Great Britain Olympic Kit Design Competition Launched
Aug 5, 2024, by Chris
- Team GB Football Kit: Adidas released a Team GB football kit for the 2024 Olympics despite no Great Britain team qualifying.
- Design Competition: FIFA Kit Creator has launched a competition for fans to design an outfield kit for Team GB, with specific branding rules.
- No Team GB Football Team: A Great Britain football team will not compete in the 2024 Olympics due to concerns over individual nation status and the women's team not qualifying.
No Great British football team has qualified for the 2024 Olympics. Still, Adidas (Team GB's Olympics supplier) very quietly released a kit for Team GB Football. Now, FIFA Kit Creator has launched a design competition to create an Olympic kit for Great Britain.
Enter Now: Adidas Great Britain 2024 Olympics Kit Competition
Adidas Great Britain 2024 Olympics Football Kit
The official Adidas Team GB 2024 Olympics jersey has a modern look in navy, white and red, with a subtle pattern (similar to the Tiro 23 goalkeeper) on the front. it comes with the Team GB logo on the front, the Union Jack on the right sleeve and the Coat of arms of the United Kingdom on the left sleeve.
In the 2024 Olympics, there is no Great Britain Football Team for two reasons. Scotland, Wales, and Northern Ireland are concerned that competing as a single Men's entity (Team GB) in the Olympics could jeopardize its individual status within FIFA and UEFA. The Women, for whom the Olympics has a higher value, would have liked to qualify but failed to do so.
Great Britain Football Olympic Kit Design Competition Launched by FIFA Kit Creator
The Great Britain competition, which has already attracted more than 100 entries, challenges participants to design an outfield kit for Team GB.
Any color is permitted for the Great Britain 2024 Olympics kit, but strict guidelines must be in place. Adidas branding is mandatory, but the iconic three-stripe design is prohibited due to Olympic regulations. Additionally, the kit must feature either the official Great Britain Olympic crest or the Union Jack flag.
We'll be keeping a close eye on the competition and will be sure to share updates.
Enter Now: Adidas Great Britain 2024 Olympics Kit Competition
What do you think of the official Team GB Adidas 2024 Olympics football kit? Would you like the four British federations to unite
for a single Great Britain team in football? Share your thoughts in the comments below, and make sure to enter the Great Britain kit competition via FIFA Kit Creator.
AS Roma 26-27 Away Kit Spotted On Sale Early
The unreleased Adidas AS Roma 26-27 away kit has been spotted available for purchase early inside a Sports Direct store. X user @nftotti shared a photo of the jersey on display well ahead of its scheduled official launch.
The kit features an 'Ecru' (off-white) base color, a red and yellow horizontal chest band, and an old Roma logo from 1945-1949, complemented by the Adidas Trefoil.
This early in-store sighting provides a complete look at the final retail version of the kit, featuring Adidas Climacool technology branding at the lower hem. AS Roma and Adidas are set to officially launch the 26-27 away kit on August 8.
Adidas Hide Clever River Plate Detail on Socks
Adidas have hidden a clever tribute to River Plate's iconic identity on the club's 2026-27 home socks. Rather than using a standard "RIVER" wordmark, the German brand has subtly reshaped one side of the "V" to recreate the club's famous red diagonal sash.
The detail references one of football's most recognizable shirt designs. According to club tradition, River Plate's iconic sash originated in 1905, when members of the club took a red ribbon from a carnival parade and placed it diagonally across a plain white shirt, creating a design that has remained synonymous with the Argentine giants ever since.
This detail does not appear on the black sock option.
Special thanks to @KamilBerberler for the information and to @jerseystory_vn for the graphic.
PSG Announce Multi-Year Google Partnership Featuring Gemini and Pixel
Paris Saint-Germain have officially announced a multi-year Premium Partnership with tech giant Google, running through 2029. Under the agreement, Google Gemini becomes the official AI assistant of the French club, while Google Pixel steps in as the official smartphone of Paris Saint-Germain.
The collaboration will see Google's hardware and software integrated across PSG's content production and digital operations. The club's internal media teams will use Google Pixel devices to capture behind-the-scenes content and matchday moments. Simultaneously, Google Gemini will be utilized to help develop new creative and interactive content for supporters.
As part of the deal starting ahead of the 26-27 season, a dedicated Google space will also be introduced at the Parc des Princes. The area will host guests, creators, and partners to experience the tech brand's latest artificial intelligence innovations first-hand.
Benevento 26-27 Away Kit Released
Italian club Benevento Calcio has officially released its new 26-27 away kit, produced by Nike for the upcoming Serie B campaign.
The shirt introduces a distinct white base decorated with a light gold cracked geometric graphic across the front panel, taking inspiration from the Japanese art of kintsugi to symbolize rebirth and resilience. Red accents provide a striking contrast against the clean base, featuring a red Nike Swoosh on the right chest alongside the red IVPC Energia Pulita sponsor logo across the front.
The full strip is completed with white shorts and socks, giving the team a sleek look on the road. The new away kit completes Benevento's 26-27 set alongside the traditional red and yellow striped home kit and the eye-catching turquoise third shirt.
All three kits are supplied by Nike through GG Teamwear as the club prepares for its campaign in Serie B.
Malmö FF Women 2026 Third Kit Released
Puma and Malmö FF have officially launched the new 2026 third kit for the club's women's team. Following the earlier release of the men's third uniform, the women's iteration offers a refined aesthetic tailored specifically with the club's signature colors.
The Puma Malmö FF Women 2026 third shirt features a cream off-white base paired with bright sky blue accents. It boasts a classic folded polo collar and matching sleeve cuffs in sky blue. All branding elements, including the Puma logo, the club crest, and the main chest sponsor Oatly, are executed in the iconic sky blue hue to create a clean and cohesive look. Unlike the men's 2026 third kit, which utilized deep navy blue detailing over the cream template, the women's jersey stays truer to Malmö's traditional sky blue accenting.
The new strip will be worn throughout the remainder of the 2026 season.
