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Atalanta Announces Paramount+ Finals Kit Sponsor Deal

Paramount+ will be Atalanta BC's shirt sponsor for the Coppa Italia and UEFA Europa League finals. This has been announced by the Italian club today.

Atalanta BC has been without a main sponsor for the whole 2023-2024 season.

Paramount+ to Be on Atalanta Bergamo Kits in Europa League & Coppa Italia Finals

The logo of the Paramount+ will be featured on the front of the shirts. Atalanta will play in the Coppa Italia final tomorrow and the UEFA Europa League final in Dublin in just over a week's time.

Atalanta's deal evokes memories of Inter's Paramount+ deal, which was signed for last year's Champions League final. It then became a permanent deal for the whole 2024-2025 season.

What do you think of Paramount+ first sponsoring Inter and now Atalanta? Let us know in the comments below.