Schalke 23-24 Special Kit Released
- Kit Design: The Schalke 04 2023-2024 special-edition kit is a dark navy blue with white accents, featuring a retro 1924 club crest and a hologram combining old and new logos.
- Fan Involvement: The special jersey was designed with input from nine young Schalke 04 club members and includes the fan chant "FÜR IMMER MEIN VEREIN" along with a lyric on the neck.
- Availability: The limited-edition Adidas Schalke special jersey is available since March 7, 2024 for 100 Euros, though the number of shirts has not been disclosed.
Update: The Schalke 04 2023-2024 special-edition kit is now available to buy. We have updated it with the official store pictures. It is a dark navy - much darker than the reveal images.
German 2. Bundesliga team Schalke 04 revealed a special-edition jersey this week. It is made by Adidas, in cooperation with sports store 11teamsports, and has been designed with the help of nine young club members.
Schalke 23-24 Special Kit
The Adidas FC Schalke 04 2023-2024 special shirt is dark blue with white elements and combines different eras of the S04 cosmos.
On the front, the special Schalke 2023-2024 jersey shows the crest of the club from 1924, just in time for the 100th anniversary of the crest. The centrally positioned logo emphasizes the retro character.
The link between the past and modernity is also reflected in a hologram of the retro crest and the current S04 logo. The fan chant "FÜR IMMER MEIN VEREIN" (Forever my club) is at the center of the design. The identity-forming and unifying song can also be found on the neck of the jersey: "NO MATTER IF YOUNG, NO MATTER IF OLD, NO MATTER IF BIG, NO MATTER IF SMALL." The floodlight mast embossing on the front is a special reminder of the Parkstadion, and the curved SCHALKE back flock completes the special jersey.
White shorts and navy socks complete the Schalke special-edition kit.
🎨👕 Create your own Schalke special football kit with FIFA Kit Creator,
The special Adidas Schalke Jersey for the 2023-24 season has been available in limited quantities since 7 March 2024 for 100 Euro. The exact number of shirts available has not been announced.
Schalke 2023-2024 Pre-Match Special Jacket
Check out classic Schalke kits on Football Kit Archive
Do you look like S04's special jersey? Comment below.
Fans Compare Newcastle 26-27 Pre-Match Shirt To Hotel Carpet
Fans have compared the Newcastle 26-27 pre-match shirt to a hotel hallway carpet, with a viral post by @milehighgeordie joking that Adidas "basically pulled up a 3 star hotel hallway carpet for a training top". The blue patchwork pattern of the Newcastle 26-27 pre-match shirt indeed bears a striking resemblance to classic hotel corridor carpets.
Adidas Launches "The Journey Starts Here" 2026 World Cup Campaign
Adidas has officially launched its new promotional campaign, "The Journey Starts Here," building anticipation for the 2026 World Cup. The campaign focuses on a travel-inspired theme, showcasing players' passports and essential items as they prepare for the upcoming tournament.
The promotional material features a star-studded lineup of Adidas athletes. Among those featured in the campaign are Leo Messi, Pedri, Lamine Yamal and Jude Bellingham.
