began as EZ Design in 2017, creating concept football kits before rebranding and moving into actual kit production.
- Transition to Reality: In 2020, Ezeta rebranded and secured its first sponsorship with a small Italian team, marking its move from concept to real-world kits.
- Growth and Expansion: From 2021 to 2023, Ezeta continued to sign more deals with smaller Italian clubs, with kits available globally through Classic Football Shirts and plans for its own online store.
Ezeta, a small but ambitious Italian football design brand, has been making waves in the world of football apparel in the past few years. We take a closer look at the history and possible future of the brand.
The Ezeta brand is managed by Enzo Contenta and Michele Paoletti.
2017: Foundation as EZ Design, Italian Creator(s) of Concept Kits
Ezeta was founded in 2017 as EZ Design. The brand initially created concept kits, like many others. Soon, Ezeta gained recognition for its imaginative concept kits for some of football's biggest clubs. However, Ezeta's journey from concept to reality truly began when the founders decided to take their passion for football design to the next level.
Ezeta has its origins in concept designs
2020: Rebrand to Ezeta, Becomes Actual Brand - First Sponsor Deal & Kits
In 2020, EZ Design underwent a rebranding, emerging as Ezeta with a renewed focus on turning their creative concepts into tangible products. The rebranding signaled a shift from purely fictional designs to real-world applications, starting with Ezeta's first sponsorship deal with S.S. Lazio Calcio a 8, an 8-a-side football team competing in the Lega Calcio A 8 competition.
This landmark partnership was announced on 25 May 2020, marking Ezeta's transition from concept to reality as the brand ventured into producing official kits for a real football club.
When it comes to the launch pictures and scenes, we do not know any brand better than Ezeta.
2021 Until 2023: Ezeta Signs More Deals with Smaller Italian Clubs, Kits Available Globally via Classic Football Shirts
Since 2021, Ezeta has expanded its sponsorship portfolio to include several smaller Italian teams, of which all are grassroots and lower-league teams.
Footy Headlines has no information about upcoming Ezeta deals with international or professional teams
With a commitment to both design and quality, Ezeta's kits have one-of-a-kind designs and feature rubber 3D crests. Most of Ezeta's come without stitched elements. Overall, quality-wise, Ezeta's kits seem to be almost on level with the replica kits of industry giants like Adidas and Nike.
2024 & Future: New Ezeta Logo Launched - International Expansion?
In 2024, Ezeta underwent another significant change with a logo redesign, signaling its intent to reposition the brand on the international stage with its unique and distinctive style. This move reflects Ezeta's ambition to carve out a niche in the competitive world of football apparel, distinguishing itself through innovative design and uncompromising quality.
Ezeta is also set to launch its own online store, information Footy Headlines found suggests.
In case you were wondering, Footy Headlines has no information on whether Ezeta will ever sign deals with renowned professional football clubs or even soon.
Do you like Ezeta's designs? Would you like Ezeta to go global and sign professional teams? Let us know in the comments below, and follow Ezeta on Instagram for all of its kits and designs.
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The Brain Dead UD Ibiza 26-27 away jersey delivers a bold aesthetic inspired directly by the sargantana ibicenca (the Ibiza wall lizard), an enduring symbol of the island's natural identity. The kit channels the reptile's distinct scales into a contemporary camouflage pattern, blending blurred digital textures in shades of toxic green, moss, and deep black across the entire front, back, and sleeves.
Contrasting the chaotic camouflage base, all accents and club emblems are rendered in a striking electric yellow monochrome, including the UD Ibiza crest, Brain Dead's signature head profile logo, and sponsor branding. The design is finished with a neat black crew-neck collar, matching black sleeve cuffs tipped with white piping, and clean white stripes tracing down each flank.
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The new signature boots feature a light blue base. A standout cloud-like graphic wraps around the heel and rear portion of the boot, adding a unique personalized touch to the design. Built on the Phantom 6 framework, the cleats boast Nike's Gripknit material across the upper for optimal ball control alongside the Cyclone 360 soleplate for rotational traction.
Nike is set to launch the Erling Haaland 26-27 signature boots on October 1.
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The new agreement with Adidas is worth an estimated $8.5 million per year, making it the largest publicly disclosed kit deal in African football history. The contract breaks down into $4.5 million in cash alongside $4 million in kits, equipment, and apparel annually, accompanied by a 20% royalty on official merchandise sold in Nigeria. Nike's long-standing contract had remained static at around $1.5 million in total annual value, and the US brand ultimately declined to exercise its right to match Adidas' significantly enhanced proposal.
This marks a return to the Three Stripes for Nigeria for the first time since 2014. Adidas famously outfitted the Super Eagles during key eras of their history, including their World Cup debut in 1994 and their Africa Cup of Nations triumph in 2013. In tandem with the team sponsorship, Adidas plans to expand its retail footprint across Nigeria to over 30 stores, ensuring vastly improved distribution and accessibility of official gear for supporters.
India 26-27 Home, Away & Third Kits Released
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Completing the range, the away jersey arrives in dark blue with clean white contrast piping along the collar, cuffs, and shoulder inserts for a classic aesthetic. The third kit switches to an energetic saffron orange look accented by rich blue side panels and sleeve trim, mirroring the shoulder pattern details from the primary strip.
Adidas Argentina Messi Farewell Player & Keeper Kit Leaked - Official Pictures
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