Liverpool to Use Liver Bird as Official Digital Logo for 2024-25 Season
- Digital Logo Change: Liverpool FC will use the Liver Bird as its official logo on all digital platforms starting in the 2024-25 season.
- Full Crest Retention: The current full Liverpool FC crest will remain the official club logo for non-digital use.
- Kit Logo Speculation: While the Liver Bird will be on the 24-25 kits, the full Liverpool crest's future use by Adidas on the 25-26 kits remains unconfirmed.
Liverpool FC has announced a significant change in its branding strategy for the upcoming 2024-25 season. The iconic Liver Bird will become the club's official logo across all digital platforms, including Premier League TV broadcasts.
Liverpool to Use Liver Bird as Official Digital Logo for 2024-25 Season - Full Liverpool FC Logo to Remain Official Club Logo
From the build-up to the 2024-25 season, fans will notice the Liver Bird prominently featured in Liverpool's digital communications and broadcasts. However, the club has emphasized that the current full LFC crest will remain the official emblem.
Currently, Liverpool still uses the full crest on its social channels. This will change from 1 July 2024 likely.
This full Liverpool crest will continue to be a vital part of the club's brand identity, used in non-digital areas such as Anfield, the AXA Training Centre, AXA Melwood Training Centre, and club offices.
Will new supplier Adidas release a Liverpool kit with the full crest?
The Liver Bird is used on every one of Liverpool's 24-25 kits. It remains to be seen if the full Liverpool logo will be used by new supplier Adidas for one of Liverpool's 25-26 kits. Footy Headlines expects so, but cannot confirm anything at this date.
Should/Will Liverpool Return to Full Crest With Adidas?
Liverpool 24-25 home kit with Liver Bird and full Liverpool crest (mock-up)
Which Liverpool logo is better? Do you like that the Liver Bird becomes even more important for Liverpool FC? Would you like the regular full Liverpool crest to return on the kit(s)? Let us know in the comments below.
FC Tiamo Hirakata 26-27 Home Kit Released
Japanese Football League side FC Tiamo Hirakata has officially unveiled their new 2026-27 home kit, produced by sportswear brand Jogarbola. The release introduces a cracking design under the club's Reborn campaign for the upcoming JFL season, symbolizing a new beginning for the club.
Brighton to Wear 125th Anniversary Kit Against Arsenal
Brighton & Hove Albion have confirmed they will wear their limited-edition Nike 125th anniversary kit during their 2026-27 match against Arsenal in September 2026. The special shirt, which was initially released in May 2026 and draws inspiration from the club's original 1901 kit, will be showcased on the pitch to celebrate the club's founding milestone. Although the official anniversary falls on June 24, the commemorative fixture against the Gunners has been selected as the dedicated anniversary match where the team will debut the historic design.
Nike Creates Personalized Mercurial 2026 World Cup Boots for Kylian Mbappé's France Goalscoring Record
Kylian Mbappé has officially cemented his legacy as the greatest goalscorer in the history of the French national team, surpassing Olivier Giroud to take the top spot. To celebrate this historic milestone of reaching 58 international goals, Nike has presented the star forward with a personalized pair of Mercurial Superfly 11 boots. This special edition footwear arrives just in time as Mbappé prepares to make his 100th appearance for Les Bleus.
The custom Nike Mercurial Superfly 11 Mbappé 2026 World Cup boots features a distinct "58" lightly printed on the lateral side of the heel, representing his record-breaking goal tally. Additionally, a small French tricolor flag is prominently positioned near the heel collar, paying direct homage to his national team.