Liverpool to Use Liver Bird as Official Digital Logo for 2024-25 Season

Liverpool FC has announced a significant change in its branding strategy for the upcoming 2024-25 season. The iconic Liver Bird will become the club's official logo across all digital platforms, including Premier League TV broadcasts.

Liverpool to Use Liver Bird as Official Digital Logo for 2024-25 Season - Full Liverpool FC Logo to Remain Official Club Logo

From the build-up to the 2024-25 season, fans will notice the Liver Bird prominently featured in Liverpool's digital communications and broadcasts. However, the club has emphasized that the current full LFC crest will remain the official emblem.

Currently, Liverpool still uses the full crest on its social channels. This will change from 1 July 2024 likely.

This full Liverpool crest will continue to be a vital part of the club's brand identity, used in non-digital areas such as Anfield, the AXA Training Centre, AXA Melwood Training Centre, and club offices.

Will new supplier Adidas release a Liverpool kit with the full crest?

The Liver Bird is used on every one of Liverpool's 24-25 kits. It remains to be seen if the full Liverpool logo will be used by new supplier Adidas for one of Liverpool's 25-26 kits. Footy Headlines expects so, but cannot confirm anything at this date.

Liverpool 24-25 home kit with Liver Bird and full Liverpool crest (mock-up)

Which Liverpool logo is better? Do you like that the Liver Bird becomes even more important for Liverpool FC? Would you like the regular full Liverpool crest to return on the kit(s)? Let us know in the comments below.